The B2B Playbook
Selling Business to Business? Trying to do everything, but not sure if any of it works? We’re here to help!
We're Kevin and George - digital marketing professionals who are here to share with you the RIGHT plan so you can get your amazing business growing online. We’ve waded through the noise, made the mistakes, and found what works so you don't have to.
We also share tips, tricks and templates from our upcoming playbook and insights from successful people in the industry.
If you’re in a B2B business and like to see your marketing work for you, then this is the podcast for you!
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Remember, with the right plan, anyone can grow their business online!
- Update frequency
- every 7 days
- Average duration
- 41 minutes
- Episodes
- 209
- Years Active
- 2021 - 2025
#164: Could Reddit Work as a B2B Demand Generation Channel?
In this episode, we explore whether Reddit can truly serve as a powerful demand generation channel for B2B marketers.
We dive into the potential of Reddit, why it’s gaining momentum in B2B, and how ma…
#163: The Key Ingredient to Outsized Impact in B2B Marketing
Positioning is the ultimate tool for creating an outsized impact in your market. In this episode, we uncover how small B2B teams can use positioning to dominate their niche.
We discuss practical frame…
#162: 3 ways B2B Marketers can Use A.I. to work Better and Faster (with Live Examples & Templates) - Drew Brucker
This week we have artificial intelligence (AI) expert Drew Brucker show us how B2B marketers can use AI to get more done in less time - right now!
Drew has combined his unique experience as a top-not…
#161: The Role of Demand Gen in Modern B2B Marketing - with Fibbler Co-Founder Adam Holmgren
In this episode, we’re joined by Adam Holmgren, co-founder of Fibber and head of demand generation at Rillion. Together, we tackle the common myths surrounding demand generation, especially the idea …
#160: Pipeline & revenue from 67 days of SEO - How we Ranked #1 with Sam Dunning (Pt.2)
In this episode, we break down our live SEO experiment and show how we went from zero to ranking #1 on Google for a high-intent keyword – "demand generation course" – in just 67 days.
We're sharing t…
#159: How to Rank #1 for Your Money Keywords in Record Time (Live Experiment Pt.1)
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How We Ranked #1 for Our B2B Keywords
In this episode, we’re divin…
#158: The 5 Reasons Your Demand Gen Program Isn’t Working (And How To Fix It!)
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This week we go into why your demand generation program isn’t dri…
#157: Building a High-Impact Demand Generation Framework - George Coudounaris as a guest on Denave
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In this episode, George Coudounaris appears as a guest on the Den…
#156: Demand Generation: When to Hire an Agency and When to Go In-House
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In this episode, we dive deep into a question we get asked all th…
#155: Demand Generation Simplified: The Mindset You Need to Succeed
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In this episode, we’re going deep into the mindset that will set …
#154: B2B Triggers and Signals Explained – the Right and Wrong Way to Use Them for Demand Gen
Triggers and signals are all the rage in B2B marketing at the moment. We have website visitor identification companies like RB2B!, Clearbit, and Dealfront making plenty of noise. We have intent data …
#153: What Google's Massive Search Leak Means for Demand Generation Marketers
In this episode, we dive deep into Google's massive search documentation leak and explore what it means for your SEO and content strategy - and how it plays into your wider Demand Generation strategy…
#152: Dreamdata's CMO reveals their Demand Generation Strategy and Growth Secrets - Steffen Hedebrandt
How can B2B marketers navigate and measure your impact on long, complex B2B buying cycles? This week we sat down with Dreamdata We sat down with Steffen Hedebrandt, Co-founder and CMO of DreamData. W…
#151: Webinar Guru Shows Us How To Drive More Sales Opportunities - Justin Zimmerman
How do you go from 70 to 1000+ registrants for your webinar? How do you convert this to revenue? In this game-changing episode of The B2B Playbook, we dive deep into the world of webinar marketing wi…
#150: Reach More B2B Customers with The Dream 100 Technique
How can you reach more ideal B2B Customers? In this episode of The B2B Playbook, we dive deep into the game-changing concept of the Dream 100 strategy. We explain how this powerful technique can help…
#149: Are You Overcomplicating Demand Generation? Here's how to simplify it (George Coudounaris on TMW)
Are you overcomplicating Demand Generation? We've been in the B2B marketing game for a while now, and if there's one thing we've learned, it's that we marketers love to overcomplicate things. Demand …
#148: How to Reduce Churn with Onboarding and Increase Revenue with Expansion | CRO School - pt.5
You put so much time, effort and money into winning new customers. But keeping them, preventing churn, and looking for expansion opportunities is what helps take your organisation to the next level.
O…
#147: Maximize Your Chances of Winning Deals | CRO School - pt.4
You've finally got your target customer to a meeting. It's taken even more touchpoints than research says it should. How do you make sure you don't screw it up?
How can you maximize your chances of w…
#146: How to Build Relationships of Trust and Make Companies Want to Buy | CRO School - pt.3
If you want more customers to buy your product or service, you need to build trust with them first. Trust that you won’t let them down, that you will deliver the outcomes expected, and that they won’…
#145: Foundations to Set Up Your Revenue Engine | CRO School - pt.2
If you're a CMO, CRO or Head of Sales, you should be asking yourself: how can our teams work better together to drive more revenue, in a more efficient way?
We've come across so many organizations tha…