Podcast Theory

It's time for another installment of Pod Theory Q&A! Once a week, I will answer questions from the Pod Theory audience live on the show. If you'd like to submit a question for me to cover on a future…

Finding a way to generate revenue from your podcast is one of the big motivators for podcast creators. However, it’s important to understand that podcasting is not a get rich quick scheme. Like so ma…

There is a laundry list of things that you'll want to think about when you decide to start a podcast for your brand. I've covered many of these on past episodes of Pod Theory. Show name, content them…

In addition to positioning yourself as a thought leader, putting a creative outlet into the world for amplifying your brand message, and turning listeners into customers, a brand podcast is a great t…

Podcasting is great. It's a medium that's taken the world by storm and continues to prove itself as a platform capable of delivering results. I've gone all in on podcasting and, in addition to produc…

It's time for another installment of Pod Theory Q&A! Once a week, I will answer questions from the Pod Theory audience live on the show. If you'd like to submit a question for me to cover on a future…

The brands that are leading the pack in today's noisy, competitive, crowded market are the ones that understand that the power leading with value. There are many organizations that are sales-first an…

In today's installment of Pod Theory Condensed, I'm going to share some insight on what I've dubbed a 'credibility catalyst.'

A credibility catalyst is something you can refer to that showcases the re…

Getting what you want from life is all about developing the proper mindset. Mindset will literally make or break anything you want to accomplish. Visualizing what you want and having the desire to go…

When you set out to launch a brand or business, there are some critical items you need to address. Your name, your idea, your marketing strategy, your competition, your target demographic, whether yo…

It's time for another installment of Pod Theory Q&A! Once a week, I will answer questions from the Pod Theory audience live on the show. If you'd like to submit a question for me to cover on a future…

It happens to the best of us. Your podcast has positive momentum, you've got new listeners coming in every week, and it looks like big things are on the not-so-distant horizon. Then....it all just le…

In today's installment of Pod Theory Condensed, I'm going to share a simple hack that will help you appreciate your audience size...no matter how many people your audience may contain.

Make peace with…

You may look at your brand podcast as a fantastic way to build your brand, market your products, and communicate with your audience. And without question, your podcast can do all that and more, with …

The Internet has completely changed. You look at some of the most popular networks - Facebook, Instagram, YouTube - and they’re completely overrun with advertisements, commercials, and "opportunities…

This is the first installment of Pod Theory Q&A! Once a week, I will answer questions from the Pod Theory audience live on the show. If you'd like to submit a question for me to cover on a future epi…

Rolling out your podcast content in season format has its advantages and disadvantages. While you're releasing a large bulk of content for your listeners to binge all at once, you also have to be cog…

Welcome to the first installment of Pod Theory Condensed! In this quick lesson, I'm going to share four simple, easy-to-implement approaches to making your best podcast episode yet.

Every time you re…

A brand podcast is a very strong way to amplify your brand message, reach your audience in a dynamic, innovative way, establish your authority within your niche, and bring more warm leads into your b…

With sites like Facebook, Instagram, and Linked In changing their algorithms on a constant basis, it can be hard to gain traction from an organic standpoint when using these platforms to build your p…