The B2B Playbook
Selling Business to Business? Trying to do everything, but not sure if any of it works? We’re here to help!
We're Kevin and George - digital marketing professionals who are here to share with you the RIGHT plan so you can get your amazing business growing online. We’ve waded through the noise, made the mistakes, and found what works so you don't have to.
We also share tips, tricks and templates from our upcoming playbook and insights from successful people in the industry.
If you’re in a B2B business and like to see your marketing work for you, then this is the podcast for you!
Subscribe to get the latest from the B2B Playbook first.
Join our CLUB of B2B owners and marketers on LinkedIn sharing their experiences https://www.linkedin.com/groups/13980317/
Want more? Check out our weekly articles on https://theb2bplaybook.com/
Remember, with the right plan, anyone can grow their business online!
- Update frequency
- every 7 days
- Average duration
- 41 minutes
- Episodes
- 209
- Years Active
- 2021 - 2025
#87: Be Better - Creating Demand With A New Channel - Starting From Scratch With YouTube
We've created demand for The B2B Incubator using our podcast and LinkedIn from the ground up. It's now delivering regular pipeline and revenue for us. But we want to prove that we can do it again, so…
#86: Tim Reid - Why Helpful Marketing is the Best Marketing To Grow Your B2B Brand (and how to do it!)
It’s a monumental episode!
We have such a special guest on the show this week.
The GODFATHER of helpful marketing. Someone who has provided a significant amount of inspiration to us in our own journeys…
#85: Katie Ray - Build an Engaged Community For Your Brand (How to) | Where to Start, how to SCALE, how to Measure
Community. Can’t live with them, can’t live without them.
And they’re a hell of a nut to crack to build a successful one in any case!
Thankfully we were able to get Katie Ray onto the show this week to…
#84: Michelle J Raymond - Social Selling Demystified and Growing With LinkedIn Company Pages
While we’re on the topic of optimising…
How’s your LinkedIn personal and company pages looking?
Chances are, it’s not getting that much love. If it is, are you struggling with how to take it to the nex…
#83: Jess Cook - B2B Content Marketing that Drives Demand: Strategy, Process & Tips from the Best in the Business
Content marketing comes down to standing out and building trust.
But it’s easier said that done more than most things in our B2B marketing lives!
So this week we got a true expert in Jess Cook to tell…
#82: Justin Rowe - How To Use LinkedIn Ads To Fuel Your B2B Growth | FRAMEWORK to Copy, Mistakes To AVOID, & more
You’ve probably tested LinkedIn ads, but not like this…
We’re speaking with a true expert on them this week. And as usual, we’ve zero’ed in on someone who’s being helpful with their expert content!
Jus…
#81: Ricky Pearl - Mastering Outbound Marketing & Sales | Evergreen Framework & Tips to Reach Customers FAST
Your sales team responsible for outbound?
Wonder if it should sit within your marketing team’s remit?
Well we think they’re part of the same growth engine and should definitely sit together! Even if th…
#80: Bryan Williams - Unlocking The Power of Partnerships: Grow Your Revenue by Building Curated Partnership Ecosystems
A special guest this week.
Bryan Williams joins us to discuss all things partnership!
We’re lucky to have him on the show. He is the founder of Hockey Stick Advisory, through which he helps tech busine…
#79: Building Your B2B Demand Generation Engine | George Coudounaris on The LinkedIn B2B Growth Podcast
We've taken a quick break from 'Be Better' to bring you George Coudounaris' interview from the The LinkedIn for B2B Growth show.
It's not just because he loves the sound of his own voice...
... it's b…
#78: Be Better - Get 20x More Eyeballs On Your Content With Our Advanced Repurposing Framework
Still struggling to keep up with content creation?
Even with a system in place, new channels and their content requirements can quickly blow out your workload.
We’re here to help, particularly you smal…
#77: Be Better - The 6-Step Storytelling Formula to Captivate Your Customers and Stay Memorable
Scale can be a problem in itself..
As your business grows, the mission gets fuzzy and the brand gets harder to explain.
That can happen internally and externally.
It makes it harder for your brand to st…
#76: Be Better - How To Use A.I. Tools Like Chat GPT To Improve Your B2B Marketing Workflow
Not another piece of content about Chat GPT!
Well it is, but hopefully not one to make you either imagine riches or worry about your job!
It’s inevitable that such AI tools will become a part of your w…
#75: Be Better - Meet Your Revenue Targets With Deal Expansions & Renewals
Retaining an existing customer is cheaper…
That’s the common saying, and it’s certainly true.
We’re going to run you through how to make that the case by working on deal expansion and retention.
We’ll t…
#74: Be Better - How Marketers Should Analyse Their Pipeline To Maximise Revenue and 6 Ways To Improve It
Things look rosy…
Leads are up, steadily scaling. You’re well on the way to hitting your targets.
Then the rug gets pulled from under you when you realise the leads are poor quality and aren’t profitab…
#73: Be Better - Is It Time To Test A New Channel? When and How To Do it
Ever feel like there’s a new paid channel to test every week?
Ever wonder if it’s ever possible to be on top of it and not feel like you’re falling behind with testing such channels and that you’re no…
#72: Be Better - The 3 Tiers of Reporting Every Demand Marketer Needs
A very common question we get: how do we show the value of marketing.
It comes up all the time in house.
For those of you who have dabbled with agency life, you’ll know this is one that’s not far from …
#71: Be Better - The 2 Types of Email Marketing You Need To Do, And How To Optimise Them
Another email notification.
Another newsletter that quickly goes in the bin folder.
That’s what we all want to avoid when it comes to our own emails we send out!
So we’re talking about how to level up y…
#70: Be Better - Understanding & Leveraging CRMs, CDPs, & Data
Walk the walk!
We’re all about documenting our own journey in growing our B2B podcast and incubator, while we’re sharing the framework we’re using to do so.
The aim is to help you do the same!
This week…
#69: Be Better - How To Leverage Partners & Affiliates To Grow Together
Dream 100.
Remember that great concept we talked about all those episodes ago, way back in season 1?!
Well now it’s time to leverage that concept when making the most of affiliates and partnerships!
Thi…
#68: Be Better - Improve Your Content & Creative With CRO & A/B Testing
It’s all about 1% better a day.
Or is it?
Although we see the value of that work, even in our personal lives, we think you should be making bigger swings in B2B marketing to get the growth and scale yo…