The Content Byte
Hosts Rachel Smith (from Rachel's List) and journalist and content writer Lynne Testoni are serving up weekly short bites of advice, tips and strategies, plus special guests, for freelancers who make a living from using their words. We're shooting for 15-minute episodes, but can't promise anything because we can both talk the leg off a chair.
- Update frequency
- every 7 days
- Average duration
- 34 minutes
- Episodes
- 274
- Years Active
- 2019 - 2025
How Pinterest can bring you new content clients
This week Rachel & Lynne are talking about something that has intrigued me for a while – Pinterest, the social media that you might not be aware of and how powerful it is with guest, Simone Pavils, a…
7 Things you must have on your website
This week Rachel and Lynne are talking about your biggest marketing tool – your website!
We are constantly surprised how many writers don’t have a website, or have one that misses crucial pieces of i…
The digital tools we love and use the most
Are you a freelance writer looking to save time, get inspiration and make use of some of the brilliant digital tools out there (if you only knew what the best ones were)? In this episode - a follow-u…
Rebekah Lambert on running a Facebook group (without it taking over your life)
A successful Facebook group can be a powerful thing - whether you're using it to create a community of like-minded people, to teach others, to gather feedback or to sell stuff. But how can you build …
10 essential tips to make you a better writer
Does your writing need work? In this episode, we share ten essential tips for making your writing better - from making it more accessible, to ditching filler words, to how much time to spend on your …
How to manage multiple projects and deadlines
As a freelancer, you're probably always juggling a few different projects, with some weeks busier than others. And if you don't have systems in place to track how you're going and meet your deadlines…
Moving from magazines to government content work, with Nigel Bartlett
With the last year bringing so much uncertainty to the media industry, many journalists are choosing to parlay their skills into content roles in the public sector - and what's not to love? Job secur…
No, I won't work for that! How to deal with low-paying clients
Low-paying clients. We've all been there as freelancers - so how do you deal with it? In this episode, we cover several scenarios:
- What to do if you're offered work then told the rate is ridiculousl…
The Easy Way to Network with guest Tory Archbold
This week, Rachel and Lynne talk all about how we can build up a powerful network with a special guest – Tory Archbold.
Networking! Sometimes that is a word that drives fear into people’s hearts, but…
How to repurpose and reuse content
This week Lynne and Rachel share their tips and tricks on how to repurpose and reuse content, without plagiarising.
We think writers are crazy if they don’t keep track of what they’ve written about a…
How journalists can reinvent themselves in this market, with careers coach Jane Jackson
With the last year bringing so much uncertainty to the media industry, both Rachel and I have known a few former colleagues who have moved to onto other roles – and even whole new careers. However, i…
How to build a community through newsletters with Sophie Hansen
Newsletters are big bikkies right now - so how do you create one that people want to open week after week? In this episode, that’s a question we put to Sophie Hansen, creator of the Monday morning m…
What we learnt from 2020 - and what we'll do differently
Hosts Rachel Smith from Rachel’s List and journalist and content creator Lynne Testoni talk about what we have learnt during 2020 – and how it has made our work better. Last year took us out of our c…
BONUS EPISODE: Our favourite tips from the year that's been
It's been a great year of stellar guests ... and in this bonus Christmas episode, we each share our top five tips and moments from the year that's been. Plus, find out the episodes in our back catalo…
What DO editors want? We chat to editorial director Kerrie McCallum from delicious. and Escape about life in the hot seat
It's no secret that media has been doing it very tough for several years now, with magazine closures and redundancies across the board. Add in a pandemic and it's been the year from hell for editors,…
Your guide to successful pitching, with journalist and teacher John Burfitt
Pitching. It's something we all need to be doing as freelance writers if we want to ensure our pipeline of work is always full. And in today's episode, we welcome veteran journo and university lectur…
How we balance freelancing and family
In this episode, we talk about our experiences freelancing and working around children - the childcare we've chosen and why, the government help we've tapped into and other interesting tips for freel…
Why freelancers should blog to get work (and what to blog about) with Brook McCarthy
Are you a freelancer with a website who struggles to blog regularly? This week, we have a longer episode for you that's packed with gold from digital marketer and trainer Brook McCarthy. Brook talks …
From publishing to not-for-profit work, with guest Nicole Conville
A shrinking media landscape was one of the reasons journalist Nicola Conville started to explore other career options - and she'd always wanted to work for in the NFP sector. In this episode, she sha…
How to set up a home office
Whether you're renovating and creating a dedicated home office for yourself, or just carving out a corner for a workspace - this episode is all about bringing the elements together and creating a spa…