The Cash-Based Practice Podcast
Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice. Though the host, Jarod Carter PT, DPT, MTC, and many interviewees are physical therapists, this information is applicable to most healthcare, fitness, and wellness-related businesses looking to decrease reliance on 3rd party payors, and increase cash-based revenue streams. We cover a huge number of topics including: practice transition strategies, 3rd party payor contract legalities, Medicare rules and legalities in the cash-based model, referral source diversification, online marketing, word-of-mouth marketing, optimal website design, blogging, Youtube and video marketing, networking skills and strategies, the vital cash-based mindset, phone conversations and conversions, scheduling, discharge marketing, administrative training, low overhead systems and automation, private-pay wellness/fitness/prevention programs, and everything else that involves the self-pay practice model, how it differs from the traditional insurance-based model, and what you need to do to be successful with this low-stress, rewarding type of private practice.
- Update frequency
- every 12 days
- Average duration
- 33 minutes
- Episodes
- 274
- Years Active
- 2014 - 2025
CBP 194: How to get a potential referral source excited about your practice
Need to make a great impression with a promising potential referral source? Then this week’s podcast on how to manage your first meeting with a nearby provider should be just what the doctor ordered.
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CBP 193: How to get more attention for your practice from existing marketing efforts
CBP 192: How to build the right team to scale your cash-based practice
Are you getting ready to hire but afraid of putting your practice in the wrong hands? Creating the right team is definitely one of the trickier parts of growing a practice, but there are some simple …
CBP 191: How to start your cash-based practice as a low-risk side hustle
CBP 190: Is an event booth a good way to market a cash-based practice?
CBP 189: How to get leads to answer the phone when you call
Tired of playing phone tag with prospects? Are you sometimes ghosted by website leads? If so, this podcast may be just what the doctor ordered to help you learn precisely how to get in touch with the…
CBP 188: Two simple elements that turn tough decisions into easy ones for your cash-based practice
CBP 187: A low-stress way to start a cash-based practice—with Jason Racca
CBP 186: How to find out if a potential employee is right for your practice
So you’re ready to hire, and you’ve got interviews scheduled. But do you know how to strategically use an interview to find out if a candidate is going to be a good fit for your practice?
In this wee…
CBP 185: How to rise above cash-pay competition in 2022
The cash-pay practice model is going to see major changes in 2022, and nobody seems to be talking about it! … That’s why today’s podcast is so important—because understanding the trends and strategie…
CBP 184: Should I hire a professional marketing company for my cash-based practice?
Thinking about handing off your marketing to a slick vendor who promises fantastic ROI? Before you leap head-first into any deals, you’ll want to make sure you know what to look for to recognize a le…
CBP 183: Cash-based functional medicine practice since 1995—with Dr. Tom Yarema
It’s not everyday I get to interview someone who has been making the cash-based healthcare model work since the 90’s! But in this interview you’ll go on a journey with a true pioneer of cash practice…
CBP 182: How to create an exceptional patient experience
Are you missing opportunities to turn your patients into raving fans? Since human beings are wired to notice defects and problems, it takes more than just competent care in a decent office to truly i…
CBP 181: From cash-practice launch to 6-month waitlist in just over a year ... during the pandemic—with Jenny Williams
Jenny Williams felt called to pediatric OT since high school. But shortly after graduation, her job in an insurance-based setting where she had to see as many as 15 kids back-to-back in a day left he…
CBP 180: How to optimize the profit potential of your past patients
Are you so focused on getting new patients in the door that you’re missing out on the profit potential of your already-satisfied customers? Similar to last week’s podcast on losing patients before t…
CBP 179: How to maximize the lifetime value of your average plan of care
Tired of losing patients who improved just enough that they lost interest and never returned? This costly “profit leak” erodes your lifetime revenue per patient, increases the number of new prospects…
CBP 178: You're doing your patients and your business a terrible disservice if you're doing this
Do you have a hard time recommending the optimal treatment plan to a cash-pay patient who seems of modest means? In an effort to be sensitive to our patients' limitations, most practitioners often en…
CBP 177: You + Smart Phone = New Patients... Here's How
Did last years’ explosion in telemedicine get you curious about how you might leverage video to reach potential patients? While the idea of creating marketing videos may sound daunting, when done wel…
CBP 176: How to turn a dull practice website into a patient-generating powerhouse
Is your practice website little more than a digital business card? If so, you’ll want to listen to this week’s podcast… because that boring practice website is leaving a lot of money on the table in …
CBP 175: The easy way to get new patients to give your practice a try
Looking for a way to attract your ideal customer and make it obvious they’ll want to work with your practice? By crafting an irresistible promo offer, you can get a chance to introduce your practice …