Copywriters Podcast
This podcast reveals the insider secrets of advertising copy that makes money.
Insights into the highly profitable world of direct response marketing.
Hosted by the World's Greatest Copywriting Coach, David Garfinkel.
- Update frequency
- every 7 days
- Episodes
- 437
- Years Active
- 2017 - 2025
Fast Path To Short Copy
Sometimes when you’re doing a funnel or you only have a limited space or number of characters to start your sales process, you have no choice but to use short copy. We all run into that situation, …
Mon 02 Oct 2023
Eugene Schwartz’s Best-Kept Copywriting Secret
When you sit down to write your copy, do you shake in fear because of the terror of the blank page? Or, maybe you’re not terrified, but you’re frustrated because you don’t know where to start? Toda…
Mon 25 Sep 2023
Financial Copywriting - What It Really Takes, with Aaron Gentzler
If you’d like to know what goes on behind the scenes in the world of financial copywriting, our guest today has the inside story. Aaron Gentzler is the CMO of Mauldin Economics, a major financial p…
Mon 18 Sep 2023
Bullet Points That Increase Sales
Too many copywriters shoot themselves in the foot by not giving enough attention and energy to bullet points. Why? Because they don’t realize how valuable bullets are to increasing sales. In fact, …
Mon 11 Sep 2023
How To Build A Stronger Call To Action
The one part of your copy that kills more sales than anything else is your call to action. But this same part of your copy can boost your sales immeasurably if you do it right. The problem is, most…
Mon 04 Sep 2023
Headlines, Hooks and Mechanisms—Tips, Tricks and Techniques
Three things that can make a massive difference in the response you get to your copy are your headline, your hook, and your mechanism—if you have one. (Not every promotion has a mechanism.) When y…
Mon 28 Aug 2023
Drilling Down To The Nitty Gritty
Today’s show is important for everyone involved in copy. It’s especially important for the big thinkers, the visionaries, the big-picture people. We’re going to talk about a subject that makes som…
Mon 21 Aug 2023
The Power of Persuasion Stories
Let’s talk story. Experienced copywriters know that a story is the best way to introduce a product, bring a benefit to life, answer objections, and do a whole lot more. Why? Because stories galva…
Mon 14 Aug 2023
How Copywriters Look At The World
When you are a copywriter, do you look at the world differently? Old Master Clyde Bedell emphatically says yes. Clyde Bedell is not all that well known these days. We featured his work last year …
Mon 07 Aug 2023
Copywriting to Women, With Mike Pavlish
The quote you are about to read is from a letter not written by today’s special guest and returning champion A-List copywriter, Mike Pavlish. This from a very controversial Old Master, the founder…
Mon 31 Jul 2023
Guerrilla Copywriting Selections, Part 4
In an earlier part of this century, I produced an audiobook with my late friend and mentor Jay Conrad Levinson, author of the bestselling Guerrilla Marketing series. It was called “Guerrilla Copywr…
Mon 24 Jul 2023
Writing Supplement Copy, with Steve Earl
If you’d like to find out about one of the largest and most lucrative niches in copywriting, today’s show is just for you. Supplement copy is that niche, and our guest today is an expert on writing…
Mon 17 Jul 2023
New Opportunities in Financial Copywriting, with Joshua Lee Henry
Our returning champion is Joshua Lee Henry, the high-powered copywriter and copy chief. He should be a familiar name and face to you by now, with his four great previous appearances on the show. H…
Mon 10 Jul 2023
AI And The Law, with Attorney Rob Freund
Long before there was even TikTok, there was a company called Sherwin-Williams. Their famous logo showed a planet-sized can of paint pouring onto a globe, with the tagline “Cover The Earth.” They …
Mon 03 Jul 2023
Direct Mail Secrets Updated—Old Masters Series
On December 1, 1975, a giant in direct mail died. That was Ed Mayer, who had written a definitive book on the subject 25 years earlier, called “How To Make More Money With Your Direct Mail.” Mayer…
Mon 26 Jun 2023
Legal News For Copywriters, With Attorney Rob Freund
When you’re being bold and aggressive with your copy, there’s a three-word question you really need to ask: “Is it legal?” That’s because, very simply, you’re putting your business at risk if it’…
Mon 19 Jun 2023
The Power Of Case Studies, With Joel Klettke
One of the most powerful forms of stories for copywriters is the case study, and I think it’s fair to say most of us don’t use as many of them as we should. Today we’re going to talk to an expert w…
Mon 12 Jun 2023
Getting ChatGPT To Write Emails, with Nathan Fraser
We’ve been talking about AI on this show for a while, and today we’re going to roll up our sleeves. Well, Nathan is, anyway. I may ask a few questions or make some comments, but Nathan is center-st…
Mon 05 Jun 2023
Bring Your Copy Alive - Old Masters Series
The question is: How do you bring your prospect right there when they are reading words you have written, maybe thousands of miles away? The answer was revealed 99 years ago, but it’s not widely t…
Mon 29 May 2023
Contrarian Freelance Strategy, with Colin Chung
In the great financial meltdown of 2009, Colin Chung lost his job with eBay. Despite having no experience in copywriting, he decided that was the next part of his career path. In 18 months, he do…
Mon 22 May 2023
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