The Content Byte
Hosts Rachel Smith (from Rachel's List) and journalist and content writer Lynne Testoni are serving up weekly short bites of advice, tips and strategies, plus special guests, for freelancers who make a living from using their words. We're shooting for 15-minute episodes, but can't promise anything because we can both talk the leg off a chair.
- Update frequency
- every 7 days
- Average duration
- 34 minutes
- Episodes
- 274
- Years Active
- 2019 - 2025
Clare Fletcher on balancing a part-time comms role with writing and events
This week on the podcast, Rachel and Lynne chat with communications professional and novelist Clare Fletcher. Clare talks about juggling all her roles, how she found time to write her novel (and what…
Freelance writer Alley Pascoe on long-form features and ghostwriting
This week on the podcast, Rachel and Lynne chat with writer Alley Pascoe. Alley has just completed her latest ghostwriting project, My Mother's Eyes with Shanelle Dawson. She talks about ghostwriting…
Tips for new and veteran copywriters by copywriter, trainer and podcaster Bernadette Schwerdt
This week, Rachel and Lynne chat with Bernadette Schwerdt, one of the legends of the copywriting world. Bernadette is also a trainer of new copywriters and in this valuable episode, shares her copywr…
How to put yourself out there (even if you’re a die-hard introvert), with Carlii Lyon
This week on the podcast, Rachel and Lynne talk with branding expert Carlii Lyon about how to increase awareness of you and your work, without making you feel uncomfortable. Carlii chats about:
- Why …
Social media for freelancers: Tips for getting leads and building your business with posts that work
This week Rachel & Lynne are chatting with Anfernee Chansamooth, a marketer and social media guru, talking about how you can use social media to build your business and get more leads. We chat about:
…
Financial writer and freelancer Michelle Bowes on how to run a successful freelance business
This week Rachel and Lynne have successful financial journalist Michelle Bowes on the podcast to talk about creating a business mindset with your freelance business. Michelle has successfully juggled…
Charlotte Wood on her new novel, being a successful author and having her work adapted for the stage
We are back after a short break - and we have a great episode to share today. This week, Rachel and Lynne chat with award-winning novelist Charlotte Wood about the ups and downs of writing literary f…
Key learnings from The Content Byte Summit
This week, Rachel and Lynne are recovering from our first-ever The Content Byte Summit. It was a whirlwind of two and a half days of learnings, connections and aha-moments. This week, before we both …
The Content Byte Summit - why you need to be there!
This week, in the midst of last-minute preparations for our exciting event - The Content Byte Summit – Lynne and Rachel take you behind-the-scenes for a sneak peek into some of the presentations and …
Creative business consultant Monica Davidson on building a successful creative business
This week on the podcast, Rachel and Lynne chat with award-winning creative business consultant Monica Davidson on building a successful creative business. Monica works with creatives of all types to…
Writer Eagranie Yuh on white papers, branded podcasts … and having a chocolate side hustle
This week, Rachel and Lynne are chatting with writer Eagranie Yuh, who’s had an interesting career journey (but isn’t that all of us, really?). Eagranie chats about about how her background brought h…
Literary agent Lou Johnson about what agents do, whether you need one, and how to find one
This week Rachel and Lynne chat with literary agent Lou Johnson, who has just launched her own agency, Key People Literary Management with agent, publisher, and author Jeanne Ryckmans. With more than…
RE-RELEASE! Finding content marketing clients with Jennifer Goforth Gregory
This week on the podcast, Lynne has been unwell so we thought it would be a great idea to re-release one of our favourite episodes from a few years ago.
This episode, from June 2020 (so we chat about…
Rebecca Lowrey Boyd on embracing digital media
This week on the podcast, Lynne and Rachel chat with one of our digital heroes - Rebecca Lowrey Boyd. Rebecca is the digital managing editor of Better Homes and Gardens, Australia's leading homes web…
Susan Horsburgh on writing Two Of Us columns, freelancing for big-name mags and why profiles are her thing
Freelance writer Susan Horsburgh has an enviable CV and portfolio, writing for some of the country's most prestigious titles, including the Australian Women's Weekly, The Good Weekend (in the Sydney …
Sourcebottle’s Bec Derrington on creating a resource for journalists and content creators
This week, Rachel and Lynne are chatting to a different style of guest - Bec Derrington from Sourcebottle. Sourcebottle is a fabulous resource for journalists, writers and content creators and one we…
Steve Colquhoun on working as a freelance journalist, copywriter and motoring writer
This week, we're chatting to Steve Colquhoun - a journo, editor and copywriter based in Geelong, Victoria. He started in media at the age of 17 after leaving school, cutting his teeth on mastheads su…
New to freelancing? Here's how to get your first clients
This week, hosts Rachel and Lynne are responding to a question we had on Instagram from an entry-level writer asking how to get her first clients. So we are sharing our 12 tips (6 from each of us) on…
Dilvin Yasa on working as a freelance travel writer and author
The life of a freelance travel writer sounds like a dream gig (and one we have always wondered about) - so this week Rachel and Lynne are chatting with freelancer and columnist Dilvin Yasa. Dilvin ta…
Jodie Spiteri-James from the ASA on literary speed dating and getting published
This week, Rachel and Lynne welcome Jodie Spiteri-James from the Australian Society of Authors (ASA) to the podcast. Jodie is the Professional Development and Events Manager at the ASA and responsib…