Copywriters Podcast
This podcast reveals the insider secrets of advertising copy that makes money.
Insights into the highly profitable world of direct response marketing.
Hosted by the World's Greatest Copywriting Coach, David Garfinkel.
- Update frequency
- every 7 days
- Episodes
- 437
- Years Active
- 2017 - 2025
The Power of Your Core Marketing Message with John Jantsch
Our special guest today, John Jantsch, is going to tell you about what could be the single most valuable sentence you have in your business for getting clients and customers. John’s the author of …
Mon 14 Apr 2025
14 Ways to Make Your Copy Easier to Read
You could have written the greatest copy in the world. Perfectly targeted with a killer offer. Great price. Unique and highly desirable. But I can tell you one way it is guaranteed NOT to work. A…
Mon 07 Apr 2025
Quantum Leap AI Prompts for Copywriting
Ever get frustrated with what happens when you try to get an AI to write something? According to Google Workspace Labs, the average prompt people give an AI is nine words or less. Nine words! Th…
Mon 31 Mar 2025
Parker Worth’s Storytelling Secrets For Social Media
Do storytelling skills REALLY make a difference for you? Just ask our special guest today, Parker Worth. Parker decided he had enough of high school at 16. His first job was cleaning toilets. Fr…
Mon 24 Mar 2025
Brand-New Ways To Use AI For Copywriting
Today we’re talking about three new ways to use ChatGPT for copywriters and business owners, and another development from another company which is a lot lower priced than ChatGPT’s a month for its …
Mon 17 Mar 2025
Advance Copywriting Research Secrets, with Caleb O'Dowd
One meeting of the minds reigns supreme above all others in copywriting–and that’s when the copywriter understands and addresses the same thoughts that are most pressing in the minds of their best …
Mon 10 Mar 2025
What Copywriters Need To Know About Design, with Lori Haller
One of the greatest insiders in direct response today is not primarily a copywriter, but a graphic designer. Actually, our returning champion Lori Haller is a designer… and so much more. She wor…
Mon 03 Mar 2025
What REALLY Makes Copy Convert, With Billy Broas
27 Years Ago, pop singer Cher asked us this question: “Do you believe in life after love?” … and it promptly rocketed to the top of the charts, selling 11 million copies of the song. Today, in 2…
Mon 24 Feb 2025
Next-Level Proof For Copywriters
Two of the most confrontive words in a conversation are “Prove It!” Nobody really likes to be challenged about how true what they are saying. But when it comes to writing copy in the real world, …
Mon 17 Feb 2025
Winning The Inner Game Of Copywriting
Confidence in copywriting isn’t just about choosing the right words—it’s about embodying conviction in every line you write. In this episode, we explore the hidden ways self-doubt seeps into your…
Mon 10 Feb 2025
Preventing Refunds And Chargebacks
Today we look at an old and very true saying: It’s not about the money you make, but about the money you KEEP. There’s an old joke about a guy who loses money on every sale, but, he says, “I make…
Mon 03 Feb 2025
3 Key AI Pieces For Copywriters
We’re past the point of wondering about or fearing AI when it comes to copywriting. At this point, the big question is: What do I need to know, do and have to make it work for me? I say that beca…
Mon 27 Jan 2025
Monetization Secrets, With Caleb O’Dowd
We have a very special guest today. A legend among insiders, Caleb O’Dowd is a master marketer and copywriter. He has been launching and scaling businesses from zero to seven figures and eight figu…
Mon 20 Jan 2025
3 Powerful, Profitable Copy Reframes
At the highest levels of copywriting, big financial publishers ask copywriters to do a “re-lead” when they want to increase conversion on a proven offer. What’s that? A re-lead is basically a ref…
Mon 13 Jan 2025
Nurturing Your Prospect
You could say the purpose of a sales funnel is to create desire that leads up to a sale, but these days, if that’s what you say, you’ve left out an important part. A part that very well could make…
Mon 06 Jan 2025
Building Anticipation, With Brenna McGowan
Our returning champion is Brenna McGowan, the master of the pre-launch. Today she’s going to tell us about a special pre-launch technique called Anticipation Marketing™. Perhaps the best advantag…
Mon 30 Dec 2024
10 Copy MUSTS for 2025
It’s the day before the day of the night before Christmas as we put this on the air, and a very unknown year looms ahead. One thing for sure, no matter what happens: The market will be more unfo…
Mon 23 Dec 2024
11 Last Minute Holiday Promo Ideas
So, we’re right in the middle of the Christmas shopping season as we come to you this week, and I’m wondering: Have you figured out how to delight your customers and fatten up your bank account? …
Mon 16 Dec 2024
Authenticity
For the copywriting word of the year, I’d like to nominate the word “authenticity.” It’s a big deal right now. People talk about it a lot. I will give you an example on today’s show of how an acc…
Mon 09 Dec 2024
Songwriting Secrets For Copywriters
Have you ever heard a song and thought, “Dang! How did they do that? I wish my copy was that catchy!” Well, Nathan and I have thought the same thing and in fact pondered the similarities between …
Mon 02 Dec 2024
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