The B2B Playbook
Selling Business to Business? Trying to do everything, but not sure if any of it works? We’re here to help!
We're Kevin and George - digital marketing professionals who are here to share with you the RIGHT plan so you can get your amazing business growing online. We’ve waded through the noise, made the mistakes, and found what works so you don't have to.
We also share tips, tricks and templates from our upcoming playbook and insights from successful people in the industry.
If you’re in a B2B business and like to see your marketing work for you, then this is the podcast for you!
Subscribe to get the latest from the B2B Playbook first.
Join our CLUB of B2B owners and marketers on LinkedIn sharing their experiences https://www.linkedin.com/groups/13980317/
Want more? Check out our weekly articles on https://theb2bplaybook.com/
Remember, with the right plan, anyone can grow their business online!
- Update frequency
- every 7 days
- Average duration
- 41 minutes
- Episodes
- 209
- Years Active
- 2021 - 2025
#29: 7 Practical Tips On Getting Experts In Your Business To Help You Make Content
It’s finally happened…one of us caught COVID!
Thankfully the recovery was relatively swift. But it’s certainly no fun. So keep safe out there listeners!
During this down time, we’ve made an interesting…
#28: The 5 Types Of Helpful Content You Need To Create - Bonus Episode
You can hear the hesitation in George’s voice as he talks about his weekend plans…
Thankfully there’s a lot less hesitation needed when you come to getting your helpful content going.
In this bonus epi…
#27: Step 6 - Metrics To Track To Know Your Content Is Working
This week we started well.
A surprise to both of us, George actually had a well executed segway into the topic of the episode.
Unsurprisingly he immediately derailed us into a discussion about his sing…
#26: Step 5 - The 3 Ways To Scale Your Content Production
While you might be repurposing your content already, you might still feel short on time and ability to scale.
Well this week, we’re helping you think about how you can grow beyond your team of one or …
#25: Step 4 - How To Constantly Improve Your Content With Qualitative Data
What does Kevin’s wedding planning and George’s forehead have to do with B2B Marketing?
To be honest not a lot, but that didn’t stop George segwaying it to our topic this week:
How to create a feedback…
#24: Step 3 - Scale Your Content With Our 7 Step Content Repurposing Framework
Sometimes the podcast game can feel a little like living in the past…
Valentine's Day 2022 has come and gone, and we’re still talking about it!
But the process we discuss this week should help you not …
#23: Step 2 - How To Pick The Format & Channel To Distribute Your Content
After a big week (and weekend!) George is a little worse for wear.
He’s working hard as usual getting the word out about how The 5 Be’s Framework can help B2B Marketers!
But we’re backing him to bounce…
#22: Step 1 - How To Craft Content That Your Dream Customers Will Actually Like (And Cuts Through The Noise)
The theme of this episode is…
“High Value Content, Low Production Value.”
High Value Content: Being Helpful (NOT being annoying!)
Low Production Value: Kevin’s crumpled white t-shirts he likes to record…
#21: How B2B Marketers Can Drive Demand By Being Helpful
Well, how did we end up here?
George is on TikTok!
…and it has some interesting thoughts about what George might be interested in…
While he’s navigating that minefield, we manage to give you a quick ove…
#20: The 3 Core Principles You Need To Upgrade Your B2B Strategy In 2022
…And we’re back!
Although the summer of George has not panned out as we hoped, there were big positives for us!
While it was one overshadowed by the ongoing pandemic, we hope you’ve had a good break an…
#19: Too Long, Didn’t Listen - A Wrap Of The B2B Playbook - 2021
The end of the year is upon us.
We hope you’re all gearing up for a safe and fun festive season!
We’ve covered a lot of ground this year.
As we take a look back at our first year of podcasting...
...we h…
#18: Kiarnii Tickle: Data & Delivering Tangible Outcomes in B2B
In our first interview ever, we had Kiarnii Tickle on the show!
She gives a great window into what B2B marketing is all about, from challenges to how to show ROI.
A dear friend of ours, Kiarnii is an e…
#17: Are You Ready For An Agency? - The B2B Playbook
All that seems like a lot of work, Kev and George.
Can’t I just hire someone else to do it?!
You know our view about that now. Generally no, but there are parts you can! There’s also times when an agen…
#16: How B2B Companies Can Collect & Use Data
George has the blues…
But it’s not all doom and gloom!
He’s only learning the blues on the piano!
But what does driving for Uber have to do with your growing business?
We explain the relevance in this ep…
#15: B2B Websites, Its Role & How To Build One That Works
Another round of Facebook outages is a timely reminder.
Build Your Own Channel Of Direct Communication With Your Customers!
...and make sure you don’t say too many weird things on social media like whe…
#14: Building Basic Visibility Online (Part 2: What Channels Are Right For You)
Is Kevin really complaining about a free meal?!
What car brand is or isn’t sponsoring our podcast?!
What things do you really need to set up for your business from day 1 of having your website live?!
Yo…
#13: Building Basic Visibility Online (Part 1: A Framework To Make The Most Of Any Channel)
When Kevin signed on to do the editing for the podcast, he wasn’t expecting it to affect his relationship with his fiance. Fast forward a few months, and all he can hear is ums and uhs from his partn…
#12: How To Find A Deep Well Of Your Dream Customers With The Dream 100
George is sharing tips to find love on dating apps. Or at least get some matches at all!
Who knew the principles for finding your dream customers are so similar to those for finding love in the modern…
#11: How To Get Inside The Heads Of Your Dream Customers So They Listen To You
Kev’s not going on a picnic, even if it’s the only way he’s getting social contact during a pandemic.
George tries to string together a segway from this to getting inside the heads of your customers.
W…
#10: Defining & Documenting Your Dream Customers - The B2B Playbook
Things should be sounding crispy this week!
At least to us anyway! Kev’s been able to kick a nagging ear infection and George has a new microphone and headphone setup for recording. George is even add…