The B2B Playbook

How to Land 6-Figure Deals with LinkedIn Thought Leadership Ads

Want to get clients on LinkedIn using ads that actually build trust and drive pipeline? This is the playbook.

We’re walking you through t…

Sales Methodologies Are Killing Your Revenue Team

Most sales teams swear by Gap, Challenger, or Spin.

But these sales methodologies were never designed to align your go-to-market team.

In this episode, …

Why Your Thought Leadership Isn’t Working (And How To Fix It)

Most B2B marketers and founders are investing in thought leadership—but seeing zero results.

In this episode, we sat down with LinkedIn Ads…

Sales and marketing teams often feel worlds apart—competing priorities, clashing strategies, and constant miscommunication. But it doesn't have to be that way.

In this episode, we break down how sales…

We all know video content works, but are you really leveraging it to its full potential?

In this episode, we're joined by Lindsay McGuire from Goldcast to share an actionable strategy called "Video Fi…

Stop Overpaying: Mastering LinkedIn & Meta Ads for B2B

We created this episode to show how we combine LinkedIn and Meta for more cost-effective B2B advertising.

We cover why LinkedIn is so expensive bu…

Building a thriving community and life as an in-house marketer.

Being an in-house B2B marketer comes with unique challenges—tight budgets, small teams, and the constant struggle to prove impact. But …

How to Talk to Customers & Actually Learn Something (The Right Way)

Most B2B marketers THINK they’re doing customer research… but they’re doing it all wrong.

This week, we’re joined by customer researc…

How We Launched a Virtual Event in 8 Weeks (And Got 500+ Registrants!)

We’re breaking down exactly how we launched our first-ever virtual event in just 8 weeks. This event featured 12 expert speakers,…

The Simple 3-Step B2B Demand Generation Strategy for 2025

Want to contribute more to your company’s pipeline? This episode breaks down the exact 3-step strategy that turns demand generation from a buz…

Most marketers spend months creating content - only to watch it flop. But what if you could test your ideas first, so you only invest in content that actually works?

That’s exactly what Jess Cook, Hea…

We all have limited time, budget, and resources. So to make an outsized impact, small B2B marketing teams need to take a narrower approach to segmentation. But how do you actually do this? Marketing,…

In this episode, we sat down with Sam Kuehnle, VP of Marketing at Loxo, to uncover why predictable revenue models might be holding your business back. We dive deep into the pitfalls of outdated sales…

Demand capture gets a bad rap.

But we know how important it is.

We’re just trying to change how it’s utilised for the better!

This week we’re joined by Silvio Perez, who shares his amazing and practical…

Neuroscience and B2B marketing.

It seems like there’s a wide gulf between the two only the biggest of businesses and industry experts can bridge in their work.

But that’s not true! All you need is the …

CABs, Customer Advocacy Boards.

Little known wonders of the B2B marketing toolkit.

While they’re not right for every business and for every stage of growth, it’s an important one to cover off. Because …

Our guest this week almost needs no introduction!

Setting aside the fanboying from us, our guest share some real marketing wisdom that we’re sure everyone can benefit from!

Rand Fishkin, probably well …

Explore the power of building an education ecosystem and discover how leading brands like HubSpot and Segment have mastered this approach. Learn about the Five B Framework and how it can transform yo…

In this episode, we sit down with Adrian Fagerlund, co-founder of Linkby, to explore how his revolutionary ad-tech platform is changing the game for brands and publishers. Linkby connects brands with…

We’re thrilled to have Ryan Reisert on this episode of The B2B Playbook! Ryan is an outbound sales coach, go-to-market consultant, and author of "Outbound Sales, No Fluff." He shares the secrets behi…