The B2B Playbook
Selling Business to Business? Trying to do everything, but not sure if any of it works? We’re here to help!
We're Kevin and George - digital marketing professionals who are here to share with you the RIGHT plan so you can get your amazing business growing online. We’ve waded through the noise, made the mistakes, and found what works so you don't have to.
We also share tips, tricks and templates from our upcoming playbook and insights from successful people in the industry.
If you’re in a B2B business and like to see your marketing work for you, then this is the podcast for you!
Subscribe to get the latest from the B2B Playbook first.
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Remember, with the right plan, anyone can grow their business online!
- Update frequency
- every 7 days
- Average duration
- 41 minutes
- Episodes
- 209
- Years Active
- 2021 - 2025
#144: 5 Steps to Building an End-to-End Business Growth Engine | CRO School - pt.1
Are you struggling to acquire new customers profitably? Do you have a bloated sales team that are trying to find the needle in the haystack? Are customers churning after being sold a dream you can't …
#143: Should You Take Our Demand Generation Course? Who it's for, outcomes and more
We’ve shared our 5 BEs Demand Generation Framework with you in over 140 episodes of The B2B Playbook. That’s our ‘free, easy’ way for marketers to get started learning about what a Demand Generation …
#142: Get a Competitive Edge with Voice of the Customer Research (VOC) - Alan Hale
We sat down with Alan Hale, president of Consight Marketing Group, to discuss the importance of voice of the customer (VOC) research for B2B companies. Alan is a true expert in the field, and he shar…
#141: Demand Generation, Sales & Marketing Alignment, and AI in B2B - Steve Armenti (ex-Google) - Demand Gen mini-series Ep.13
When sales and marketing play on the same team, an organization is able to acquire new customers far more efficiently. But the two are so often at odds with each other. Marketing are pressured to gen…
#140: Getting sales and marketing working better together - Demand Gen mini-series Ep.12
Sales and Marketing alignment is the holy grail for an organization. When the two work together, the business benefits enormously by having a much more efficient method of acquiring new customers.
Bu…
#139: Our B2B Demand Gen Tech Stack: what we use and recommend - Demand Gen mini-series Ep.11
What tools should you have as part of your Demand Generation Tech Stack? This week, we share our favourite tools that we use and that most B2B marketers should consider having in their arsenal.
You'l…
#138: Demand Generation KPIs: What to measure at each stage - Demand Gen mini-series Ep.10
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How should …
#137: How to Budget for Demand Generation (creation vs capture allocation) - Demand Gen mini-series Ep.9
No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com
Get your free Leadfeeder extended premium trial here ➡️ https://bit.ly/3UCaYOX
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How much bu…
#136: Our Demand Gen Content Framework that Drives Pipeline (plus how to get it seen by your audience) - Demand Gen mini-series Ep.8
No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com
Get your free Leadfeeder extended premium trial here ➡️ https://bit.ly/3UCaYOX
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Want a dema…
#135: The 5 BEs Framework: A Step-by-Step Guide to Driving Demand Generation - Demand Gen mini-series Ep.7
No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com
Get your free Leadfeeder extended premium trial here ➡️ https://bit.ly/3UCaYOX
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In this epi…
#134: 5 Steps to Transition from Lead Gen to Demand Gen - Demand Gen mini-series Ep.6
Want to make the change from lead generation to demand generation?
Making the shift from lead generation to demand generation can be a game-changer for B2B marketers looking to drive sustainable, sca…
#133: 10 Questions to Decide If You Should Start a New Demand Gen Strategy - Demand Gen mini-series Ep.5
Are you struggling to generate consistent demand and pipeline for your B2B business? In this episode of The B2B Playbook, we dive deep into 10 critical questions that will help you determine whether …
#132: How To Build A Winning Business Case and Get Internal Buy in For Demand Generation? - Demand Gen mini-series Ep.4
How do you get buy-in from your organization to pursue Demand Generation as a strategy?
We show you EXACTLY how, step-by-step.
(Plus we share some free templates to help you put together the presenta…
#131: What Companies Are Suited To Demand Generation? - Demand Gen mini-series Ep.3
Are you wondering if demand generation is the right fit for your company? We bring out the whiteboard again in this video to explore which companies are suited for demand gen. We'll take into account…
#130: When is the Right Time to Invest in Demand Generation? (and mistakes to avoid getting started) - Demand Gen mini-series Ep.2
When is the right time to invest in Demand Generation? Are you struggling to scale your B2B business? Tired of feeling like you're searching for a needle in a haystack when it comes to finding new cu…
#129: What is Demand Generation (PLUS lead gen vs demand gen, benefits, easy framework) - Demand Gen mini-series Ep.1
What is Demand Generation? If you asked 10 different marketers, you'd get 10 different answers. But at The B2B Playbook, we are practitioners and teachers of Demand Generation. So we're here to set t…
#128: LinkedIn's own B2B go-to-market strategy (revealed) - Lucy Sonter
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This week we have one of LinkedIn's…
#127: How to Start & Grow a B2B Podcast for your Company or Personal Brand - lessons from $1million+ pipeline
Thinking of starting a B2B podcast for your company or personal brand? Or running one but you it's not achieving the goals you wanted it to?
With 130+ episodes in the bank and over $1million+ in pipe…
#126: Capture More Demand & Drive Pipeline with this Next Level B2B SEO Strategy - Sam Dunning
This week we have B2B SEO strategy and execution expert Sam Dunning on the show to walk us through how B2B marketers can use SEO to capture more demand and drive pipeline while they sleep.
Sam shares …
#125: B2B SaaS Demand Generation: Q&A | George Coudounaris hosted by Factors.ai
How can B2B SaaS companies drive long term revenue with Demand Generation? What gaps do most have in their strategy? How can they execute this strategy with so few resources?
This week George Coudouna…