Welcome to Podcast Theory! This show is dedicated to diving deep into the art, business, and psychology of podcasting for business - providing a well-rounded resource for leaders, professionals, and entrepreneurs looking to add podcasting to their initiatives or elevate an existing show.
Since this podcast's launch in 2020, it's undergone a couple of changes:
- Seasons 1 and 2 were known as Pod Theory
- Season 3 was dedicated to solo podcasting and aptly named Solo Podcasting Simplified
These episodes live on in the archives while new seasons of Podcast Theory are produced in two formats:
1. Seasons featuring host Jason Cercone and a Featured Co-Host
2. Livestreams airing on YouTube, LinkedIn, and Facebook every Tuesday & Thursday at 12:00pm EST, then released as podcasts on the same day. These livestream episodes are filed under Season 4.
We look forward to bringing innovative, cutting-edge podcasting tips, strategy, and commentary your way. Subscribe and follow the show so you're the first to know when new episodes go live!
Throughout Season 2 of Pod Theory, we've talked about various myths and misconceptions that plague podcasters in their attempts to bring the very best podcast content to life. At the same time, we've…
One of the biggest things podcasters are concerned about is growth. No matter how many listeners you may have, chances are...you want more. And why is that? Mainly because we believe the bigger the a…
86,400 seconds. 1,440 minutes. 24 hours.
These three numbers are something each and every one of us has in common. This is how much time we have any given day to make big things happen.
Yet, despite al…
Several years ago, before social media companies changed their algorithms and made it increasingly difficult to gain traction through organic strategies, it was not uncommon to hear that posting mult…
One of the big misconceptions in podcasting is that landing a celebrity or VIP guest is going to be the ticket to huge growth and EVERYONE discovering your podcast.
The truth is, while having a celeb…
Back on Episode 125 of Pod Theory, Travis Brown and I talked about vanity metrics and not getting consumed with download numbers. These stats can be deceiving and don't provide an accurate depiction …
Building a quality podcasts can result in a lot of great gains. One of those gains, naturally, is monetization. When you create a value-driving machine, it can bring you solid financial (and non-fina…
Season 2 of Pod Theory is here! Did you miss me?
As Pod Theory makes the transition to a season format, I am pleased to introduce a new concept: a Featured Co-Host! For the duration of each season, I …
We came. We saw. We recorded a podcast.
Podcast Movement 2021 is officially in the history books and it was a great event! Originating from Nashville, Tennessee, this year's installment brought us som…
What do you focus on the most when it comes to your podcast? If you said "Download numbers!" you're not unlike many, many podcasters in the world today.
For whatever reason, podcast producers get hun…
It's time for another installment of Pod Theory Q&A! Once a week, I will answer questions from the Pod Theory audience live on the show. If you'd like to submit a question for me to cover on a future…
Building solid relationships is one of the most important things you can do in your life, both personally and professionally. This will help expand your network and get the word spreading faster abou…
Whether you're just getting your company started or have been operating for a long period of time, you know that communication throughout your organization is critical.
We've seen what happens to com…
Regardless of what type of community environment you choose to build for your podcast or join to network with other podcasters, it's incredibly important that you be an active member of these communi…
Overediting may be one of the most polarizing subjects in the podcasting space. There are many that firmly believe that removing um, uh, like, y'know, lip smacks, and other inaudibles makes the conve…
It's time for another installment of Pod Theory Q&A! Once a week, I will answer questions from the Pod Theory audience live on the show. If you'd like to submit a question for me to cover on a future…
The podcasting landscape continues to evolve and there is news, information, and insights being delivered daily to help you keep up.
On today's installment of Pod Theory Condensed, I'm sharing some o…
According to Podcast Insights, we officially hit 2 MILLION podcasts as of April 2021. Not that I'm any sort of Nostradamus, but I totally called that back in January and everything. Anyway.....
With s…
As a podcaster, you should always be looking for ways to improve your show. The podcasting world is still the wild wild west and there are always new developments, technologies, and platforms hitting…
Spring is officially here! I'll be taking a few week hiatus from Pod Theory to focus on my new Clubhouse room that will be going live for the first time on Monday, April 12th at 12:00pm EST. If you a…