Podcast Theory

Spam sucks. It sucks when you get it and it sucks worse when you're supplying it to your community and you don't even know it.

If you are constantly in a habit of selling yourself, your brand, and/or…

Podfading - when your podcast disappears without warning. It can happen for a variety of reasons, such as not building a solid content plan and sticking to it, major life events taking place, losing …

With the incredible growth podcasting saw in 2020, it's hard to envision 2021 delivering an encore performance.

Or is it?

A lot may have happened last year, but podcasting in 2021 has confidently said…

With 2021 underway, we are already seeing a number of things unfolding that are sure to impact the landscape of the podcasting space. Amazon purchasing Wondery, a reported 1.7 million active podcasts…

The turn of the calendar to a new year always brings about those exciting feelings of reflection, change, and action. Everyone gets all geared up to achieve their New Years Resolutions and, like cloc…

2020 was an unprecedented year. 2020 was a dumpster fire. 2020 was so unpredictable. 2020 brought us a 'new normal.' And so on. And so on.

We've heard all the cliches and, yes, I probably dropped a co…

Losing all of your content is not something you believe will happen to you. Until it does. And when it does, believe me...it sucks!

I just recently experienced this as my website and email unexpectedl…

On this installment of Pod Theory, I will briefly tell you how I lost my website last week and will be using this week to rebuild it as much as I can. 

I will be back starting Monday, January 4th, 202…

If you've listened to any other episodes of Pod Theory, you know consistency is one of most talked about subjects on this show. Without it, nothing good will come from your efforts. If your audio qua…

Have you ever come across a company that offers so many solutions, it's nearly impossible to determine what they actually specialize in? This is a common trap (one that I've fallen into before) and, …

One of the reasons people start podcasts is because they think it's some kind of fast money grab. If that's the case, damn, am I doing it wrong.

The truth is, it's not a fast money grab. In fact, podc…

Creating a high-quality final product is imperative to the success of your podcast. Poor audio quality, inconsistent content, background noise, and many other factors can easily derail your show and …

What is the right number of co-hosts to have on your podcast? There really isn't a right or wrong answer to this question. It boils down to how you choose to deliver your content and how many persona…

What is an Optimal Podcast Listener Profile? It's a way of determining the exact person you want listening to your podcast by drilling down to characteristics that allow you to connect and engage in …

If your podcast doesn't have a Call To Action, you're missing a HUGE opportunity to connect with your audience on a deeper level. Podcast listeners are some of the most loyal and engaged people on ea…

It can be very easy to get wrapped up in the number of downloads your podcast receives. It's much like waiting anxiously for the number of likes your latest Facebook post gets or the number of retwee…

One of the greatest things the Internet has given us and continues to give us is connection to options. No matter what you're looking for, whether it be a product, service, brand or company, podcast,…

Resources for helping you with any and all aspects of your podcasting plight are easy to find. At your fingertips, you have books, videos, webinars, blogs, and, of course, podcasts - all geared towar…

The coronavirus pandemic has rendered one of the most significant impacts on society in the last century. The results of this impact have seen businesses close, processes change, and, unfortunately, …

A successful podcast doesn't just happen. It's the result of thought, strategy, execution, and a ton of hard work. As a podcaster, you'll learn that each episode you produce comes with its own set of…