Remarkable Content with Ian Faison

A fly fisherman goes to part of the river where the trout are feeding, uses a fly that mimics the insect hatching at that time, and times their cast to land just-so.

A marketer goes where their target…

Over 85 million people play Pokemon Go every month.* 

They’re out there, wandering the real world, finding, catching and battling with their cute little virtual creatures. 

But the experience is real a…

Not all remakes are created equal. 

The Dune of 2021 is not the Dune of 1984. Maybe we should say not all “retellings” are created equal. 

Because both movies are based on the 1965 book. But film criti…

Everyone loves getting the insider view.

It’s like getting let in on a secret. There’s an exclusivity to it that’s all too appealing. 

So why not lure your audience in with the chance to be a fly on th…

Every person on your team has strengths and…non-strengths. 

So position them to make the most out of their top skills.

It’s like how in soccer, you position your top goal-scorer as a forward, not runni…

Marketing is a serious business. Even when it’s silly.

See, you still want your silly, funny content to be well planned, well-executed, and well distributed. 

In this episode, we’re talking about how t…

How are you celebrating your hero product? Better yet, how are you activating your audience to celebrate your hero product?

7-Eleven has a lot to teach us about that with their Bring Your Own Cup Day.…

The role of the marketer is changing. 

Scott Galloway, aka Prof G, says that to be successful today, marketers have to act as “coaches, advisors and strategists” to their company.

That’s what we’re tal…

The marketing terrain is rough out there. In many ways, traversing the roots, rocks and mud of extreme trail running is like navigating the shifting marketing landscape.

Both demand endurance, adaptab…

A three-tier showstopper cake may have beautiful pipework and neatly done icing, but if it’s overbaked and dry on the inside, it’s not a good cake.

The same is true for marketing. If it has no message…

Making big marketing investments is a huge deal. But lucky for you, we’re here to help.

We’re bringing you five keys to deliver on a big investment.

And we’re taking those lessons from the Olympics wit…

“A rare thing.” That’s what co-creator Steve Levitan called “the incredible alchemy of elements coming together” that was Modern Family.

He and Christopher Lloyd, who he’d worked with on Frasier, want…

What do a marketer and a racecar driver have in common? You’re about to find out. 

One thing we can say is that going as fast as you can leads to burnout. That’s one of the things we’re talking about …

There’s an athlete right now that uses, knows and loves your product. 

So why aren’t you partnering with them to promote your brand? 

The global sports sponsorship market is expected to grow to almost …

Morrissey, Taking Back Sunday, Alkaline Trio, Streetlight Manifesto…

For dedicated fans, these are bands that bring back memories of checkered Vans shoes, studded belts, and paper wrist bands from eac…

Hooking your audience is one thing, but keeping them emotionally invested in your content is another. 

So for this episode of Remarkable, we’re taking marketing lessons on doing just that from the Iri…

“Each man carried, along with a sea chest, his own burdensome story.” - Excerpt from The Wager, by David Grann

This is true not only for the men that sailed on the HMS Wager, but your audience and cus…

Doctor Who has been around for over 60 years and attracted over 12 million viewers.

In our book, that makes it ripe with marketing lessons. 

Because wouldn’t you also want your brand to be around for o…

What if you created a campaign so good, so coveted, that users looked forward to it every year? 

And what’s more, non-users convert just to be a part of it.

We’re referring to the viral marketing campa…

John Cena says that in the early days of his career, he struggled to break through as a WWE superstar.

Cena says that’s because “people didn’t know who I was. They couldn’t connect to John Cena coming…