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The Content Byte - Podcast

The Content Byte

Hosts Rachel Smith (from Rachel's List) and journalist and content writer Lynne Testoni are serving up weekly short bites of advice, tips and strategies, plus special guests, for freelancers who make a living from using their words. We're shooting for 15-minute episodes, but can't promise anything because we can both talk the leg off a chair.

Media Writing Marketing Careers Business
Update frequency
every 7 days
Average duration
34 minutes
Episodes
274
Years Active
2019 - 2025
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Michelle Bateman on beauty writing and building a career in editorial, content and copywriting

Michelle Bateman on beauty writing and building a career in editorial, content and copywriting

There’s always so much to learn from successful freelancers, and our interview with freelance writer and editor Michelle Bateman is a case in point. Michelle specialises in beauty, fashion and cultur…

00:34:50  |   Sun 12 Sep 2021
Sara Mulcahy on having the best year of her work life after moving across the country

Sara Mulcahy on having the best year of her work life after moving across the country

By design, freelancers do have more freedom to live and work in other locations - even if you worry you might lose clients or become 'out of sight, out of mind'. That wasn't the case for editor and j…

00:24:12  |   Sun 05 Sep 2021
Getting paid as a freelancer, with debt collector Paul Metcalf from Collectmore

Getting paid as a freelancer, with debt collector Paul Metcalf from Collectmore

Do you struggle to get paid as a freelancer? Need some strategies to ensure clients don’t ignore your invoices? You’re in luck: in this episode, we’re talking to Collectmore’s Paul Metcalf, a nationa…

00:38:05  |   Sun 29 Aug 2021
Leads: Our top 10 ways to get more of them

Leads: Our top 10 ways to get more of them

As freelancers, we all want more lovely leads coming to us - right? Enquiries popping into our inbox. Potential clients approaching us on social media. Ringing us straight from Google. And if things …

00:30:51  |   Sun 22 Aug 2021
Everything you need to know about virtual assistants

Everything you need to know about virtual assistants

Ever thought of using a virtual assistant (VA)? This week on the podcast, Rachel Smith and Lynne Testoni chat with Fiona Campbell, who runs Thought Penny, an Australian team of VAs, as well as the VA…

00:43:36  |   Mon 16 Aug 2021
Lucy Kippist on lessons learned from working with small businesses

Lucy Kippist on lessons learned from working with small businesses

Freelancers are essentially small businesses - even if we don't typically think of ourselves that way. And this episode with journalist and community manager Lucy Kippist, sheds so much light on bein…

00:39:41  |   Sun 08 Aug 2021
Making a successful living in magazines, with comedy writer David Smiedt

Making a successful living in magazines, with comedy writer David Smiedt

Making the bulk of your living from magazine commissions is a rarity for most freelancers these days, with many of us mixing it up with content marketing, copywriting and corporate work. But writer a…

00:25:30  |   Mon 02 Aug 2021
Melanie Padgett Powers, US-based healthcare writer and podcaster, shares the secrets of her success

Melanie Padgett Powers, US-based healthcare writer and podcaster, shares the secrets of her success

Becoming disillusioned with a staff job has been the springboard for many a freelance journey, including that of US-based healthcare writer Melanie Padgett Powers. In this week's episode, Mel chats t…

00:47:26  |   Sun 25 Jul 2021
Building a successful freelance business and making good money, with Lindy Alexander

Building a successful freelance business and making good money, with Lindy Alexander

Freelance writer Lindy Alexander didn’t start out as a writer, but she has carved out a $100K+ freelance writing business that’s made her the envy of freelancers everywhere. We chat to her about how …

00:39:41  |   Sun 18 Jul 2021
Successful freelancers: Belinda Weaver

Successful freelancers: Belinda Weaver

This week Rachel and Lynne talk with Belinda Weaver, cohost of the Hot Copy podcast and copywriter extraordinaire about how she created a successful freelance copywriting career, created a supportive…

00:41:52  |   Fri 09 Jul 2021
Successful freelancers - Shane Cubis

Successful freelancers - Shane Cubis

The goal for any freelancer is to have a full pipeline, working on projects that interest and excite you. Melbourne-based writer Shane Cubis is doing just that - and in our continuing series of succe…

00:22:52  |   Sun 04 Jul 2021
Top tips from successful freelancers: Carrie Hutchinson

Top tips from successful freelancers: Carrie Hutchinson

Earning a decent living as a freelancer is within your reach - but how? In this jam-packed episode of tips, info and strategies, we talk to Melbourne-based freelancer Carrie Hutchinson about how she …

00:40:07  |   Mon 28 Jun 2021
Moving countries and carving out a freelance business from scratch, with Jessica Mudditt

Moving countries and carving out a freelance business from scratch, with Jessica Mudditt

After living overseas for many years, returning home and facing the prospect of freelancing with no contacts and no local experience can be extremely tough. Jessica Mudditt, author of Our Home in Mya…

00:26:34  |   Mon 21 Jun 2021
Your guide to doing case studies for content clients

Your guide to doing case studies for content clients

Case studies can be a convincing form of social proof for content clients - and can be a valuable addition to your writing services. In this week's episode, we talk about the following:

  • The types of…
00:18:01  |   Mon 14 Jun 2021
Offering lead magnets as a service to your content clients

Offering lead magnets as a service to your content clients

We've all downloaded a lead magnet or two (those irresistible freebies offered on a website in exchange for your email address). But what makes a good lead magnet? How much should you charge to a cli…

00:17:01  |   Mon 31 May 2021
Things you should never say to writers

Things you should never say to writers

This week Rachel and Lynne decided to mix it up and have a bit of fun. Inspired by an email that Rachel received from a client, we talk about some of the hilarious feedback we have had from clients a…

00:23:38  |   Sun 23 May 2021
How to build a customer base as a small business or freelancer

How to build a customer base as a small business or freelancer

How DO you get customers and build a solid financial footing when you’re starting out as a freelancer or small business (or are stuck in a slow patch)? This week, we chat to Rounded co-founder and CO…

00:41:24  |   Mon 17 May 2021
Offering content strategy as a writer

Offering content strategy as a writer

If most of the jobs you take on are completing pieces of content for a client - and you want to do more - then this week's episode is for you. Getting stuck into the strategy for a client, advising t…

00:30:06  |   Mon 10 May 2021
Why content writers and other freelancers need a Google My Business listing (and how to use it to your advantage)

Why content writers and other freelancers need a Google My Business listing (and how to use it to your advantage)

While your own freelance website is very important, optimising your Google My Business (GMB) profile is absolutely critical if you want to maximise your visibility online and bring warm leads your wa…

00:31:58  |   Sun 02 May 2021
5 tricky content clients and how to handle them

5 tricky content clients and how to handle them

The longer you freelance, the more likely you are to come across a tricky or challenging client. Clients who try to bargain you down. Who are so disorganised they throw out timelines on other project…

00:30:37  |   Mon 26 Apr 2021
Disclaimer: The podcast and artwork embedded on this page are the property of Lynne Testoni and Rachel Smith. This content is not affiliated with or endorsed by eachpod.com.