Remarkable Content with Ian Faison

In a world with lots of content noise, play to the silences. Let your messaging be simple and clear, and even short. 

In this episode, we’re learning from the musician who let there be simplicity and …

There’s a lot of great content out there. So why not find inspiration there? Sample it, remix it and make it your own.

In this episode, we’re turning to one of the greats when it comes to sampling: th…

We knew this day would come. The day where we finally talk about the one tech company all others look up to: Apple. 

The truth is that the behemoth has endured ups and downs to become one of the great…

Every B2B brand voice sounds the same. Let’s mix in some drama, a bit of comedy, maybe even suspense. 

We’re here to convince you to blend genres and create something new, unique and attention grabbin…

If you don’t have a map, you’re lost. How do you know where you’re going or even what the next step is? 

This is true whether you’re navigating Middle Earth or content creation. We’re here to help you…

Leslie Knope once said, “We need to remember what’s important in life: friends, waffles, work. Or waffles, friends, work. Doesn’t matter, but work is third.”

And we agree, waffles are important. But w…

There’s a very real shift in mindset between making a single piece of content and making a long-standing series. 

But that shift in mindset launches a content machine that can fill your calendar, grow…

Making content that’s truly original is something all content marketers want to do.

But then why does so much B2B content look and feel the same? 

Today, we’re giving you permission to express yourself…

It’s every marketer’s dream to inspire a cult-like following, but that term is usually used for B2C brands. Until you use the tips from this episode in your marketing.

We’re pulling inspiration from t…

Director Christopher Nolan once said:

“You have to do something that really excites you. It’s the things that you can bring to what you’re doing that maybe not everyone else is doing. That’s what’s go…

Marketing is really lovely underneath it all. Sometimes you just need a little inspiration.

And this week, we’re bringing you marketing lessons from the Grammy-winning and diamond-certified album hold…

When do you put together a campaign and think, “This is my masterpiece”? 

You probably just need some inspiration. And today, that inspiration is coming from Francis Ford Coppola who created his maste…

You can control your content. But you can’t control who sees it.

That’s why you need to write both for your niche audience and the general public.

Though writing for both is tricky, in this episode, we…

What do you want your audience to understand about your brand? 

Ask this question with every piece of content you create. Because you want to drive home a specific message. 

If it’s not doing the job, …

Your content should haunt your audience.

Not in a spooky kind of way. But in a way where it sticks with them and they think about it later. 

So in this episode, we’re helping you revive your content st…

Marketing is like magic.

It takes the right words in the right tone to cast a spell on your audience. 

That’s what we’re talking about today with the help of our special guest, Kendra Walters, Director…

It's easy to get technical when you're writing copy about a highly technical subject. But that's when you lose your audience.

Instead ask, "What problem is this solving for my customer?" And explain i…

There’s one marketing tactic that can make people laugh, it can make people gasp. But either way it’ll make them remember your content for years. 

It’s shock factor. And people aren’t using it enough …

Suffering from marketer’s block? Try making a parody.

Take what’s trending, spin it to reflect your brand, and your next campaign will get people sharing. 

That’s one of the things we’re talking about …

Your content can go so much further than you even know.

A single video or podcast can turn into blog and Instagram posts, tweets, clips, TikTok videos, newsletters, and more. 

But tackling all of that …