Podcast Theory

Mindset is everything. It literally makes or breaks anything you do. A positive mindset and a belief that what you're about to embark upon will result in a great outcome will do just that. Likewise, …

When considering the content structure for your podcast, two big categories typically come into play:

1) Evergreen content, which is content that will hold value long after you publish it
2) Current c…

Music is a major part of life. It inspires, it energizes, it consoles, it entertains.

Music adds character to your podcast and helps makes your production even more fun to listen to. How powerful wou…

Promoting your podcast is something you'll be doing for the life of your show. Even if you grow an audience of hundreds of thousands, or even millions, of people downloading each episode you produce,…

Podcasting is a very worthwhile endeavor. With so many ears now affixed on this medium, spreading your brand message to a wide fan base has become an integral part of content strategies for organizat…

Launching a podcast for your brand puts you in a great position to establish authority, provide solutions to your listener's problems, and communicate with your audience in a fun, innovative way. Plu…

As podcasting's popularity and usefulness continues to escalate, more brands are pivoting to this platform as their primary content strategy and putting it ahead of other time-tested initiatives. In …

In today's on-demand world, there are countless mediums pulling at our attention spans. Podcasts, videos, television, social media platforms, radio (both terrestrial and satellite)...there's so much …

There's no denying how far podcasting has come. With over a million active episodes and counting and new listeners tuning in to podcasts each and every day, our medium has limitless potential. As doe…

On the surface, solo podcasting can seem a bit intimidating. Yes, it’s just you and your microphone building your episode, but there are a couple dynamics that come into play that can throw you off.

B…

A value proposition is one of the most important elements in your brand message. It tells prospects why they should do business with you rather than your competitors and makes the benefits of your pr…

An elevator pitch is a brief description of a product, a company, or an idea that fully encompasses the point you want to convey with a succinct delivery. The concept is that whoever you’re deliverin…

Podcasts have many layers and multiple steps to make them come together. The beauty of all the legwork is this: once your podcast is complete, you have a living, breathing piece of content that can b…

What's the first thing someone sees when they search for podcasts? Cover art!

Cover art is your podcast's first impression and can go a long way towards reeling in a new listener. If your cover art i…

The environment you choose to record your podcast can literally make or break your show. The last thing you want to do is produce a show with poor audio quality. This is a sure-fire way to lose liste…

With the popularity of podcasting continuing to surge, you'd think more brands would see this content platform as THE medium to jump on. And while some brands have indeed made this move, others are s…

When it comes to show notes, you will find a variety of approaches from one podcaster to the next. Technically, there is no right or wrong answer to how you choose to use this important space (unless…

Getting off schedule in your podcast production is the last place you want to be. It's the first sign of things going off the rails and it won't be long before new episode releases get delayed. Befor…

New content ideas are the lifeblood of your podcast. Without fresh ideas to expand upon for upcoming shows, the results of your podcast will suffer and your publication consistency will take a drasti…

When your latest podcast becomes available, your job is to spread the word and get as many people listening and sharing your content. Even if you have thousands of subscribers who receive a notificat…