Copywriters Podcast
This podcast reveals the insider secrets of advertising copy that makes money.
Insights into the highly profitable world of direct response marketing.
Hosted by the World's Greatest Copywriting Coach, David Garfinkel.
- Update frequency
- every 7 days
- Episodes
- 437
- Years Active
- 2017 - 2025
The 5 Stages Of Copywriting Awareness
Ever wonder why some copywriters consistently crush it while others struggle to get conversions? This episode dives deep into the Five Stages of Copywriter Awareness—a transformative framework th…
Mon 25 Nov 2024
How Do You Know If Your Copy’s Any Good?
Once you’ve finished your copy, the anxiety begins. And it almost always boils down to the answer to this question: How good is this copy–really? When people ask me to critique their copy, they’…
Mon 18 Nov 2024
Walking In Your Prospect’s Shoes
Today we’re going to do another episode of “Just because it’s a story, it’s not a hero’s journey story.” What I mean by that is, many people have been misleading copywriters and salespeople for a …
Mon 11 Nov 2024
Copywriting For Recurring Revenue
It’s become so common we don’t even think about sometimes, but subscription products have really taken over our world in a way no one could ever have predicted. And along with them, new demands an…
Mon 04 Nov 2024
Secret Lead Magnet Formula
If you would like your lead magnets to perform better and get you more qualified prospects and customers, wouldn’t it make sense to look at the most popular form of engagement in the world for some…
Mon 28 Oct 2024
Astonishing Discoveries About AI And Copywriting
Four months ago, I was completely skeptical about AI and how it would ever fit into copywriting. I saw a post on LinkedIn by Brian Halpin, a copywriter working in Jason Parker’s agency. Brian talk…
Mon 21 Oct 2024
Cult Building and Copywriting
The term “cult” has become such a loaded word lately. People who aren’t members of certain groups call the groups a cult, and the members of those groups resent and deny it. Yet, are all cults ba…
Mon 14 Oct 2024
How To Find The Elusive Hidden Benefit
Ever wonder how to set yourself, your product, or your business apart? It’s a big puzzle these days. The best general advice I’ve heard is from recent podcast guest Scott Zetlan: “Different is b…
Mon 07 Oct 2024
High-Powered Copy Techniques For Cold Traffic And New Products
Job one for a copywriter is getting and keeping attention. We always give that our best shot. But there are some situations where you need to do this more intensely, and you don’t want to come acr…
Mon 30 Sep 2024
The South Park Copywriting Secret
Today we’re going to talk about two words that can change your writing forever. Not just your copywriting, but especially your copywriting. One word is a first-grade word and the second word is a …
Mon 23 Sep 2024
New Ways To Use FAQs
You know FAQs – that list of frequently asked questions, and answers? Are they a copywriting chore you would just as soon avoid? Well, today I’d like to offer a different way to look at them. As …
Mon 16 Sep 2024
Secrets For Editing Your Copy
OK, finally. You’ve got your copy written. At least your first draft. Now what? That’s what a subscriber to the podcast asked me on youtube a few weeks ago. The best I can do to answer that que…
Mon 09 Sep 2024
New Model Of Copywriting, With CRO Expert Scott Zetlanh CRO Expert Scott Zetlan
These days, things in copywriting are changing so fast it can make your head spin. Junior copywriters aren’t sure there’s a career path, because of AI. Experienced copywriters are finding clients…
Mon 02 Sep 2024
Cold Traffic Success Secrets, With Travis Moh
One of the hardest things for copywriters and business owners to get right is running ads to cold traffic on Facebook and Instagram, and making those ads profitable. If you’ve tried this for yours…
Mon 26 Aug 2024
Amazingly Valuable Copywriting Tips with William Siebler
I would say our guest today Will Siebler takes a Zen approach to copywriting. On the home page of his website, he has a picture of a lonely but sturdy coffee cup on a table. On the coffee cup is th…
Mon 19 Aug 2024
4 Seasons Of Copywriting
Listen to this: “A perfect summer day is when the sun is shining, the breeze is blowing, the birds are singing, and the lawn mower is broken.” That’s from author and sportswriter Jim Dent, and it…
Mon 12 Aug 2024
Confidence in Copywriting
It’s a double-edged word that doesn’t get talked about enough. And that word is: confidence. It definitely has a bad connotation, as in “con artist” or “confidence man.” But on the flip side, an…
Mon 05 Aug 2024
Customer Problems Create Highly Profitable Copy
As a copywriter, sometimes your biggest problem is that your prospect doesn’t have a problem. Well, that’s not exactly it. Actually, sometimes your biggest problem is when you don’t KNOW what you…
Mon 29 Jul 2024
Copywriting to Prospects with Money
Does the world turn upside down when you are writing copy for prospects with money? The first time you do it, it sure seems that way. And there’s a good reason for that. The rules are different f…
Mon 22 Jul 2024
Transformation Stories That Convert
In this episode, we dive into the concept of transformation in marketing, revealing why it's the secret ingredient behind successful campaigns. We'll uncover the types of transformations—physical,…
Mon 15 Jul 2024
Disclaimer: The podcast and artwork embedded on this page are the property of David Garfinkel. This content is not affiliated with or endorsed by eachpod.com.