Podcast Theory

If you listened to Episode 012 of Solo Podcasting Simplified, you know my guest, Mickey Anderson, and I spent our entire conversation unpacking strategies for leveraging a solo podcast within your br…

Having a podcast is great. The value it brings to your brand cannot be overlooked or ignored.

The connection you build with current and potential clients is profound and each episode you publish provi…

Consistency is vital to success in podcasting.

The more consistent you are with content creation, actively communicating with listeners, and having compelling, captivating conversations with guests (w…

Social media has woven itself into the fabric of society.

At this point in time, is it even possible to imagine a world without it?

The sheer connectivity networks like Facebook, Twitter, Instagram, Ti…

How long should a podcast episode be?

If you've been looking for a question that has a myriad of answers, this is the one.

When you look at the number of podcasts actively producing content today, it's…

Why do so many podcasters fail?

There are a number of factors that can contribute to a podcaster pulling the plug on their show in the very early stages.

Many times, new podcasters enter the fray with …

The digital landscape you and I exist in today is filled with a plethora of answers and information as far as the eye can see.

What's good about this is the fact that answers are always at our fingert…

If you're a coach or consultant, you spend a great deal of time providing assistance, guidance, and motivation to your audience.

And that audience most likely consists of people in your inner circle -…

What is a mastermind?

If you've ever read Think and Grow Rich by Napoleon Hill, you're fully aware how much stock the great author and thought leader puts in mastermind groups.

In fact, his belief in t…

It's inevitable that somewhere along the lines in your podcast journey, you're going to make some mistakes.

None of us are immune to it and no one in this space has built anything with absolute perfec…

How important is it to speak with confidence?

Very.

Confidence is everything!

Think about it...

When's the last time you bought something off someone who didn't have the confidence to fully explain what …

Does solo podcast content trump guest-driven content?

It's the great debate.

Which form of content creation is better: solo-based content that keeps the spotlight firmly secured on you and your experti…

Of the millions of podcasts currently in existence on planet earth (both active as well as no longer producing content), the vast majority of them were built with the popular format of hosts welcomin…

The time is nearly upon us.

They say good things come to those who wait and, if you've been looking for the best tips, strategies, and commentary about how to elevate your brand as a solo podcaster, m…

Ladies and gentlemen, boys and girls: We. Are. BACK!

That's right, the podcast formerly known as Pod Theory is back with a fresh name and a simplified approach. 

This...is Solo Podcasting Simplified! A…

Evolution of Brand is officially live!

This podcast is dedicated to bringing you stories and strategies from successful entrepreneurs and professionals who’ve taken their brand to the next level. Host…

How much money do you need to spend on equipment to start your podcast? $50? $100? $1,000?

The truth is, there is no exact number. But, if you really wanted to start a podcast this very second, you co…

We've spent Season 2 of Pod Theory debunking myths and misconceptions in the podcast space that could potentially trip you up. Now, it's time to wrap up the season with a simple questions: What shoul…

Season 2 of Pod Theory is dedicated to debunking some of the common myths and misconceptions floating around the podcast ecosystem. And to do this debunking in grand fashion, I am welcoming the show'…

As Season 2 of Pod Theory rolls on, we wanted to keep the myth and misconception debunking going strong. In that spirit, we decided to bring you a list of five more myths and misconceptions podcaster…