The B2B Playbook
Selling Business to Business? Trying to do everything, but not sure if any of it works? We’re here to help!
We're Kevin and George - digital marketing professionals who are here to share with you the RIGHT plan so you can get your amazing business growing online. We’ve waded through the noise, made the mistakes, and found what works so you don't have to.
We also share tips, tricks and templates from our upcoming playbook and insights from successful people in the industry.
If you’re in a B2B business and like to see your marketing work for you, then this is the podcast for you!
Subscribe to get the latest from the B2B Playbook first.
Join our CLUB of B2B owners and marketers on LinkedIn sharing their experiences https://www.linkedin.com/groups/13980317/
Want more? Check out our weekly articles on https://theb2bplaybook.com/
Remember, with the right plan, anyone can grow their business online!
- Update frequency
- every 7 days
- Average duration
- 41 minutes
- Episodes
- 209
- Years Active
- 2021 - 2025
#107: Mind Tricks in B2B Marketing part 1: Reciprocity & Commitment & Consistency (behavioural science) - Be The Best
Neuroscience and B2B marketing.
It seems like there’s a wide gulf between the two only the biggest of businesses and industry experts can bridge in their work.
But that’s not true! All you need is the …
#106: Be The Best - The Power of Education in B2B Marketing | How to Build An Education Ecosystem
Explore the power of building an education ecosystem and discover how leading brands like HubSpot and Segment have mastered this approach. Learn about the Five B Framework and how it can transform yo…
#105: B2B Demand Generation: The $500 Campaign that generated $145,000 in Pipeline (how you can copy) - The Perfect B2B Marketing Campaign
This week on The B2B Playbook, we take you on a WILD journey where we turned a modest $500 investment into a thriving LinkedIn Ads campaign. We put our money where our mouth is and show you the deman…
#104: Be The Best - Thinking Outside the Box: B2B Marketing That Makes People Pay Attention!
Thinking outside the box when it comes to following a B2B Marketing framework.
It’s almost a paradox to go outside the framework, but that’s exactly what we’re asking you to do!
Or more accurately, cha…
#103: Be The Best - A New Approach to B2B Marketing: The Circular Framework
Dive deep into the world of B2B marketing with our latest episode of The B2B Playbook! Discover the Five B's Framework, the power of regular review, and the importance of staying updated with your au…
#102: Be The Best - How To Future-Proof Your B2B Marketing (new season overview!)
We’re here at the final BE of the 5 Be’s Framework and the 5th season of the podcast!
With just over 100 episodes under our belts, we still feel like we’re just getting started. And that’s the sort of…
#101: How To Prove Your Marketing Campaigns Are Working - Tracking & Reporting You Need - Crafting the Perfect B2B Campaign Pt.4 - Pasha Irshad
🎬 How do you prove that your B2B marketing campaigns are helping drive revenue for your business? As B2B marketers, it feels like we're constantly having to report prove our worth to both leadership …
#100: Drive More Pipeline & Revenue for your B2B Company in 12 weeks | With Limited Time & Resources
If you're a B2B marketer with limited resources, in a small team and you're struggling to drive pipeline and revenue for your business - keep reading!
SEE THE PROGRAM: https://theb2bplaybook.com/the-…
#99: How To Create LinkedIn Ads that Lead to Pipeline & Revenue (B2B) - Crafting the Perfect B2B Campaign Pt.3 - Justin Rowe
🎬 How do you create LinkedIn Ads that lead to pipeline and REVENUE? What if you don't have a very big ads budget to play with? What objectives should you use?
What about creative??
We only had $500 to …
#98: Creating Landing Pages and Writing Copy That CONVERTS - Crafting the Perfect B2B Campaign Pt.2 - Expert Jess Cook
🎬 How can you create the PERFECT landing page for your B2B business? And what copywriting techniques can you use to help you convert MORE TRAFFIC into paying customers?
We've got copywriting and land…
#97: B2B Marketing in a Down Economy: Proven Strategies for Success - Demand Generation
Are you a B2B marketer struggling to navigate the challenges of a down economy? You're not alone. But what if we told you that even in tough economic times, you can still generate demand and prove yo…
#96: BONUS episode! Listen to Customer Research Expert Ryan Gibson Conduct the PERFECT Customer Interview
🎯 Join us on a mission to create The Perfect B2B Marketing Campaign! 💼✨ We know that every great campaign begins with customer research, and that's exactly where we're starting! 📚
In this exciting vid…
#95: How to Conduct Customer Interviews Like a Pro and Turn it Into Marketing Material - Crafting the Perfect B2B Campaign Pt.1 - Expert Ryan Gibson
🎬 Welcome to our latest video where we dive deep into the world of B2B marketing. We're testing if four of the best B2B marketers can create the perfect B2B marketing campaign. 🚀
All good campaigns st…
#94: How to Craft a Winning B2B Marketing Campaign: A Step-by-Step Guide
If you got THE BEST b2b marketers together... could you create THE PERFECT campaign??
To do it, we're going to need to create some serious wins for us and our collaborators.
Win-win-win…
…win-WIN!
As we…
#93: Unlock The Secret To Demand Generation With Our 5 BEs Framework
In action packed episode of The B2B Playbook, we into the heart of effective B2B marketing with their innovative 5 B's Framework. This comprehensive approach is designed to help B2B marketers drive s…
#92: Too Long, Didn’t Listen - A Wrap of ‘Be Better’ - Best Learnings From The Season, Key Takeaways & More
In this episode, we dive deep into the world of B2B marketing, sharing key insights and strategies to help you optimize your marketing workflow. We discuss the importance of the 80/20 principle, find…
#91: Nick Bennett - The Game Changing-Approach to B2B Events | Event-Led Growth and Brand Evangelists
Events can be a GAME changer for your business 🚀
But the last thing we want is another online webinar!
We’re all thinking it. If you’re anything like us, some of these event invites get automatically f…
#90: Pasha Irshad - A Deep Dive into Sales and Marketing Alignment: Unlocking the Power of Reporting in a CRM
We’ve talked about reporting a few times.
It all sounds easy until you get to building it for yourself.
And then you realise there’s a lot of practical gaps from the theory to the practical implementat…
#89: Be Better - Collecting & Acting on Customer Insights - Case Study of The B2B Incubator (How we're doing it)
📺 The best B2B marketers collect and ACT on customer insights. But how do you actually do it?
In this episode, we show you first HOW to conduct a customer interview, and then how we use those insight…
#88: Taylor Bogar - Turn Customers into Advocates: Unlocking the Power of Customer Advisory Boards (CABs) to Grow Faster
CABs, Customer Advocacy Boards.
Little known wonders of the B2B marketing toolkit.
While they’re not right for every business and for every stage of growth, it’s an important one to cover off. Because …