The Content Byte
Hosts Rachel Smith (from Rachel's List) and journalist and content writer Lynne Testoni are serving up weekly short bites of advice, tips and strategies, plus special guests, for freelancers who make a living from using their words. We're shooting for 15-minute episodes, but can't promise anything because we can both talk the leg off a chair.
- Update frequency
- every 7 days
- Average duration
- 34 minutes
- Episodes
- 274
- Years Active
- 2019 - 2025
5 templates you need as a new copywriter or content producer
If you're setting yourself up to write copy or content for clients, it may be tricky to figure out the most important templates you need to have in place and why. These will be things you'll learn ab…
Claire Isaac on editing weekly magazines, long-term contracts and running a successful podcast
This week's guest on the podcast is the talented Claire Isaac. Currently working as Editorial Director of TV WEEK and WHO on a maternity contract, Claire divides her time by filling in senior roles f…
What agencies really want from freelancers with Renee Francis
Ever wanted to work with agencies? Lynne goes it alone this week with guest and agency owner Renee Francis, who talks about how freelancers can secure agency work, why she likes working with freelan…
Future-proofing your career with Dr Marcus Bowles
The pandemic may have changed the way we work forever, says Dr Marcus Bowles, Rachel and Lynne's guest on the podcast this week and he feels freelancing might be the way of the future.
In this though…
How to build your contacts book
Savvy writers and freelancers all know that it's who you know, not what you know!
A solid contact book is a huge asset for journalists, copywriters and content writers and this week Rachel and Lynne …
How to beat freelancer fatigue
This week - the end of our financial year - Rachel and Lynne talk about fatigue. Ever since we spoke to Madeleine Dore about the cult of productivity, we've been mindful of not ignoring our fatigue l…
Personal branding with Emma Lovell
Building a personal brand may sound a bit 'ick' to some writers, but it is a vital marketing tool for your freelance business. Branding expert Emma Lovell takes the awkwardness out of branding with h…
Madeleine Dore on routines and the cult of productivity
We're long-time fans of Madeleine Dore, a writer and interviewer who's spent five years asking creative thinkers how they navigate their days on her popular blog Extraordinary Routines (and podcast R…
Making the move from magazines to writing commercial fiction
After a successful career in high-profile magazines, including as editor of the Gourmet Traveller Wine magazine, writer Kayte Nunn turned her hand to commercial fiction. Now with seven books publishe…
How freelancers can partner with brands – with Therese Tarlinton
Six ways to get your first copywriting clients
We share our top six tips on how to start and build your own writing business.
We talk …
Successful freelancers share their tips – Lucy E. Cousins
This week, Rachel and Lynne return to their occasional series of interviewing successful freelancers, with their chat with Lucy E. Cousins, who specialises in health and wellness and has her own succ…
Our tips on overcoming procrastination
Links to apps and ideas mentioned in this episode:
…
Making a living as a food blogger, with Jess Holmes
Imagine spending your days coming up with recipes, baking and taste-testing and photographing your creations for your blog. Sound good? How about making a living out of doing that? Well, that's just …
Lisa Thomas on moving from journalism to government communications
Are you a print journalist considering making the leap into government communications? In this episode, we chat to Lisa Thomas, who worked on a number of glossy mags (including Vogue Living) before j…
How to deal with feedback and criticism
Do you get a horrid feeling in the pit of your stomach when your clients aren't happy - or when they come back with multiple changes? This week Rachel and Lynne talk about dealing with negative feedb…
Sue Bell on the Launceston Freelance Festival and why a community is good for freelancers
This week on the podcast Lynne and Rachel talk to Sue Bell, who is organising a festival for freelancers in her home town - Launceston, Tasmania. Rachel is a keynote speaker at the event and it's got…
Rashida Tayabali on finding leads, choosing a niche and growing her freelance business
We continue our successful freelancer series with guest Rashida Tayabali, a copywriter and indie author who started her career in marketing but found her passion in writing copy. Rashida shares the i…
When (and why) to end a client relationship
Campbell Mattinson on wine writing and finally publishing his 30-year-old manuscript
Successful freelance writer Campbell Mattinson talks about how he secured the perfect gig - wine writing. In his chat with host Lynne Testoni, he also shared:
- How he copes with the delivery of 30 bo…