Remarkable Content with Ian Faison

Your content can go so much further than you even know.

A single video or podcast can turn into blog and Instagram posts, tweets, clips, TikTok videos, newsletters, and more. 

But tackling all of that …

Your product is a life hack. Or maybe it’s technically a work hack. Use that to your advantage.

Because everyone wants work to be easier, to go more smoothly, to be more efficient. 

So if you can serve…

It doesn’t take magic to make content that resonates. You just have to be real. 

Show your audience that you “get” them by catering to their cares, frustrations, and the reality of their day-to-day li…

Don’t try to sell your product. Sell your story.

Your audience mentally unsubscribes from you if you try too hard to just sell your product. Instead, tell a compelling story around the product that pe…

Your next campaign is going to go viral. That is, if you use the marketing lessons we’re sharing in this episode of Remarkable.

There’s a recipe basically guaranteed to get you eyeballs, likes, commen…

Look closely at your competitors. Is there anything they do better than you? 

Maybe it’s their messaging, their branding, their logo. Whatever it is, it doesn’t hurt to “borrow” ideas from them. We wo…

Your audience should be stumbling upon your brand. They shouldn’t have to go looking.

That means putting out content they’ll encounter on their TV, on their drive to work, in their email, on Instagram…

What does it take for your customers to:

1. Recommend your brand to all their friends, family and coworkers?
2. Take pictures of your product and post it on their personal social media?
3. Wear your logo even if…

Marketing is an act of love. 

The marketer puts out content like little thirst traps. We want to dazzle with our beautiful pictures and words. And we definitely didn’t lay awake at night trying to thi…

Muscle memory is killing your marketing strategy. It’s time to get off autopilot and take the helm.

It’s tempting to repeat marketing tactics that worked once. But if you do the same thing over and ov…

Data is going to help you up your marketing game. We’re showing you how.

Right off the bat, “data analysis” probably doesn’t stir the soul. But it’s how you tune into your target audience so you can t…

B2B marketers take themselves so seriously. A little more humor wouldn’t hurt.

Even if you’re thinking, “I already use humor in my content,” we’re going to convince you to ramp it up. Because today, w…

Drop the technical jargon. Instead, speak your audience’s language.

Language has power. And talking to your audience not as “marketer” but as someone who understands your customer’s world is key. This…

Your content has the power to reposition your brand’s place in the industry. It’s time for you to take the lead. 

So we’re sharing a story with you about a campaign that did just that. IBM’s Outthink …

When new competition pops up, you gotta be ready to pivot in a fresh and sparkly direction. You’re adapting fast, staying relevant and realigning your content strategy to outshine competitors. 

Especi…

There’s nothing like a B2B event. Right?…. Right? [[ *crickets* ]] 

That is, there won’t be anything like a B2B event after you apply the lessons in this episode of Remarkable to your events. 

It’s lik…

When does your “audience” become a “community?” 

The word “community” might make you think of the relationship you have with your neighbors; a sense of friendliness and having something in common. It’…

If a friend of yours said, “There’s a new show you have to watch about a mid-size paper company in Scranton, Pennsylvania,” would you want to watch it? 

The crazy thing is we’re talking about the most…

You may be sitting at your computer in sweats right now. But it doesn’t mean B2B marketers like yourself aren’t fashion conscious. There’s actually a lot the fashion industry can teach us about marke…

Changing your content strategy is - in business speak - “scary.” The market is ever shifting and it’s hard to know what platforms to be on, whether to make static images, videos, audio, or blog posts…