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Podcast Theory - Podcast

Podcast Theory

Welcome to Podcast Theory! This show is dedicated to diving deep into the art, business, and psychology of podcasting for business - providing a well-rounded resource for leaders, professionals, and entrepreneurs looking to add podcasting to their initiatives or elevate an existing show.

Since this podcast's launch in 2020, it's undergone a couple of changes:

- Seasons 1 and 2 were known as Pod Theory
- Season 3 was dedicated to solo podcasting and aptly named Solo Podcasting Simplified 

These episodes live on in the archives while new seasons of Podcast Theory are produced in two formats:

1. Seasons featuring host Jason Cercone and a Featured Co-Host
2. Livestreams airing on YouTube, LinkedIn, and Facebook every Tuesday & Thursday at 12:00pm EST, then released as podcasts on the same day. These livestream episodes are filed under Season 4. 

We look forward to bringing innovative, cutting-edge podcasting tips, strategy, and commentary your way. Subscribe and follow the show so you're the first to know when new episodes go live! 

Marketing How To Business Entrepreneurship Education
Update frequency
every 2 days
Average duration
13 minutes
Episodes
200
Years Active
2020 - 2024
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Two Changes Coming to Pod Theory...

Two Changes Coming to Pod Theory...

FYI: A couple small changes coming to Pod Theory:

Full episodes of the show (15 minutes or less as normal, long format on interview episodes every 30th installment) will release Monday, Tuesday, and T…

00:04:32  |   Sun 28 Feb 2021
New Episodes of Pod Theory Return Monday, March 1st!

New Episodes of Pod Theory Return Monday, March 1st!

Taking a brief hiatus to put my attention on two big projects for the next two weeks. But don't venture too far away - Pod Theory will be back with new episodes starting Monday, March 1st!

In the mean…

00:02:58  |   Mon 15 Feb 2021
How to Use Your Podcast to Create Brand Advocates

How to Use Your Podcast to Create Brand Advocates

BRAND ADVOCATE: Someone who goes over and above for a company. They proactively tell the world about your brand with every conceivable platform at their disposal - email, text, word of mouth, social …

00:09:10  |   Fri 12 Feb 2021
5 Secrets For Creating More Captivating Podcast Titles

5 Secrets For Creating More Captivating Podcast Titles

In a world dominated by grabby headlines, it's important to present something that will grab a reader's attention and draw them into the content of the article that headline leads.

A podcast title wo…

00:13:58  |   Thu 11 Feb 2021
What Will Podcasting Look Like a Year From Now?

What Will Podcasting Look Like a Year From Now?

2020 brought some big changes to the podcast space and many of those changes have spilled into 2021. A lot of what we've seen develop has been great for the podcast platform as a whole, with plenty m…

00:08:32  |   Wed 10 Feb 2021
4 Ways to Make (and Keep) Your Podcast Engaging

4 Ways to Make (and Keep) Your Podcast Engaging

In order for any podcast to get over with its audience, there has to be certain levels of quality, consistency, and engagement in play. If there is a disconnect between show and listener and/or host(…

00:09:10  |   Tue 09 Feb 2021
How to Deal with the Podcast Haters and Critics

How to Deal with the Podcast Haters and Critics

It's inevitable - as a podcaster/content creator, you're going to upset some people. It's the nature of the beast. There is simply no way to please 100% of your listening audience 100% of the time. U…

00:10:24  |   Mon 08 Feb 2021
How to Eliminate Burnout From Your Podcasting Efforts

How to Eliminate Burnout From Your Podcasting Efforts

Burnout is an ailment that impacts thousands of people and can cause severe mental and physical damage if not dealt with accordingly. According to helpguide.org: Burnout is a state of emotional, phys…

00:35:58  |   Fri 05 Feb 2021
Will Podcast Ads Ever Be As Big As Super Bowl Ads?

Will Podcast Ads Ever Be As Big As Super Bowl Ads?

As this episode of Pod Theory goes live, we are just a few days away from Super Bowl 55 featuring the Tampa Bay Bucs versus the Kansas City Chiefs. It should be a great game and, like always, the spe…

00:12:02  |   Thu 04 Feb 2021
How Important is Hydration As a Podcaster?

How Important is Hydration As a Podcaster?

It may not be something you think about, but proper hydration can lead to a more successful podcast. Keeping yourself well-hydrated throughout the day, every day, will lead to a much healthier voice.…

00:07:42  |   Wed 03 Feb 2021
6 Valuable Habits That Will Make You a Better Podcaster

6 Valuable Habits That Will Make You a Better Podcaster

On a daily basis, you should be focusing on developing good habits that improve your life. Whether it be habits that help you on a personal level or a professional level, committing to daily action w…

00:10:16  |   Tue 02 Feb 2021
5 Ways to Generate Leads From Your Podcast

5 Ways to Generate Leads From Your Podcast

A brand podcast has a ton of built-in value. Within your industry, you have the ability to connect with your audience on a medium that's gaining new listeners by the day. You also have the ability to…

00:08:41  |   Mon 01 Feb 2021
Don't Expect Results Without Putting In the Work

Don't Expect Results Without Putting In the Work

The Internet has a funny way of making us believe that goals can be reached without putting in the hard work it takes to accomplish them. Well...maybe you need to hear this and maybe you don't, but I…

00:09:14  |   Fri 29 Jan 2021
3 Ways to Get Noticed As a Podcaster

3 Ways to Get Noticed As a Podcaster

Becoming a great podcaster doesn't happen overnight. You have to commit, you have to work hard, and you have to realize what you're working towards. If you are looking to stand out and get noticed, i…

00:10:32  |   Thu 28 Jan 2021
The Best Podcasters Are...

The Best Podcasters Are...

The best podcasters in the game possess certain qualities that help them continue to master their craft and up their podcasting game. And if you want your show and your brand to be seen in a similar …

00:07:31  |   Wed 27 Jan 2021
How to Interview a Celebrity or VIP

How to Interview a Celebrity or VIP

Landing a VIP, celebrity, musician, athlete, or any person who is considered a big deal in your niche is a pretty big accomplishment. Clearly, this person saw some value in what you're doing and is w…

00:07:22  |   Tue 26 Jan 2021
How to Stay Focused On Podcast Preparation

How to Stay Focused On Podcast Preparation

Time management is one of the most important elements in your life and, if you're like most people, you have a hard time maximizing the minutes in your day. It's understandable. We live in a world fi…

00:07:44  |   Mon 25 Jan 2021
Can Shorter, More Frequent Podcasts Bring You Better Results?

Can Shorter, More Frequent Podcasts Bring You Better Results?

When you're laying out the initial plans for your podcast, one of the big components you need to decide on is the format and approximate length of your episodes. You don't want to be all over the map…

00:08:18  |   Fri 22 Jan 2021
How to Repurpose Other Recorded Content For Your Podcast

How to Repurpose Other Recorded Content For Your Podcast

Repurposing podcast content is a great way to work smarter, not harder. You can use audio clips from your podcast to share across the web. You can make video of your podcast recordings and use those …

00:06:24  |   Thu 21 Jan 2021
5 Ways to Get Reviews For Your Podcast

5 Ways to Get Reviews For Your Podcast

Reviews help you gain credibility for your podcast. The positive ones reinforce that you are an authority on your subject matter and give new listeners some insight on what they'll gain by listening …

00:07:11  |   Wed 20 Jan 2021
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