Podcast Theory

You may be wondering if a podcast is the right content medium to choose for spreading your brand message. In most cases, it is. The key is determining the right way to build and cultivate your conten…

We live in a world where reviews are everywhere. Seemingly every platform we use has some sort of review component built into it. And while reviews can provide an up close and personal look at a user…

If you are starting a personal brand podcast, it's obvious who will host your show: You.

However, if you are part of an organization that has multiple people who could fill that seat, it's important t…

No matter how long your podcast has been live or big your audience has become, setting your show up to generate revenue is never a bad thing.

If you are looking for a way to earn some money via your …

There are several services you can choose to host your podcast, but my recommendations go to Buzzsprout. I've been using them since I started podcasting in 2015 and everything from their interface to…

Your podcast going live is a big deal! You need to celebrate that by going crazy with content releases when your show makes its world premiere.

Instead of just releasing one episode to lift the curtai…

Having a bank of episodes you can pull from when you need to release a new show is one of the best resources you can have. As I've mentioned on Pod Theory before, many podcasts fail because publisher…

Getting the right equipment for your podcast does not have to break the bank. In fact, there are several options at your disposal that are quite affordable and will allow you to produce studio-qualit…

You could probably rattle off a dozen things without blinking that you think you need to make your podcast succeed and, chances are, you'll be correct. BUT...I guarantee you're forgetting the one thi…

Unless you're starting your podcast with an audience you've built through social media, an email list, blog, and/or another medium, your episodes will likely fall on deaf ears as you get things start…

You could have a beer podcast, a marketing podcast, a financial podcast, a wrestling podcast, a sports podcast....doesn't matter. There is one cardinal rule by which all podcasters must adhere to les…

If you're like me, you can talk about things you love for hours and hours and never get sick of the sound of your own voice. For me, golf, hockey, fantasy football, beer, marketing, brand development…

In the early 2000s, EVERYONE had a blog. It took the Internet by storm. And, like most web-based platforms, brands and businesses found a way to leverage blogs as a means of communicating with their …

There are many, many podcasts out there right now that never made it to first base. They may be sitting there with one published episode...or, possibly NO published episodes. Some podcasts come out s…

Over a million active podcasts and counting for you to enjoy. More than 30 million podcast episodes right at your fingertips. Content can be found in over 100 languages. Over half the population of t…

If this is your first dive into the world of podcasting and you don't have any experience on the mic, it can feel a little intimidating when you're just getting started.

But, just like anything else,…

Podcasting is on absolute fire right now. There's no better time for your brand to start an engaging podcast that enhances your brand visibility, establishes your authority in your niche, and provide…

Are you truly ready to jump in the deep end of the pool and launch a podcast that will help stimulate the growth of your brand?

The answer should be yes. BUT, if you want your podcast to succeed and n…

What is Pod Theory? The answer is one click away.

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's B…

Welcome to Pod Theory! Today is where we hand out the syllabus and get you ready for what lays ahead with a brief introduction to the podcast.

The first five episodes of Pod Theory will go live on Mon…