The B2B Playbook
Selling Business to Business? Trying to do everything, but not sure if any of it works? We’re here to help!
We're Kevin and George - digital marketing professionals who are here to share with you the RIGHT plan so you can get your amazing business growing online. We’ve waded through the noise, made the mistakes, and found what works so you don't have to.
We also share tips, tricks and templates from our upcoming playbook and insights from successful people in the industry.
If you’re in a B2B business and like to see your marketing work for you, then this is the podcast for you!
Subscribe to get the latest from the B2B Playbook first.
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Want more? Check out our weekly articles on https://theb2bplaybook.com/
Remember, with the right plan, anyone can grow their business online!
- Update frequency
- every 7 days
- Average duration
- 41 minutes
- Episodes
- 209
- Years Active
- 2021 - 2025
#49: Be Seen - Where Should You Start With B2B Advertising?
What channels work for B2B marketing?
Well, it depends…
As we’ve spoken about in the last few weeks, there’s a number of factors into deciding which are the right channels for your particular use case …
#48: Be Seen - How To Select The Right Ad Channels For Your Business
We’ve been referencing it for the last few episodes…
But the cat's out of the bag now!
The B2B Incubator Program is about to go on its maiden run!
The program is starting shortly with a group of 10 amaz…
#47: Be Seen - What You Need To Understand About Ad Channels Before Advertising
You wouldn’t believe how crazy Kevin can be sometimes…
Clearing out photos and digital accounts on a regular basis is, according to George, the red flags to watch for!
Be that as it may, it doesn’t alw…
#46: Be Seen - How To Build A Feedback Loop From Your Content To Your Ads
It’s so important to practice what you preach.
And that’s what we’re doing here at The B2B Playbook Podcast.
We’re talking with our dream customers, you the listeners, each week.
We take your awesome an…
#45: Be Seen - How To Use Paid Ads and Be Where Your Buyers Are (Overview)
Have you ever had a hard time coordinating office access since returning from working from home?
Shouldn’t this sort of thing be a thing of the past in the age of apps and subscriptions for everything…
#44: ABM Step 5: Working With Sales & Reporting On Your ABM Campaigns
As you know listeners…
George loves to give Kev a good ribbing now and then.
This week though, the attention on George right off the bat. After a rather weak effort to start the show!
While first impres…
#43: ABM Step 4: How To ‘Activate’ Accounts To Get Them To Buy From You
Ever wondered what old shows no longer running have to do with ABM?
Not much as it turns out!
While this show doesn’t have much of a segue, it doesn’t mean the content is not valuable!
We’re discussing …
#42: ABM Step 3: How To ‘Warm-Up’ Accounts With Playbooks
All this talk about ABM approach, but what if you feel like striking up that conversation with your customer hit list with a cold call is too cold? Or what if you don’t know enough about them to star…
#41: ABM Step 2: Positioning & Messaging
You know listeners, as part time podcasters and full time B2B marketers, we really don’t get outdoors much.
We certainly enjoy our days in the sun, like last week when we met up to be part of Metigy’s…
#40: ABM Step 1: Defining The Targets
We start this week’s episode with a kind word from a listener!
We don’t do it as an ego stroke, we just want to sincerely thank all our wonderful listeners, particularly those like this one, who have …
#39: Be Seen - What is ABM and Who Is It For?
Wondering what ABM is?
…or maybe who it’s for, and how to get started?
What can it even do for you and your B2B business?
We give you all the answers and more in this episode, as we discuss the first pa…
#38: Be Seen - How B2B Marketers Can Amplify The Demand They’re Driving
Kev’s back from a rather quick trip and it’s a new season!
We’re onto how you can amplify and accelerate the rate of growth of your B2B marketing and its impact.
It’s a quick and informative overview e…
#37: How To Conduct Customer Research Interviews Like A Pro - With Ryan Gibson
This week’s interview is with Ryan Gibson, an outstanding customer interviews expert.
When George said to me we had to have him on the podcast, I knew from his tone this would be a good one.
And he did…
#36: Analysis - Kerika’s Helpful Content
On this week’s episode, we’re doing our last analysis episode of helpful content.
We started the mini-series in our podcast to put our concepts and frameworks to practice.
And this week is no different…
#35: Analysis - OwnBackup's Helpful Content
This week’s analysis of helpful content has us chuckling to ourselves.
When we gave the example of a cyber security business in our discussions on helpful content, we didn’t expect to find such a busi…
#34: Analysis - Chili Piper’s Helpful Content
This week we’re continuing to analyse helpful content examples!
We’re dissecting the helpful content of Chili Piper this week, so you can see and understand why it’s a good piece of content that sits …
#33: Analysis - Employment Hero’s Helpful Content
As we get to the end of “Be Helpful”, we’re conscious that with so much talk about frameworks and concepts, it can be hard to see the forest from the trees.
And also to recognise good, helpful content…
#32: Create A Brand People Love With Senior Social Media & Community Manager - Meryoli Arias
Well it’s another special and exciting interview on the B2B Playbook.
This week we’re lucky enough to get the answers from an expert at her craft, Meryoli Arias!
She and the Chili Piper team are so goo…
#31: Too Long, Didn’t Listen - A Wrap of ‘Be Helpful’
We got some swag!
It’s been such a nice interaction with the Chili Piper team. Not in the least because they’ve very kindly sent us some of their awesome swag!
On the flip side we’ve got some construct…
#30: How Marketers Can Grow Their Personal Brand And Company By Being Helpful Like Mason Cosby
Another special episode this week.
And a timely one while we’re talking about being helpful!
This week we had a special guest who personifies being helpful.
Not only does he have his own podcast helping…