Remarkable Content with Ian Faison
Marketing lessons from Hollywood, B2C, B2B and beyond!
“A smart, goofy show that blends marketing, Hollywood, advertising and pop-culture. A must-listen for any marketer looking for fresh ideas.”
- Oprah and Tom Hanks, simultaneously
Hosted by Ian Faison and Meredith Gooderham and produced by Jess Avellino. Sound design by Scott Goodrich. Created by the team at Caspian Studios.
- Update frequency
- every 5 days
- Average duration
- 45 minutes
- Episodes
- 169
- Years Active
- 2022 - 2025
GoDaddy’s “Act Like You Know” Campaign: B2B Marketing Lessons on Bold Brand Building with Chief Marketing Officer at G2, Sydney Sloan
Most brands talk about standing out. Very few actually do it. The ones that win are the ones willing to take a swing, sometimes even a wild one.
That’s exactly what GoDaddy did with the “Act Like You …
Steph Curry: B2B Marketing Lessons on Shooting Your Shot with Chief Marketing Officer at ThetaRay, Brian Gilman
Being the underdog might feel like a disadvantage or your greatest marketing edge.
That’s the brilliance of Steph Curry’s story. He redefined basketball not by being the tallest or strongest, but by m…
Orange’s Women’s Soccer Ad: B2B Marketing Lessons on Content That Makes You Think Twice with Chief Executive Officer at Standard AI, Angie Westbrock
It’s not easy to make people rethink their assumptions. If you want to shift perception, you need to challenge expectations, gently, cleverly, and sometimes with a perfectly executed deepfake.
That’s …
The Last of Us: B2B Marketing Lessons on Putting the Story Before the Product with Chief Marketing Officer at VelocityEHS, Ashley Emery
Copy and paste content doesn’t build a connection. If you want your brand to resonate, you need to go deeper, more human, more emotional, more real.
That’s executed perfectly by The Last of Us, a post…
2001: A Space Odyssey: B2B Marketing Lessons on Turning Vision into Reality with CMO at Quad, Josh Golden
When it comes to marketing, the boldest ideas often come from imagining a future no one else can see, then making it real.
That’s exactly what Stanley Kubrick achieved with 2001: A Space Odyssey, a fi…
Moneyball: B2B Marketing Lessons on Turning Metrics into Wins with CMO at Linedata, Scott Greenwald
When small-market teams face off against deep-pocketed competitors, winning means rewriting the rules of the game.
That’s exactly what happened in Moneyball, where the Oakland A’s turned to unconvent…
Armchair Expert: B2B Marketing Lessons on Co-Creating with Your Community with Chief Marketing Officer at Katalon, Derek Weeks
In a world full of polished content, authenticity is what truly cuts through.
That’s the secret behind Armchair Expert, the wildly popular podcast from Dax Shepard that mixes candid conversation with …
Progressive’s Dr. Rick Capmaign: B2B Marketing Lessons on the Serious Business of Being Funny with Chief Marketing Officer at Attentive, Keri McGhee
Turning into your parents might be your worst fear, or your biggest marketing opportunity.
That’s the brilliance of Progressive’s Dr. Rick campaign. It’s hilarious, deeply relatable, and sneakily stra…
Shell Game: B2B Marketing Lessons on Playing with Perception with Chief Marketing Officer at MasterControl, Kelly Starman
When AI feels like old news, the most remarkable storytellers don’t just talk about it, they show you something you’ve never seen before.
That’s exactly what happens in Shell Game, the mind-bending po…
Wicked: B2B Marketing Lessons on Reframing the Narrative with Chief Marketing Officer at Flywire, Allison MacLeod
When your audience thinks they already know your story, the boldest brands flip the script and earn their attention in the process.
That’s exactly what happens in Wicked, the smash-hit film adaptatio…
Ogilvy on Advertising: B2B Marketing Lessons on Writing for Humans with Chief Marketing Officer at CallMiner, Eric Williamson
When timeless advertising principles meet today’s AI-saturated landscape, something surprising happens: the old rules still work.
Especially when we’re talking about the father of advertising himself,…
Silo: B2B Marketing Lessons on Leading with Curiosity with Chief Strategy & Partnerships Officer at Totango, Karen Budell
When playbooks go stale and everyone’s chasing the next big AI breakthrough, the standout B2B brands are doing something else entirely. They’re building immersive worlds and inviting their audience i…
Spidey and His Amazing Friends: B2B Marketing Lessons on Alignment as the Real Superpower with CMO at Bugcrowd, Emily Ferdinando
When everyone's racing to launch big strategies, success takes more than smart tactics. It takes alignment, discipline, and deep cross-functional trust.
That’s how the heroes in Spidey and His Amazing…
Star Wars: B2B Marketing Lessons on Winning as One with CMO at Infinidat, Eric Herzog
When you're outgunned, under-resourced, and facing giants, success takes more than speed. It takes teamwork, message discipline, and relentless coordination.
That’s how the Rebel Alliance defeats the …
“Assume That I Can” Campaign: B2B Marketing Lessons on Breaking Belief Barriers with VP of Corporate Communications & Content Marketing at AudioEye, Mike Barton
Great marketing doesn’t start with a message; it starts with a mindset shift. If you want to make people feel something, you need more than a clever campaign. You need a story that invites them in an…
Jim Henson Idea Man: B2B Marketing Lessons on Leading with Entertainment with Chief Marketing Officer at Resilio, Adam Kranitz
Marketing isn’t just about pushing a product anymore. If you want to resonate, you need to think creatively, act authentically, and know when to take the spotlight off the brand and onto the people b…
Currys’ Gen Z Ads: B2B Marketing Lessons on Going Viral Without a Big Budget with Director of Brand at Printful & Printify, David Hooker
Some of the best campaigns don’t come from massive budgets or high-gloss production. They come from leaning into what feels real. Currys’ Gen Z ads are a perfect example: low-fi, deadpan, and unexpec…
Celebrating 150 Episodes: B2B Marketing Lessons on the Making of Remarkable
What does it take to make a B2B show that lasts 150 episodes—and gets better with age?
In this special milestone episode, co-hosts Ian Faison, CEO of Caspian Studios, and Meredith Gooderham, Head of P…
F1 Sponsorships: B2B Marketing Lessons on Going All In with Action Sports Marketing Consultant, Ondar Tarlow
Sponsorships aren't just about slapping your logo on something anymore. If you want to make an impact, you need to think bigger, bolder—and know when to step into the driver’s seat.
That’s the appeal …
Buena Vista Social Club: B2B Marketing Lessons on the Importance of Live Experiences with Chief Marketing Officer at Blackbird.AI, Dan Lowden
Some performances fade. Others stay with you for decades.
Buena Vista Social Club is one of them. It isn’t just a musical—it’s a masterclass in resonance, memory, and experience.
In this episode, we’re…