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Podcast Theory - Podcast

Podcast Theory

Welcome to Podcast Theory! This show is dedicated to diving deep into the art, business, and psychology of podcasting for business - providing a well-rounded resource for leaders, professionals, and entrepreneurs looking to add podcasting to their initiatives or elevate an existing show.

Since this podcast's launch in 2020, it's undergone a couple of changes:

- Seasons 1 and 2 were known as Pod Theory
- Season 3 was dedicated to solo podcasting and aptly named Solo Podcasting Simplified 

These episodes live on in the archives while new seasons of Podcast Theory are produced in two formats:

1. Seasons featuring host Jason Cercone and a Featured Co-Host
2. Livestreams airing on YouTube, LinkedIn, and Facebook every Tuesday & Thursday at 12:00pm EST, then released as podcasts on the same day. These livestream episodes are filed under Season 4. 

We look forward to bringing innovative, cutting-edge podcasting tips, strategy, and commentary your way. Subscribe and follow the show so you're the first to know when new episodes go live! 

Marketing How To Business Entrepreneurship Education
Update frequency
every 2 days
Average duration
13 minutes
Episodes
200
Years Active
2020 - 2024
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"My Podcast Has Been Live For a Month. Why Aren't I Famous Yet?!"

Throughout Season 2 of Pod Theory, we've talked about various myths and misconceptions that plague podcasters in their attempts to bring the very best podcast content to life. At the same time, we've…

00:22:38  |   Mon 27 Sep 2021
The Best Way to Grow Your Audience That Most Podcasters Ignore

The Best Way to Grow Your Audience That Most Podcasters Ignore

One of the biggest things podcasters are concerned about is growth. No matter how many listeners you may have, chances are...you want more. And why is that? Mainly because we believe the bigger the a…

00:30:46  |   Mon 27 Sep 2021

"I Don't Have Enough Time to Podcast"

86,400 seconds. 1,440 minutes. 24 hours.

These three numbers are something each and every one of us has in common. This is how much time we have any given day to make big things happen.

Yet, despite al…

00:30:28  |   Mon 27 Sep 2021

"I Need to Be Active On EVERY Social Media Platform For My Podcast to Grow"

Several years ago, before social media companies changed their algorithms and made it increasingly difficult to gain traction through organic strategies, it was not uncommon to hear that posting mult…

00:30:15  |   Mon 27 Sep 2021

"Landing a Celebrity or VIP Guest Will Make My Podcast Blow Up!"

One of the big misconceptions in podcasting is that landing a celebrity or VIP guest is going to be the ticket to huge growth and EVERYONE discovering your podcast.

The truth is, while having a celeb…

00:31:04  |   Mon 27 Sep 2021

"I Don't Have a Million Downloads. My Podcast Must Suck."

Back on Episode 125 of Pod Theory, Travis Brown and I talked about vanity metrics and not getting consumed with download numbers. These stats can be deceiving and don't provide an accurate depiction …

00:26:36  |   Mon 27 Sep 2021
Podcasting Is ONLY About Monetization

Podcasting Is ONLY About Monetization

Building a quality podcasts can result in a lot of great gains. One of those gains, naturally, is monetization. When you create a value-driving machine, it can bring you solid financial (and non-fina…

00:44:27  |   Mon 27 Sep 2021
The Official Season 2 Kickoff Show

The Official Season 2 Kickoff Show

Season 2 of Pod Theory is here! Did you miss me?

As Pod Theory makes the transition to a season format, I am pleased to introduce a new concept: a Featured Co-Host! For the duration of each season, I …

00:11:24  |   Mon 20 Sep 2021
Live From Podcast Movement 2021 w/ Jason Cercone & Travis Brown

Live From Podcast Movement 2021 w/ Jason Cercone & Travis Brown

We came. We saw. We recorded a podcast.

Podcast Movement 2021 is officially in the history books and it was a great event! Originating from Nashville, Tennessee, this year's installment brought us som…

00:28:46  |   Thu 12 Aug 2021
Mindset Mastery: Podcaster's Edition w/ Travis Brown of PodDecks

Mindset Mastery: Podcaster's Edition w/ Travis Brown of PodDecks

What do you focus on the most when it comes to your podcast? If you said "Download numbers!" you're not unlike many, many podcasters in the world today.

For whatever reason, podcast producers get hun…

01:18:28  |   Fri 14 May 2021
Pod Theory Q&A - What Important Info Should Podcast Ads Contain?

Pod Theory Q&A - What Important Info Should Podcast Ads Contain?

It's time for another installment of Pod Theory Q&A! Once a week, I will answer questions from the Pod Theory audience live on the show. If you'd like to submit a question for me to cover on a future…

00:05:18  |   Thu 13 May 2021
Pod Theory Condensed - Why You Should Tell EVERYONE About Your Podcast

Pod Theory Condensed - Why You Should Tell EVERYONE About Your Podcast

Building solid relationships is one of the most important things you can do in your life, both personally and professionally. This will help expand your network and get the word spreading faster abou…

00:04:22  |   Thu 13 May 2021
Can a Brand Podcast Improve Internal Communications?

Can a Brand Podcast Improve Internal Communications?

Whether you're just getting your company started or have been operating for a long period of time, you know that communication throughout your organization is critical. 

We've seen what happens to com…

00:07:20  |   Tue 11 May 2021
The Biggest Reason You Need To Be Active In Your Communities

The Biggest Reason You Need To Be Active In Your Communities

Regardless of what type of community environment you choose to build for your podcast or join to network with other podcasters, it's incredibly important that you be an active member of these communi…

00:07:40  |   Mon 10 May 2021
The Stone Cold Truth About Overediting w/ Britany Felix

The Stone Cold Truth About Overediting w/ Britany Felix

Overediting may be one of the most polarizing subjects in the podcasting space. There are many that firmly believe that removing um, uh, like, y'know, lip smacks, and other inaudibles makes the conve…

01:08:59  |   Fri 30 Apr 2021
Pod Theory Q&A - How Soon Should You Monetize Your Podcast?

Pod Theory Q&A - How Soon Should You Monetize Your Podcast?

It's time for another installment of Pod Theory Q&A! Once a week, I will answer questions from the Pod Theory audience live on the show. If you'd like to submit a question for me to cover on a future…

00:06:10  |   Thu 29 Apr 2021
Pod Theory Condensed - Resources For Podcast News & Information

Pod Theory Condensed - Resources For Podcast News & Information

The podcasting landscape continues to evolve and there is news, information, and insights being delivered daily to help you keep up.

On today's installment of Pod Theory Condensed, I'm sharing some o…

00:04:26  |   Wed 28 Apr 2021
How Many Podcasts Are You Really Competing Against?

How Many Podcasts Are You Really Competing Against?

According to Podcast Insights, we officially hit 2 MILLION podcasts as of April 2021. Not that I'm any sort of Nostradamus, but I totally called that back in January and everything. Anyway.....

With s…

00:09:07  |   Tue 27 Apr 2021
4 1/2 Podcasts For Improving Your Podcast

4 1/2 Podcasts For Improving Your Podcast

As a podcaster, you should always be looking for ways to improve your show. The podcasting world is still the wild wild west and there are always new developments, technologies, and platforms hitting…

00:09:23  |   Mon 26 Apr 2021
It's Spring Break! Join Me On Clubhouse...

It's Spring Break! Join Me On Clubhouse...

Spring is officially here! I'll be taking a few week hiatus from Pod Theory to focus on my new Clubhouse room that will be going live for the first time on Monday, April 12th at 12:00pm EST. If you a…

00:03:50  |   Mon 29 Mar 2021
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