The Content Byte

This week, Rachel and Lynne are talking to publicist, PR mentor and founder of Odette & Co, Odette Barry, about promoting yourself and raising your profile without the ‘ick’. It's a fun conversation …

In this age of AI and the associated panic that many writers are facing, content creator and agency founder Brooke Hill talks to Rachel and Lynne about Brand Voice - why it is important and how it ca…

Rachel and Lynne's guest this week – our first for 2023 – is Charlotte Dallison. Charlotte's mantra is Blonde not Beige and she has built a successful career as a writer, podcaster and vintage fashio…

So often, we're talking to journalists who've jumped into other related industries, or added other skills to their bow to carve out a portfolio career. But our guest on this episode music and pop cul…

This week, Rachel and Lynne are preparing for the holiday break - and we share our best-ever tips on how to manage cash flow, clients and set yourself up for a great 2023. 

We talk about:

• Taking on …

SEO is becoming more of a must-have than a nice-to-have skill for journalists, copywriters and content writers. And if you're considering learning SEO or boosting your existing knowledge, this episod…

Fans of TV show Offspring will be no stranger to the name of its creator, Debra Oswald - who is a celebrated and highly prolific stage, television and fiction writer. In this episode, we chat to Debr…

Imagine if you could ask your client to record 7 minutes of audio for you on a specific topic - which you could then transcribe and turn into all kinds of written content for them? That's the system …

What happens when you're freelance... and you keep getting distracted by cool permanent jobs passing you by? When you're a bit over the hustle, and want to go back to the 9-5 - even for just a year o…

This week Rachel and Lynne chat with copywriter and ghost writer Annie Reid about her career writing copy for the architectural, design and property industries. She shares how she finds clients, how …

This week Rachel and Lynne chat with launch copywriter and psychotherapist Kirsty Fanton about 'social proof' - what it is, why it's an important (and powerful) part of your marketing efforts and how…

True crime podcasts are hugely popular - but who's behind the scenes creating the episodes we can't help but go back for again and again? Meet Gemma Harris, a podcast scriptwriter who specialises in…

The usual lead magnet writers and marketers are familiar with is some kind of deal or download customers receive in exchange for opting in to your email list. But could a quiz funnel do a much better…

If there's something freelancers know all about, it's the humble side hustle - which could be a passion project separate to your work, or something connected to your work that enables you to use your…

Have you ever found yourself just not engaged with your freelance business anymore, sick of the hustle and the invoice-chasing - and dreaming about taking a permanent 9-5 job? Joh Leggatt did - and i…

In this episode, we delve into the successful freelance journey of creative director Hieu Nguyen, who moved from a busy print publishing career in Australia to working in New York and starting his ow…

Continuing on with our successful freelancer series, we're chatting to journalist and editor Grant Jones, a former TV producer and newspaper section editor who now runs his own content agency and com…

Many experts say podcasting is still in its infancy for brands, but they're waking up to the huge potential benefits of audio content and using it to connect with their customers. In this episode, we…

This week Rachel and Lynne chat with successful freelancer Martina Donkers, who is a specialist grant writer. In an inspiring talk, Martina shares her story about finding her niche, how grant writing…

If you're as Mad Men-obsessed as we are, you're probably keen to know how copywriting on the agency side differs from, say, what other types of copywriters do. (And if you're like Lynne and Rach, tha…