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The Content Byte - Podcast

The Content Byte

Hosts Rachel Smith (from Rachel's List) and journalist and content writer Lynne Testoni are serving up weekly short bites of advice, tips and strategies, plus special guests, for freelancers who make a living from using their words. We're shooting for 15-minute episodes, but can't promise anything because we can both talk the leg off a chair.

Media Writing Marketing Careers Business
Update frequency
every 7 days
Average duration
34 minutes
Episodes
274
Years Active
2019 - 2025
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Why it's a great time to do an online course (and what to consider)

Why it's a great time to do an online course (and what to consider)

Found yourself with less work and more time on your hands? During coronavirus, many online courses are free or heavily discounted, making now a great time to plug the gaps in your skillset. We share …

00:15:43  |   Sun 24 May 2020
Awkward conversations: How to deal with them as a freelancer

Awkward conversations: How to deal with them as a freelancer

The longer you're in business, the more clients you'll come across - and the more awkward conversations you may need to have. In this episode we look at some common freelance issues that can crop up …

00:23:07  |   Sun 17 May 2020
How to write faster so you can make more money

How to write faster so you can make more money

Want to be able to write content faster so you can take on more work and make more money? In this episode we share a heap of time-saving strategies that we use ourselves - and explain why they help t…

00:19:33  |   Mon 11 May 2020
8 ways to find work you may not have considered

8 ways to find work you may not have considered

Whether it's spruiking yourself on your socials, building a Reddit profile, finding new outlets to pitch to or teaming up with other creatives, here are eight ways to pick up work you might not have …

00:18:36  |   Mon 04 May 2020
Essential SEO for content writers, featuring Kate Toon

Essential SEO for content writers, featuring Kate Toon

We're stoked to bring our first ever guest, SEO queen Kate Toon, to this podcast episode. We chat to Kate about what journos, copywriters and content producers need to know about SEO, why it's essent…

00:28:33  |   Sun 26 Apr 2020
How content marketing can pay your bills

How content marketing can pay your bills

If you're looking for an income stream beyond journalism, content marketing could be just the ticket - it's a form of marketing writing that's designed to generate interest in a brand or its products…

00:17:28  |   Sat 18 Apr 2020
A freelancer's guide to pitching - our top tips

A freelancer's guide to pitching - our top tips

In today's episode, we talk pitching - why it's important to do it, researching markets before you pitch and the many (many!) different types of content or services you could pitch right now. We also…

00:23:57  |   Sun 12 Apr 2020
6 ways to start future-proofing your freelance business

6 ways to start future-proofing your freelance business

Work or no work, there are a number of things you can start doing now to future-proof your freelance business. In this episode, we talk about how to navigate the new landscape by expanding your netwo…

00:22:23  |   Mon 06 Apr 2020
Survival mode and adjusting to the new normal

Survival mode and adjusting to the new normal

It's easy to get bogged down in despair while in lockdown and feeling like your business is in free fall. But taking steps now to sort out your finances and start thinking about getting your business…

00:25:13  |   Mon 30 Mar 2020
Freelancing during a crisis - our tips

Freelancing during a crisis - our tips

This  week’s events have left people reeling as the world copes with the effects of the coronavirus, or Covid 19. Freelancers in particular feel vulnerable as industries shut down and we all struggle…

00:25:31  |   Sun 22 Mar 2020
Social media for clients - should you say yes?

Social media for clients - should you say yes?

For freelance journalists used to long-form writing, taking on social media gigs can give you pause. You might not be sure if you can write bitsy teasers, do hashtag research or check insights on the…

00:13:14  |   Wed 18 Mar 2020
Can public speaking become another great income stream for freelancers?

Can public speaking become another great income stream for freelancers?

If you're an established freelancer, public speaking can be a fantastic way to boost your reputation and position yourself as an expert in your field. It can also help bring more work your way and - …

00:14:36  |   Mon 09 Mar 2020
Anatomy of a great piece of content (and how to create it)

Anatomy of a great piece of content (and how to create it)

Writing a good piece of content can be quite different to penning a feature for a magazine. In this episode, we look at how to choose a topic, perform basic keyword research and write a decent headli…

00:13:46  |   Mon 02 Mar 2020
Why exercise can make you a better freelancer

Why exercise can make you a better freelancer

It's all too easy to embrace a sedentary lifestyle as a freelancer, tapping away on your computer all day. But there are ways to shoehorn movement into your day - and in this episode, we share what w…

00:11:18  |   Mon 24 Feb 2020
Working in-house when you're freelance - should you?

Working in-house when you're freelance - should you?

A lot of us start freelancing so we never have to darken the door of an office again - but what if you miss working alongside a team? Or crave a regular pay-check? Taking occasional in-house stints a…

00:12:29  |   Mon 17 Feb 2020
Should freelancers work for small businesses - or steer clear?

Should freelancers work for small businesses - or steer clear?

It's the million-dollar question for any freelancer - do you only chase high-paying clients, or take on the often more piecemeal work offered by small businesses? In this episode, we share the pros a…

00:13:54  |   Sun 09 Feb 2020
How sending newsletters can bring you work

How sending newsletters can bring you work

While you might think your clients are hanging onto your every word on Facebook, Twitter and Instagram, newsletters are a far superior way to stay in touch (and bring you more offers of work). In thi…

00:12:27  |   Sun 02 Feb 2020
Packaging your services as a freelancer

Packaging your services as a freelancer

As a freelancer, you're going to be much more indispensable - and frankly, richer - if you take the time to educate clients about what they need (beyond what they think they need). Doing this is a wa…

00:12:53  |   Sun 26 Jan 2020
PITA clients: How to spot them and manage them

PITA clients: How to spot them and manage them

Most freelancers will stumble on a PITA (pain in the ass) client or ten. These clients may quibble over your rates, try and renegotiate your services, query your invoices or encroach on your personal…

00:16:13  |   Mon 20 Jan 2020
Your guide to negotiating retainers with clients

Your guide to negotiating retainers with clients

Do you have a client offering you a regular amount of work? It might be worth negotiating a retainer arrangement. In this episode, we talk about how to structure these arrangements and what you need …

00:14:26  |   Sun 12 Jan 2020
Disclaimer: The podcast and artwork embedded on this page are the property of Lynne Testoni and Rachel Smith. This content is not affiliated with or endorsed by eachpod.com.