Copywriters Podcast
This podcast reveals the insider secrets of advertising copy that makes money.
Insights into the highly profitable world of direct response marketing.
Hosted by the World's Greatest Copywriting Coach, David Garfinkel.
- Update frequency
- every 7 days
- Episodes
- 437
- Years Active
- 2017 - 2025
Episode 016 - The Big Idea - Part 1
Some copy ideas change history. They're called "Big Ideas," and that's what today's show is about.
He and his team pretty much redefined the music industry, the face of personal computing, and the …
Mon 07 Aug 2017
Episode 015 - Putting People and Personality in Your Copy
A blockbuster Hollywood movie can make hundreds of millions of dollars in a matter of weeks. Here's how you can cash in on one of its major secrets in your copy.
Nearly 20 years ago, I used to hang…
Sun 30 Jul 2017
Episode 014 - Getting Inside Your Prospect's Head
One of the biggest keys to improving conversions with your copy is getting inside your prospect’s head. This episode reveals proven methods to do so.
When I held my Breakthrough Copywriting Seminar…
Mon 24 Jul 2017
Episode 013 - Why People Really Buy
This episode covers eight reasons people buy. You’ll get an example with the same product so you can see how to apply any one of these reasons in your own copy.
When I first started writing copy, …
Mon 17 Jul 2017
Episode 012 - Getting Into Your Prospect's Way of Thinking
My all-time biggest hit was a direct mail sales letter for Abacus Travel Management that generated $40 million in new business. I wrote this pretty early in my career as a copywriter… over 20 years…
Mon 10 Jul 2017
Episode 011 - 10 Ways To Polish Your Copy
A friend of mine had an old Fender Stratocaster guitar he wanted to sell. He put up an ad on Craigslist. The price was good and he got five people to come by and look at it. Most of the people like…
Mon 03 Jul 2017
Episode 010 - Getting Started on Your Copy
Looking for some tips on how to get over the blank page blues? We've got you covered. This week's episode is all about how to get started when you're in a slump.
I used to take a lot of road trips…
Mon 26 Jun 2017
Episode 009 - How to Provide Proof in Your Sales Copy
When you watch a show on TV like “Law and Order” or “NCIS,” the detectives are mighty impressive. They efficiently rule out innocent subjects and nail the killers – all inside of 60 minutes!
And ho…
Mon 19 Jun 2017
Episode 008 - Copywriting Is a Team Sport
Special Episode with copywriting legend John Carlton, on the topic of "Copywriting Is a Team Sport"
Key takeaways:
- Beginning and intermediate copywriters need mentors and critiques on their work.…
Sun 11 Jun 2017
Episode 007 - Copywriting Research
Stephen Covey famously said "seek first to understand, then to be understood." Too bad most copywriters skim over this important part of selling.
For many copywriters, market research is just too d…
Mon 05 Jun 2017
Episode 006 - How to Write Better Bullets
Bullet points can be tricky to get right, but they pay off big when you do. This week's episode will teach you how.
An Afghanistan vet and his wife went to the housewares department of a “big box”…
Mon 29 May 2017
Episode 005 - Stories That Demonstrate
Ask any experienced, successful salesperson what the single best form of selling is, and you’ll nearly always get back the same answer: “Demonstration.”
That’s why savvy car dealers let customers t…
Mon 22 May 2017
Episode 004 - The Hero's Journey
Birds and airplanes don’t always get along so well. Just ask Sully Sullenberger, the Air Force Academy graduate. On January 15, 2009, Captain Sullenberger was piloting a commercial flight on an Air…
Mon 15 May 2017
Episode 003 - Problem-Solution Headlines
I was recently watching a video sales letter from an investment advice publisher. The narrator told the story of Steve Jobs, in 2008, walking in the hills of San Jose, California, with one of Apple…
Wed 03 May 2017
Episode 002 - Laziness Headlines
In the late 1970s, famous copywriter Joe Karbo rocked the direct marketing world with his full-page newspaper ads. The headline was: “The Lazy Man’s Way To Riches.” Many people thought this was rev…
Tue 02 May 2017
Episode 001 - Curiosity Headlines
There’s nothing quite like watching little kids staring at wrapped-up presents under the Christmas tree. They’re so excited. They know they’re supposed to wait until Christmas to open the presents,…
Mon 01 May 2017
Episode 000 - Introduction
David Garfinkel, the World's Greatest Copywriting Coach, has started a new podcast.
What's it all about?
Listen to find out
Download.
Sun 30 Apr 2017
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