Copywriters Podcast
This podcast reveals the insider secrets of advertising copy that makes money.
Insights into the highly profitable world of direct response marketing.
Hosted by the World's Greatest Copywriting Coach, David Garfinkel.
- Update frequency
- every 7 days
- Episodes
- 437
- Years Active
- 2017 - 2025
Selections from Guerrilla Copywriting, Part 3
About a month ago we did a selection from my half of the no-longer-available Guerrilla Copywriting audiobook. It was so popular, we thought we’d do it again. Here’s some background: Sixteen years…
Mon 15 May 2023
AI and Copywriting Update
You can’t go a day in copywriting without someone bringing up AI. It may not have taken over copywriting yet, but it has definitely taken over the conversation. In case you haven’t gotten your fee…
Mon 08 May 2023
5 Kinds of Bullet Points
Today we look at bullet points in an exciting new way. Now, in copy, bullet points in copy are specialized and different from bullet points everywhere else. Because in most forms of writing, bullet…
Mon 01 May 2023
Creativity Tips from Alex Osborn - Old Masters Series
Today we return to Old Masters Series with a guy I’m going to call The Godfather of Creativity, Alex Osborn. He’s best known for inventing brainstorming, which was first used at his advertising ag…
Mon 24 Apr 2023
Selections from Guerrilla Copywriting
Three weeks ago we did a selection from my half of the no-longer-available Guerrilla Copywriting audiobook. It was so popular, we thought we’d do it again. Here’s some background: Sixteen years a…
Mon 17 Apr 2023
Next-Level Swiping, with Corey Haines
People outside of marketing and copywriting might think “swiping” is something you do on your phone with a dating app, or maybe that it’s slang for shoplifting. Not wrong, but today we’re talking …
Mon 10 Apr 2023
7 Copywriting Rules from David Ogilvy - Old Masters Series
We’ve got a very special episode today in our Old Masters series—featuring some wisdom from David Ogilvy. He was legendary in advertising during the Mad Men days. Kenneth Roman wrote a book about …
Mon 03 Apr 2023
Selections from Guerrilla Copywriting
Sixteen years ago I produced an audiobook with my friend and mentor Jay Conrad Levinson, author of the bestselling Guerrilla Marketing series. Jay and I originally thought about doing a book togeth…
Mon 27 Mar 2023
Mastery and Copywriting
Today we took a new look at an old question: What does it take to become a really, really good copywriter? I wanted to answer this question by zeroing-in on the path of mastery. I’ve been learnin…
Mon 20 Mar 2023
Intensifying Your Copy—Old Masters Series
Today we returned to the Old Masters Series, but with a twist. We used some secrets from one Old Master to look at the famous work of another. This all came about last week, when I was going over …
Mon 13 Mar 2023
5 Keys to Believability
Today’s podcast is about a topic that is so important, we quote from three Old Masters, even though this is not an Old Masters Series show. The topic is: making your copy believable. Two of the O…
Mon 06 Mar 2023
AI’s Plans For Copywriting
I’m excited that we’re finally doing a show on Artificial Intelligence and Copywriting. This has been a long time coming. Nathan has had quite a bit of experience finding out on real assignments wh…
Mon 27 Feb 2023
Irresistible Content, with Scott Aughtmon
Today we’ve got an urgent topic that everyone in copywriting has questions about—and we’ve got an expert to give us some much-needed guidance. The topic is content. What do you do with it. When do…
Mon 20 Feb 2023
New John Caples Secrets, with Joshua Lee Henry-Old Masters Series
Our returning champion is Joshua Lee Henry, with a first: He came by to do a GUEST Old Master’s Series show. Joshua asked me if he take a new look at the work of John Caples, the great copywriter …
Mon 13 Feb 2023
Empathy Advantage in Keyword Research, with Meg Casebolt
Our guest today is Meg Casebolt, founder of Love at First Search and host of the Social Slowdown podcast. I think the key words are “love” and “slow,” and let’s see if I’m right. Meg’s been very s…
Mon 06 Feb 2023
Top 5 Copy Skills To Work On In 2023
Now that it’s late January, you should be well into your New Years Resolutions or goals for the year, or maybe decided, “Ah… I’ll wait till next year.” What I’d like to do is niche down to just co…
Mon 30 Jan 2023
The 10 Commandments of Compelling Offers, Part 2, with Joshua Lee Henry
We’re back from last week with Joshua Lee Henry, who shared the first five of his 10 Commandments of Compelling Offers. As you may remember, they were great. To refresh your memory, Joshua is a hi…
Mon 23 Jan 2023
The 10 Commandments of Compelling Offers, with Joshua Lee Henry
Our returning champion is Joshua Lee Henry, the high-powered copywriter and copy chief. You might remember him from a few months ago when he gave a tremendous interview on putting together compelli…
Mon 16 Jan 2023
Metaphors That Sell, with Anne Miller
If you’ve ever wondered what a metaphor is and how to use metaphors in your copy, today you will get your questions answered. Because we have a guest who I consider to be the reigning expert on the…
Mon 09 Jan 2023
Powerful Course Marketing Results, with Peter Visser Pt 2.
Today we’re back with Peter Visser, who has developed an impressive business with partners. It’s an online education business that teaches people how to trade in the stock and Forex markets. What …
Sun 01 Jan 2023
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