Copywriters Podcast
This podcast reveals the insider secrets of advertising copy that makes money.
Insights into the highly profitable world of direct response marketing.
Hosted by the World's Greatest Copywriting Coach, David Garfinkel.
- Update frequency
- every 7 days
- Episodes
- 437
- Years Active
- 2017 - 2025
Episode 036 - Sales Skills For Copywriters
I was at a marketing conference and ended up sitting next to a woman named Maya who had the most unusual briefcase I'd ever seen. I asked her about it and she said,
I got it at the Coach store. I w…
Sat 23 Dec 2017
Episode 035 - Comedy and Copywriting with Kevin Rogers
They say that laughter is the best medicine.
It can uplift the soul. It can make people fall in love with you. But it's one of the hardest things to accomplish in writing. And that's doubly so whe…
Sun 17 Dec 2017
Episode 034 - Going Pro with Kevin Rogers
Getting started is often the hardest thing for a new copywriter to do.
That's why we invited Kevin Rogers on the podcast to shed some light on the topic. Kevin is the head of the Copy Chief commun…
Mon 11 Dec 2017
Episode 033 - Copy For AFTER The Sale
My friend Michael owns a sushi restaurant in my neighborhood in San Francisco. His place is one of a dozen, maybe dozens, in the neighborhood - I've never taken time to count all of them.
Even thou…
Sun 03 Dec 2017
Episode 032 - How to Cut Your Writing Time In Half
I started teaching writing 30 years ago, and one of the biggest challenges my students always seemed to face was the amount of time it took to write. This of course was especially true for people w…
Sun 26 Nov 2017
Episode 031 - What Copywriters Should Read, Part 2
Copywriters are solitary creatures who spend large amounts of time alone. Yet the good ones understand quite a bit more about human motivations and behaviors than almost anyone else, including most…
Mon 20 Nov 2017
Episode 030 - What Copywriters Should Read, Part 1
When I first got into writing copy, I was having a hard time finding any good information about how to do it. So I took every seminar I could and read every book I could find. It was exhausting, an…
Mon 13 Nov 2017
Episode 029 - Negative Emotion - The Copywriter's Best Friend
The other day I was watching a TV interview with a Hollywood actor in his 80s. The interviewer asked him, "What do you think of all the new movies with special effects and robot characters?"
The ac…
Sun 05 Nov 2017
Episode 028 - Building Conviction In Your Prospects
I remember a few years ago I had had it up to here with all the bulky, complicated audio equipment cluttering up my house. I needed something simpler, faster, better. I called BH Photo Video in New…
Sun 29 Oct 2017
Episode 027 - Improving Copywriter Confidence
I saw a story on quora.com about Arnold Schwarzenegger. Before he became California's governor and while he was still a bodybuilder, he was walking down Venice Beach in southern California.
Two you…
Mon 23 Oct 2017
Episode 026 - How To Avoid Hype In Your Copy
With a few years of success under my belt as a copywriter, I started to notice there were two types of clients who were approaching me. The first kind of client was way better at what they did than…
Sun 15 Oct 2017
Episode 025 - Writing in Your Client's Voice
Whenever you look at a bestselling book by a celebrity or a politician, the chances are better than good the so-called "author" didn't actually write it. A ghostwriter did. Good ghostwriters comman…
Sun 08 Oct 2017
Episode 024 - Including Yourself in Your Copy
People always ask me, what's the difference between "copy" and "branding."
My answer is: There's no difference between copy and good branding. It's copy and bad branding that are so different.
Here…
Sun 01 Oct 2017
Episode 023 - Copywriting For Facebook Ads
Mike Shreeve joins us again to discuss what works (and what doesn't) when it comes to Facebook advertising.
Topics covered include:
- Could you take a few minutes to describe the Facebook ad lands…
Mon 25 Sep 2017
Episode 022 - How To Get New Clients
Mike Shreeve is the man behind the curtain for a lot of successful people.
He joins us this week to discuss how to stop chasing clients, and instead, get them chasing you.
Here are just a few of th…
Sun 17 Sep 2017
Episode 021 - Copywriting Lessons from Journalism
When I first started writing copy, it looked so easy. I had been an award-winning journalist and had nabbed the San Francisco Bureau Chief job for a large news organization.
I thought it would be …
Mon 11 Sep 2017
Episode 020 - Copywriting with Hypnotic Language
You can improve the persuasiveness of your copy by using hypnotic language. This episode shows you how.
About 10 years ago, I took a series of seminars on how to sell from the platform when you're …
Sun 03 Sep 2017
Episode 019 - 8 Ways to Improve Copy Performance
What if you have some copy and you'd like it to convert better? In this episode, David shares some closely-guarded secrets on how the pro's do that.
Let's say I could show you a very special slot m…
Sun 27 Aug 2017
Episode 018 - When Copy Is Not Enough
Sometimes you'll make more sales when copy is only PART of the picture. This episode is how copy "plays well with others."
If you've ever bought a direct mail list, you can get a typical compiled l…
Sun 20 Aug 2017
Episode 017 - The Big Idea - Part 2
How do you create a Big Idea?
Remember what Steve Jobs said about saying no to 100 good ideas before you say yes to the thing you've got to focus on?
That means you've got to come up with some good…
Mon 14 Aug 2017
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