This podcast reveals the insider secrets of advertising copy that makes money. Insights into the highly profitable world of direct response marketing. Hosted by the World's Greatest Copywriting Coach, David Garfinkel.
In the 1980s, before Internet marketing had even really begun, our very special guest today and returning champion was working as a tech writer in the foreign exchange trading department of Bankers…
$6.7 million.
That’s how much mega financial publisher Marketwise paid out to copywriters in royalties in 2024.
And now they’re making an offer so good we had to rush today’s special guest, top …
Most copywriters know the classics of our field—but today we’re drawing from a master whose work predates modern advertising by more than two millennia. In this episode of Copywriters Podcast, we’r…
It may have been the furthest thing from what he was thinking when our special guest today, John Caprani, ventured into copywriting.
But he’s come up with a fascinating specialty that’s worth payin…
One way that AI can save you from expending massive amounts of blood, sweat and tears is a way that a lot of people aren’t using.
And that involves its incredible ability to analyze, find trends, a…
Can you picture yourself having the guts and imagination to bring 14 of the top copywriters in the business together to share their best action steps using AI to make money and/or save time?
I cer…
Yesterday, Facebook wiped out a bunch of groups without warning. And just like that, some creators lost their entire audience. That’s why today, we’re talking about the one platform you actually ow…
With the rapid spread of AI, will there even be a future for copywriters?
Both new and experienced copywriters are plagued by that same question.
And it’s a good question.
Because there are plen…
When you turn a prospect into a customer, are you delivering and getting the most value you can?
A lot of people have lame, generic welcome sequences because they know they have to say something… …
Our returning champion is Sam Woods, who’s been using AI for business in very big ways since 2016.
That’s a lot longer than most people, including me. And Nathan.
And we’re both big fans of AI for…
In 1911, psychology pioneer Alfred Adler resigned from the presidency of a prestigious society in Vienna—and Sigmund Freud took it personally and deemed Adler an enemy.
It didn’t stop there. Freud…
Nick Lowe had a big hit on the top 40 back in the day called “Cruel to be Kind.”
Interesting idea, but how about this one?
“Kind to be Kind.”
Now there’s a novel idea.
And it’s the guiding princip…
What do you do if you’ve tried and tried, six times, and what you’re trying to make happen… never happens?
That was the dilemma facing our special guest today, James Allen.
“I built 6 different f…
You can’t fake it. It seems like you can’t force it.
But when creativity shows up at the right moment — your copy comes alive.
Sometimes it’s the difference between a flat headline and a breakthro…
For many people, actually doing a podcast is a lot harder than it seems.
A few months ago, Riverside.fm, a major podcast platform, published an article that said, "90% of podcasts don't get past …
So a man says into his phone, “Siri, play Pizzetti’s Rondò Veneziano.”
Siri says, “Calling Roundtable Pizza.”
Pretty frustrating, right?
Well, that was what AI seemed like to me just one year ag…
One name comes up more than any other when I talk to people about copywriting and AI. That name is Sam Woods, and he’s our very special guest today.
Sam has been in the game for nine years, while m…
What’s the opposite of a confident salesperson who makes it easy for you to buy?
A nervous salesperson who jumps the gun and makes you want to run away!
Today’s returning champion, Brenna McGowan…
Wouldn’t you love to have a confidential chat with a copywriter working at the highest levels of our business?
Well, we can’t provide the confidential part. This IS a podcast, after all, not a Sig…
It happens to all of us, and can you remember a time where you wondered:
“Is this really good copywriting? It seems like what I should write, but somehow it’s not clicking.”
Here’s why you wonder…
Mon 21 Apr 2025
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