Podcast Theory

What the hell is "podfade," you ask? Well, up until just recently, I never realized it was a term. But the definition of the term is exactly why I started this podcast and shifted the efforts of my b…

When it comes to podcasting, mistakes happen. No matter what point you're at on the podcast experience timeline, chances are excellent you coughed up the ball at some point along the way. And that's …

Podcasts allow you to establish a strong connection with your listeners. The stronger that connection, the more trust they establish with you. The more trust they have, the more they'll recommend you…

At some point in your podcasting plight, money will need to be invested in your efforts. Whether it be on recording equipment, advertising, voice-overs, art, hosting, or other aspects that bring your…

With over a million podcasts going strong in today's podcast space, there are millions of people for you to connect with, learn from, and support. Every one of us is doing something different with ou…

As your podcast episode reaches its conclusion, the most important thing for you to do is give your listener something to do. Something that keeps them connected to you and your brand. Something that…

Structure isn't always the sexiest subject to cover. But when you think about it, if we didn't live in a world with some semblance of structure, life would be chaos.

Likewise, a podcast without struct…

How do you make a first impression on your listener? From a visual standpoint, your podcast art, show title, and show description should paint a pretty clear picture of what a listener is about to ex…

Self-education is a quality you should be practicing in all areas of your life, both personally and professionally. I dedicate 30 minutes a day to educating myself on various aspects of podcasting, b…

Getting content to go viral can be exciting and generate some buzz around your podcast, social media, website, etc. But in the grand scheme of things, viral content is not an approach you can bank on…

There's no question social media has changed. Organic reach is all but over and networks like Facebook and Instagram are pay to play. This significantly impacts the role social media plays in your ef…

Social media and podcasting seemingly go hand in hand. If you've built a strong social media following, you're going to use those platforms to communicate with your audience and let them know you hav…

The coronavirus pandemic has rendered one of the most significant impacts on society in the last century. The results of this impact have seen businesses close, processes change, and, unfortunately, …

We both know there are a lot of mistakes you can make when it comes to your podcast. Lack of planning, poor audio quality, inconsistency with releases, not delivering content as advertised...this is …

Adding additional segments to your podcast can add a new layer to your show. It will allow you to take a slight detour from the main subject matter of your episode and delve into something else that'…

People love to binge. Services like Netflix, HBO, and Amazon Prime Video thrive on the fact that we'll get wrapped up in whatever show catches our attention...for hours at a time. Gone are the days w…

As I covered on Episode 41 of Pod Theory, podcast advertising has exploded and thousands of brands have utilized the podcast airwaves to showcase their products, services, and offerings. As the mediu…

Podcast advertisements have become a substantial vehicle for brands to reach consumers. It's been proven that 75% of podcast listeners not only pay attention to ads they hear on podcasts, but respond…

Having a guest on your podcast is a big deal. It may seem like a common thing because guests appear on podcasts all the time. But there are many layers to the guest-host-producer dynamic that will no…

There are several advantages to creating blog posts for your podcast episodes. It gives your current listeners an alternative way to connect with your show and helps potential listeners discover you …