Remarkable Content with Ian Faison

Ask yourself: “What is the magic of my brand?” 

Every brand has it. It’s the special offering your company has that no other one does.

That’s where you focus the message of your content. And it’s one o…

Before comedians ever get a Netflix special, they have to run the gauntlet. 

Night after night, they’re putting themselves out there in front of judgmental crowds and trying to win them over.

Sometimes…

Marketing is like comedy. It has to be bold, memorable and perfectly timed to hit home. 

Great marketing knows how to turn heads, make an impression, and leave the audience wanting more, just like Mid…

What do marketers and competitive bakers have in common? Quite a lot, actually.

Both work amid time constraints, follow recipes for success, and have to express creativity under pressure.  

And there’s…

What do you need to do to make your brand famous? 

You know how you could say “Seth Rogen” and people could easily recall that he’s an actor, they know he’s funny and associate him with Freaks and Gee…

How much of the realities of your business do you want your audience to see? The truth is, there are benefits to baring it all.

Especially when you’re a startup, showing your trials and tribulations e…

We content marketers all want to put out high quality content all the time. But you might get writer’s block or just feel stuck sometimes. 

And one of the best ways to get unstuck, to feel inspired an…

The Kardashians are masters of marketing. It’s the way they live. From their TV show to their individual brands like 818 Tequila, Good American and Skims, the Kardashians and Jenners are marketing th…

You may not think of people at work as your community, but they are. 

And when you build strong relationships with your community, you get more done. It’s more creative. It’s more resourceful. The res…

If you know Quentin Tarantino’s movies, it’s probably not a huge surprise that he’s a fan of Spaghetti Westerns. 

Tarantino’s 2012 movie, Django Unchained, references Sergio Corbucci’s 1966 Spaghetti …

What is the one thing that only your brand can bring to the table? Tapping into that thing is key to better messaging, better positioning, and better engagement.

And here to help us sift out that mark…

You may know Sex and the City as a massive hit and content machine - and the reason everyone was drinking cosmopolitans. 

But you may not know that it started as an actual newspaper column.

So let’s ta…

It’s tempting to add some sauce to your content to give it flavor. But if the meat isn’t there, what’s the point? 

You have to make sure there’s substance to your work before adding style. That’s one …

B2B content is often impersonal. It may be clean and polished and dialed in, much like an F1 race car. But as pretty as it is, it may blend into all the rest. 

But if you let your audience under the h…

Have you ever predicted your next campaign’s success with uncanny accuracy? You will. 

That’s because we’re bringing you marketing lessons this week from AT&T’s “You Will” campaign with the help of ou…

B2B marketers take themselves so seriously. A little self-deprecating humor wouldn’t go amiss. 

It makes your brand more relatable, your content more shareable, and builds trust by acknowledging your …

There’s no shame in taking one good idea and reusing it. In continuing to improve and tweak it to get more juice for the squeeze. Especially when you’re struggling to come up with something new.

That’…

The fastest growing entertainment industry is not music and it’s not film. It’s video games. And they’re doing a lot of things right when it comes to marketing.

Ever since arcades opened in the 1970s …

In the early 2000s, showrunners Carter Bays and Craig Thomas were pitching ideas for sitcoms to CBS. And on only their second pitch, they struck gold. Why?

Bays said, “It’s like the whole idea of ‘Wri…

Vanderpump Rules is proof that a spinoff can not only be hugely successful, but be its own Sexy Unique Content. Not only did the show capitalize on the success of Real Housewives of Beverly Hills, bu…