Remarkable Content with Ian Faison

B2B content feeling a little limp and lifeless? We have the answer. The one thing that will give it life, improve brand recall, and make it universally appealing: Put it to music. 

A Harvard study fou…

Does it feel like you’re flailing for ideas ​​every time you’re starting a new campaign? 

It’s good to have a place to start every time. To have a framework for your story that gives you loose benchma…

It’s time to take a risk with your B2B content marketing. 

To create a top of funnel piece of content that’s truly unique. Because it’s easy to resort to the “safe” conventional strategies and industr…

Your employees have untapped star potential. Think about it.

We all love a little drama, some hot gossip, some spilt tea. And it happens in the office just as much as it happens in a high-end restaura…

Can you sum up your marketing message in three words? (And would customers “get” it?)

Like, can you write it in plain language—just a few words that would make sense to your audience? Because if you -…

We’re willing to bet that you’re working on a new B2B campaign and require some new inspiration.

Because all B2B tech ads look and sound the same. They just melt into one shapeless, forgettable jumble…

Marketing is generally a one-way conversation. You tell your audience what to buy, period, end of story. But what if we could change that dynamic and actually give our audience some control over our …

Imagine your marketing team working on a project with clear guidelines. They know what their end goal is. Everyone’s executing their role, communicating seamlessly, and meeting deadlines. The result?…

If you feel like you’re struggling to differentiate your company from a sea saturated with similar brands, this is the episode for you. 

You want to market your brand to make it pop, yet it can feel o…

We don’t have to convince you, a B2B marketer, that S.A.D. (Sales Are Dope). You live, breathe, and dream in analytics, KPI’s, and conversion rates. You count impressions in your dreams instead of sh…

You - yes you - as a B2B marketer are trained to be PERFECT. You’re a well-oiled machine hell bent on accuracy, precision, and aesthetics. 

Chances are you might not like what we have to say in this e…

B2B ads can feel pretty soulless. But if you’re pulling your hair out and  struggling to connect emotionally with your audience, never fear. 

We have the key to build a deep emotional connection with …

Your marketing budget is limited. It might even be bare bones.  And, believe it or not, that could be a really good thing for you.

Here’s the thing about limitations: they inspire creativity. Limited …

Marketing is already pretty difficult. But when you can’t get buy-in from your boss, it becomes near-impossible. 

So what happens when you have a bad boss who doesn’t understand what you’re doing? Wel…

Humanizing your brand is one of the most difficult challenges in marketing.

But there’s a proven solution to getting people to associate your business with more than just its logo: a spokesperson.

A sp…

What do the best marketers and coaches have in common? It’s not an emphasis on wins and losses.

They’re good listeners.

If you want to make an impact on your audience, you’ve got to get to know them an…

It’s easy to think of the people in your ad as characters that exist in those 15 seconds alone. But you can create a stronger bond with your brand by focusing on what those characters are like outsid…

Marketers are always focused on what’s next. We’re constantly planning the next campaign, predicting trends, and conducting research. Always onward! 

But there’s a critical piece of content from the p…

So many marketers use dialogue as a crutch. They spell out what their product is, how their audience could benefit from it, and wrap things up with a run-of-the-mill CTA.

But you don’t need dialogue t…