Remarkable Content with Ian Faison

If you don’t want to just create content, but you want to create iconic content, this episode is for you.  

Though your brand might not be identifiable by the color pink, swirling font and long blond …

Is your brand strong enough that you can release logo-less content and people still know it's from your company? 

Are the visuals, the font, the tone and voice so clearly yours? Brand is so nuanced. B…

Marketing is a game. It has its own players, rules and rewards. And the stakes are high. So we’re here to help you win the battle for the Iron Throne. 

In this episode, we’re bingeing the epic HBO dra…

Have you ever daydreamed about running your marketing off the rails and blazing your own trail? A trail that feels so true to your company yet so outside the bounds of what B2B marketing normally loo…

Corner! Sharp! Behind! For anyone who’s ever worked in a restaurant, you know these words mean a lot. It’s your language. For marketers, this is more like KPIs, ABM, ICP, Demand Gen. Using the lingo,…

Selling to multiple customer personas is tricky. Can your marketing appeal to all of them at once? 

You probably think, “Well, each persona has different pain points and things they care about.” But o…

Marketers are trained to create targeted content for specific personas. But creating a message that’s open to interpretation is a highly effective strategy that strikes a cord across personas.

Because…

B2B marketers aren’t creating serialized content. But you should be. 

We felt so strongly about this that we literally wrote a book about it. Well, not “we”. Ian wrote it. And we’re sharing key insigh…

It’s easy to feel like you’re on your own lonely marketing island. You’re so focused on what you’re doing that your process starts to feel stale. Wouldn’t it be helpful to hear how other marketers ar…

Hear us out. A children’s book, a novella, a fictional crime podcast, but make them B2B. 

Because B2B marketing doesn’t have to be a webinar, a blog post, an email newsletter… Every B2B company does t…

Imagine this: possessing the power to not only understand your customers' deepest desires but also plant ideas in their minds, making them believe it was their idea from the very start.

It may sound l…

You don’t need to have an unlimited budget to make remarkable marketing content. In fact, it's better if you're working under some constraints. We have proof.

The folks over at Wistia did a little exp…

Nailing down your brand voice is tough. Especially when you’re writing content for videos, blogs, Instagram, Twitter, TikTok…we could go on forever. 

Because a strong brand voice helps you stand out, …

You can learn a lot by looking at the past. Especially at an era that shaped how we think of marketing today. Today, we’re traveling back in time. And we’re doing it in style.

Come with us to Madison …

Fans of your brand are one step away from becoming advocates for your company. Help them cross that line by sweetening the deal.

Because if you can get fans to talk about why they love doing business …

Wake up. There’s a glitch in the matrix. That’s because we’re seeing deja vu - your campaigns are starting to look the same. Need some fresh ideas? We’re here for you.

But in reality (what is reality …

Are you a chaos muppet or an order muppet? Knowing the answer to this very important question can help you unlock your B2B marketing potential. Here’s why.

There’s magic chemistry that happens when a …

Picture this: tens thousands of fans screaming from the top of their lungs for more content from you, the B2B marketer.

It may sound more like how people react to superstars like Taylor Swift; there a…

If your audience isn’t engaging with your posts, they’re not opening your emails and your webinars are empty, it’s time to tweak your marketing strategy.

Your marketing strategy has become a pattern; …

Characters in your B2B marketing are polished, smooth, suave, always smiling. They never feel awkward, even when they’re asking for more budget or getting negative feedback. Stop that.

Let your charac…