The B2B Playbook

All marketers should be thinking about their personal brands in 2023.

So we're reposting another special episode this week.

This week we had a special guest who personifies being helpful.

Not only does…

Happy Holidays everyone!

This week, we're bringing you one of our favourite episodes to comfort you in your food coma.

In this bonus episode, we talk about some great copywriting tips for your helpf…

We're taking a quick break for 'Be Better' to bring you George Coudounaris' interview from the Levels podcast.

It's not just because he loves the sound of his own voice...

... it's because he talks in…

While George hit a big birthday and is sulking about the lack of attention such a big occasion garnered, Kevin didn’t even get an invite!

Thankfully reporting in B2B marketing shouldn’t cause you anyw…

We’re getting into the details of Be Better this week.

We’re starting with an important one to get right and continue to improve over time: Reporting.

If you’re wondering how to improve your reporting,…

Breaking news! Kev’s not going to be around next year!

Well just not around physically in Australia for much of the year. As he makes a bit of a tour of Europe while working remotely.

But don’t worry, …

We’ve been talking for 60 odd shows!

All the way back in the first 2-3 episodes, we talked about why we started the podcast and how to get the most out of the format.

So now that we’ve wrapped up the d…

It’s been a long, but great season.

We’ve reached the end. So here’s a wrap up episode to go through the highlights.

If you didn’t get a chance to follow ups through this season but still want to get t…

The final analysis episode of the season!

Does the framework always apply?

What does it look like to make the correct adaptation to your brand?

How deep do you need to go to really understand your dream…

This week we’re talking with Andrei Zinkevich. He’s the co-founder of Fullfunnel.io. Fullfunnel helps B2B Tech and Service-based companies generate demand and land mid-market and enterprise sales-qua…

It’s the second instalment of analysis episodes for the season!

This week we’re stacking up Dreamdata’s helpful ads against the competition.

Spoiler: they’re pretty pretty pretty good!

We think they hit…

Demand capture gets a bad rap.

But we know how important it is.

We’re just trying to change how it’s utilised for the better!

This week we’re joined by Silvio Perez, who shares his amazing and practical…

Analysis Episodes!

Back by popular demand, this time we’re looking at what good Be Seen ads look like and how they stack up against those we’ve analysed previously!

This week we’re looking Monday.com’s…

Theory doesn’t beat practical experience.

But better than either is both!

This week, we’re lucky enough to have Myles Madden on the show. He’s someone who’s been at the forefront of both. Learning from…

Our guest this week almost needs no introduction!

Setting aside the fanboying from us, our guest share some real marketing wisdom that we’re sure everyone can benefit from!

Rand Fishkin, probably well …

Sometimes, it’s important to get back to your roots.

That’s certainly a little journey we travelled on this episode on a personal level.

But also what we aim to do in these recent episodes where we tal…

You could say we hustle pretty hard.

But George is hustling so hard he’s got a job moonlighting as a chimney sweeper!

Not really, but for a lot of our listeners they are so poor it certainly feels that…

Kev’s got some spare time and is careful not to spend it doom scrolling on social media!

Although not sure if his choice of activities to fill his time is much better!

While it’s good to get off social…

Being Helpful…

Sometimes it’s easier said than done!

But despite the occasional $400 bill, we still stick to going long on being kind!

This week, we take that same approach to product ads.

Although we gi…

Love is in the air in B2B land.

Or at least in George-land, but we certainly love our little community of B2B marketers!

This week we’re deep diving into a key concept that often gets overlooked by the…