Copywriters Podcast
This podcast reveals the insider secrets of advertising copy that makes money.
Insights into the highly profitable world of direct response marketing.
Hosted by the World's Greatest Copywriting Coach, David Garfinkel.
- Update frequency
- every 7 days
- Episodes
- 437
- Years Active
- 2017 - 2025
Episode 076 - Muscle Memory in Copywriting
The folly of trying to get better at “copywriting.”
“Inch by Inch, life’s a cinch. Yard by yard, life’s hard.”
Nobody but a fool would honestly claim that copywriting’s a cinch. But the way a lot o…
Mon 01 Oct 2018
Episode 075 - Get Them In The Door w/ Tim Burt
Our guest today is Tim Burt, who’s going to give you the inside story about writing copy for radio and TV commercials. In the last 26 years, Tim has written, recorded and/or produced more than 30,0…
Mon 24 Sep 2018
Episode 074 - The Biggest Marketing Mistake
Ted Nicholas: You can go broke selling people what they need. But you can make a fortune selling people what they want.
What did he mean?
How do we apply this into what we do as direct marketers?
B…
Mon 17 Sep 2018
Episode 073 - Insatiable Curiosity
Dr. Henry Heimlich story.
When I first heard about this, what prompted me to research it more and get all the details? Insatiable curiosity.
What insatiable curiosity is, and why it’s so important…
Sun 09 Sep 2018
Episode 072 - Story Magic: The Secret Behind It Nobody Talks About
What a songwriting teacher says about how much writers hate to rewrite.
It’s not just songwriters. And this reluctance is probably one of the biggest, if not the biggest, copywriters never make it …
Mon 03 Sep 2018
Episode 071 - How This Copywriter Closes 80% Of His Qualified Prospects
We had Joshua Killingsworth on a few weeks ago, when he talked about how his divorce and child-custody requirements virtually “forced” him to move quickly from another business to copywriting. We g…
Mon 27 Aug 2018
Episode 070 - Email Copywriting with Justin Goff
Justin Goff has created from scratch three multi-million dollar direct response companies. His last one was a supplement company that him and his partners scaled from 0 to 23 million in sales in j…
Mon 20 Aug 2018
Episode 069 - Beating The Control with Justin Goff
Justin Goff has created from scratch three multi-million dollar direct response companies. His last one was a supplement company that him and his partners scaled from 0->23 million in sales in jus…
Mon 13 Aug 2018
Episode 068 - The Big Three – Part 2
On today’s show, we’ll pick up where we left off last week.
Friend requested I give a talk to his group of copywriters and business owners. One of the copywriters in the group asked me: what does i…
Mon 06 Aug 2018
Episode 067 - The Big Three – Part 1
A friend requested I give a talk to his group of copywriters and business owners. One of the copywriters in the group asked me: what does it take for a copywriter to go from “good” to great? And wh…
Mon 30 Jul 2018
Episode 066 - Copywriting When It's Crunch Time
Imagine you like to ride a bike. Maybe you already do. So you ride every day, on mostly flat roads and paths and occasionally a mild hill. Then one day you decide to get in a race. You don’t learn …
Mon 23 Jul 2018
Episode 065 - Copywriting to Keep the Kids
We have a special Report from the Field today that reaches deep into one man’s family. Our guest is Joshua Killingsworth, and while people’s last names usually have nothing to do with anything else…
Mon 16 Jul 2018
Episode 064 - The Secret To Thinking Bigger
A few weeks ago, we had Joe Schriefer on the podcast in a special “Reports from the Field” episode. Joe said something that changed my life, and I’ve been thinking about ever since.
As you may reme…
Mon 09 Jul 2018
Episode 063 - Copywriting Grad School
I was looking at a new online MasterClass by Judd Apatow, a film director who specializes in comedies. His bio said he got started in the business at age 15 as a dishwasher at a comedy club… and, y…
Mon 02 Jul 2018
Episode 062 - Accessing Emotion Part 2
Detectives today have a powerful tool in their toolkit – DNA analysis. Except for identical twins and maybe in the future human clones, every person’s DNA is unique, as far as we know. So if there’…
Mon 25 Jun 2018
Episode 061 - Accessing Emotion Part 1
Direct marketers usually hate TV commercials, because they give a bad name to advertising as we see it. That is, they don’t truly sell.
But sometimes I like them – not as advertising, really, but a…
Mon 18 Jun 2018
Episode 060 - Copywriting Your Resume with Donald Burns
Donald Burns once helped the world's most hated man find a job. How'd he do it? By using copywriting methods while writing his resume. After all, what is a resume, if not a sales pitch for yourself…
Mon 11 Jun 2018
Episode 059 - Copywriting and Content with Daisy Luther
Despite what the rock group the Buggles told us, video did NOT kill the radio star. Our guest in today's special Report from the Field, Daisy Luther, appears regularly on 830 stations through the G…
Sun 03 Jun 2018
Episode 058 - The Amazing Power of Surprise In Copy
Surprise is the “magic excitement dust” of entertainment
- Music
“High Time,” Grateful Dead. Circa 1970.
Very touching country-rock kind of song about a misunderstanding that ended a relationship, …
Mon 28 May 2018
Episode 057 -The Secret of Instant Understanding
My girlfriend has a dog named Sheila, and Sheila’s an Australian Shepherd.
Now, Australian Shepherds are working dogs and they always seem to need to have a job to do.
Last Tuesday, Deb was sitting…
Mon 21 May 2018
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