Remarkable Content with Ian Faison

Your audience doesn’t have time to read a novel. Say more with less. 

You want the text in your campaign to impact viewers, so that it stays with them. So that they think about it later. So that they’…

If your marketing team keeps talking in circles about what to do next with your B2B marketing initiatives, then we have an idea for you. Stop talking in circles and start telling stories in circles. …

Do you think of your customers as simple consumers of your brand? If so, you’re missing out on the opportunity to turn them into diehard brand ambassadors. 

The key to inspiring impassioned brand loya…

[Cue Latin jazz music] It is the content that sells itself. It ranks #1 – no matter what you Google. It is the most interesting B2B marketing content in the world. And it’s yours.

Or at least it could…

If you want to make a big impact in a 15-second ad, there’s one trick of the trade that instantly gets an emotional response: place your ad in a relatable setting.  

It could be the DMV, an airport, o…

In the B2B world, we think about growing our customer base. But one thing B2B marketers often overlook is how to transform your customer base into a community. 

You may be wondering, isn’t a customer …

The word “ensemble” might make you think of a group of performers all working in tandem. But what happens when we apply it to B2B marketing? 

In 2001, an ensemble of all-star actors outdid any other c…

What is puffery? How can you use it in your B2B content?

In the mid-2000s there was a King of Puffery. 

He soared into our lives as the SHAM-WOW guy. 

But his tour-de-force was the SLAP-CHOP. 

His name w…

B2B marketers are always looking for inspiration and ideas. On Remarkable, the Caspian Studios team is bringing you B2B content ideas from Hollywood, B2C and beyond. In each episode we will explore e…