Remarkable Content with Ian Faison
Marketing lessons from Hollywood, B2C, B2B and beyond!
“A smart, goofy show that blends marketing, Hollywood, advertising and pop-culture. A must-listen for any marketer looking for fresh ideas.”
- Oprah and Tom Hanks, simultaneously
Hosted by Ian Faison and Meredith Gooderham and produced by Jess Avellino. Sound design by Scott Goodrich. Created by the team at Caspian Studios.
- Update frequency
- every 5 days
- Average duration
- 45 minutes
- Episodes
- 169
- Years Active
- 2022 - 2025
Ordinary People: B2B Marketing Lessons on Leaving a Mark with Chief Marketing Officer at Voices, Ruth Zive
Some stories don’t need to be loud to leave a mark. Ordinary People is one of those films—a quiet, deeply human story that lingers long after the credits roll. It’s not flashy, but it’s unforgettable…
TikTok Creators: B2B Marketing Lessons on Creating Content with Personality with Award-Winning Marketing Leader Rhonda Hughes
Polish doesn’t build trust—personality does. And no one understands that better than TikTok creators, who turn raw ideas into magnetic, shareable content every day.
In this episode, we’re pulling mark…
Silicon Valley: B2B Marketing Lessons on Humanizing Tech with 4-Time CMO Manish Gupta
What can a satirical HBO series teach you about building a scalable, high-impact B2B marketing engine? A lot—if you ask Manish Gupta.
In this episode, 4-Time CMO Manish Gupta joins Caspian CEO Ian Fai…
Alix Earle: B2B Marketing Lessons on Bringing Joy Back to Content with Director of Content Marketing at A-LIGN, Elizabeth Strickert
Going viral might get you noticed. But consistency is what makes you unforgettable. And no one proves that better than Alix Earle, a TikTok star who turned daily “Get Ready With Me” videos into a per…
Animal: B2B Marketing Lessons on Thinking Like a Movie Marketer with Producer at H20 Studios, Kevin Carter
Scared marketing doesn’t stand out. Bold stories do. And no one knows that better than the team behind Animal, a new documentary that challenges everything you think you know about meat, health, and …
Knight Rider: B2B Marketing Lessons on Owning Your Marketing with Sr. Director of Content Strategy at Equifax, Ashley Sasnett
Cool features don’t make a story. Emotional stakes do. And no one knew that better than Knight Rider, a show where a talking car and a lone hero made 80s TV unforgettable.
In this episode, we’re pulli…
Predictably Irrational: B2B Marketing Lessons on Rethinking Rational Thinking with SVP of Marketing at Flexera, Leslie Alore
Rational thinking might drive economics, but emotional behavior drives decisions. And no one understands that better than Dan Ariely, author of Predictably Irrational, a book that’s reshaped our assu…
Adolescence: B2B Marketing Lessons on Stretching Beyond Your Comfort Zone with CMO at Vimeo, Charlie Ungashick
Adolescence isn’t your typical TV drama. It’s raw, immersive, and filmed in a single unbroken shot, forcing you to stay with every moment, no matter how uncomfortable.
In this episode, we’re pulling l…
Ryan Holiday and The Daily Stoic: B2B Marketing Lessons on Making Content That Matters with VP, Head of Marketing at FourKites, Amanda Dyson
Since 2014, Ryan Holiday’s The Daily Stoic newsletter has landed in inboxes every single morning, offering ancient wisdom in bite-size, highly clickable form.
It’s also a masterclass in content market…
The New Look: B2B Marketing Lessons on Evolving Your Brand Through Reinvention with Customer Advocacy & Executive Programs Lead at dbt Labs, Hrishi Kulkarni
Reinvention beats repetition every time. In a crowded market, it’s reimagination that sets you apart.
That’s the real lesson behind The New Look, a drama that follows Christian Dior as he rebuilds a w…
Hades: B2B Marketing Lessons on Making Brave Creative Moves with Director, Content Marketing & Integrated Campaign Strategy at Sumo Logic, Zoe Hawkins
Escaping the underworld may not sound like a marketing strategy until you look at how Hades turned it into a blueprint for success.
Developed by indie studio Supergiant Games, Hades isn’t just a video…
Record Store Day: B2B Marketing Lessons on Leaning into Analog in a Digital World with Sr. Director, Content Marketing at Upwork, Robert McCauley
Reviving vinyl in the digital age sounded impossible until the creation of Record Store Day changed everything.
Launched with Metallica at a San Francisco record shop in 2008, it became a global celeb…
Levi's Odyssey Ad: B2B Marketing Lessons on Building Brands That Break Walls with Head of US Marketing at Freepik, Paula Vivas
A man crashes through walls. A woman joins him. Together, they run straight into the sky. No dialogue. Just music, motion, and a pair of Levi’s jeans.
This is Odyssey, the Levi’s ad that changed how w…
Settlers of Catan: B2B Marketing Lessons on Thinking Beyond Your Next Move with Chief Marketing Officer at Dialpad, Jen Grant
Marketing isn’t just about tactics, it’s about strategy. And most times, the smartest move is playing the long game.
That’s the strategy behind Settlers of Catan, a board game built on resource tradin…
90s Indie Rock: B2B Marketing Lessons on Cutting Through the Noise with Chief Marketing Officer at DataArt, Scott Rayburn
Polished is out. Grit is in. If you want your brand to cut through the noise, it might be time to take a cue from the underground music scene.
In this episode, we’re taking lessons from 90s indie rock…
Martha: B2B Marketing Lessons on Owning Your Narrative with CMO at CHEQ, Amy Holtzman
At 83 years old, Martha Stewart is still as relevant as ever, and she just released a new documentary to prove it. Martha takes us through the highs, lows, and reinventions of her iconic career.
In th…
Taskmaster: B2B Marketing Lessons on Embracing the Unexpected with Head of Brand at Descript, Vanessa Hope Schneider
Playing it safe doesn’t cut it anymore. If you want to grab eyeballs, you need to be bold, unexpected, maybe even a little chaotic.
That’s the magic of Taskmaster, a competition show where thinking si…
Simon Sinek: B2B Marketing Lessons on Starting with Why with VP of Marketing at Abridge, Guru Sundar
Simon Sinek says that a lot of organizations can talk about what they do and how they do it. But he says, “Very few organizations know why they do what they do.”
And it’s the ‘why’ that is the most i…
Intangible.ai: B2B Marketing Lessons on Making AI Your Workhorse to Make Rich, Interactive 3D Content with Co-Founders Charles Migos & Bharat Vasan
AI is changing so much about how we create content.
So we thought we’d bring in the founders of a brand new tool for making rich, interactive 3D content using AI.
We’re talking with Co-Founders Charle…
Desert Oracle: B2B Marketing Lessons from Ken Layne’s Love of Lo-Fi Media with Chief Evangelist at Contentful, Nicole France
You would never send a postcard instead of an email, create a zine instead of a white paper, or take polaroids instead of digital headshots.
But that’s why you, the digital marketer, should do it.
The…