Copywriters Podcast
This podcast reveals the insider secrets of advertising copy that makes money.
Insights into the highly profitable world of direct response marketing.
Hosted by the World's Greatest Copywriting Coach, David Garfinkel.
- Update frequency
- every 7 days
- Episodes
- 437
- Years Active
- 2017 - 2025
Episode 056 - Growing a 9-Figure Business
Today we’ve got another Report from the Field, and our special guest, our returning champion, is Joe Schriefer from Agora Financial. Joe, thanks for coming back!
So here’s what we’re going to talk …
Mon 14 May 2018
Episode 055 - The Big Idea, the Agora Financial Way
Featuring Joe Schriefer
We’ve talked about the Big Idea on the show before, but we have a report from the field today with the best expert I know or know of on this topic, Joe Schriefer. Just on th…
Sun 06 May 2018
Episode 054 - Reports from the Field with Nathan Faser
There’s an old concept in direct response called “dry testing.” Basically, it means you sell the product before you have it. I’ve heard questions about whether it’s legal to do this with physical p…
Mon 30 Apr 2018
Episode 053 - Fear and Greed
Meeting with editor from large subscription newsletter publisher in 2006, at conference. Editor didn’t understand copy all that well – joked that “In our copywriting department, we have two divisio…
Mon 23 Apr 2018
Episode 052 - The Giant Trust-Builder
A friend with a dog problem – biting. Found a training way to completely eliminate the problem. Product. Lead-genAd was very powerful: Biting dog? First thing they do is try to put your pooch down.…
Mon 16 Apr 2018
Episode 051 - Dressing Up Your Offer
So, I recently bought a new piece of music equipment.
It came with a lot of bells and whistles, including:
Opening – Eqs and Compressors
Supercharger GT 99
Passive EQ 149
Vari Comp 99
Enhanced EQ …
Mon 09 Apr 2018
Episode 050 - Copywriter Plus
Show’s today about what I’m calling “Copywriter-Plus.” As things have become very competitive in the world of copy, this is a new strategy I’ve discovered that could help every copywriter who takes…
Mon 02 Apr 2018
Episode 049 - Reports from the Field - Victor Urbina
Today we’re starting a new special feature of the Copywriters Podcast.
It’s called Reports from the Field. These are interviews with people who are not merely EXPERTS – they are also practitioners.…
Mon 26 Mar 2018
Episode 048 - Maslow's Hierarchy of Needs
This week's episode is a little bit different.
David and Nathan do a bit of a freestyle rant on Maslow's hierarchy of needs, as it pertains to writing your sales copy.
For those of you who might b…
Mon 19 Mar 2018
Episode 047 - Direct vs. Indirect Leads
As a journalist, I was trained to do “news stories” and “feature stories.”
A news story started with a quick, curiosity-provoking sentence hinting or outright telling what the story was about.
A fe…
Mon 12 Mar 2018
Episode 046 - Monster Creativity
Story about recent critique client: a couple good ideas; 20.
Mandy’s question about my creativity, from her podcast interview:
Question 2: One other thing I noticed about reading your testimonials……
Sun 04 Mar 2018
Episode 045 - Increasing Perceived Value
Native Instruments purchase - $1200 for a hard drive filled with music software and virtual instruments. This cost me more than a lot of my guitars!
I called my sales engineer at Sweetwater, Brian.
…
Sun 25 Feb 2018
Episode 044 - Writing With Muscle
I got this small rubber ball to squeeze to strengthen the muscles in my left hand, when I started playing guitar again a couple years ago after a 40-year “break.”
You want your copy to be as strong…
Sun 18 Feb 2018
Episode 043 - Finding Your Hook
On June 23, 1965, a group out of Detroit called The Contours released a record which became a big hit. The tune was written by written by Smokey Robinson and Bobby Rogers, and it was called “First,…
Mon 12 Feb 2018
Episode 042 - Copywriting and Magic
Copywriting is a lot like magic.
With good sales copy, you can hold a reader captive. You can take them on a journey and open them up a world of opportunities. You can spell out some words and cas…
Mon 05 Feb 2018
Episode 041 - Copywriting and Sales Funnels with David Allan
How does copywriting apply to a sales funnel? David Allan joins us to break it down.
We start with the 5,000-foot view by exploring what funnels are and how they work.
Then, David goes over some s…
Sun 28 Jan 2018
Episode 040 - Seven Deadly Sins
When I first started copywriting, I had a real disadvantage. I had been a journalist, and the underlying belief -- at the time -- was that people are rational: You simply give them the facts, for a…
Mon 22 Jan 2018
Episode 039 - Interviewing Tips for Copywriters
1 Bob story
"Like my family's kitchen." My experience was a little different - Jimmy Carter, Gerald Ford. I knew how to ask questions - but still hadn't learned how to ask engaging questions that …
Mon 15 Jan 2018
Episode 038 - The USP Shortcut
I remember when I was a kid, I asked my dad about the cigarettes he was smoking. Very sarcastically, he repeated words from a commercial: "For the best combination of filter and good taste, Kent sa…
Sun 07 Jan 2018
Episode 037 - Getting Into Copy Flow
Have you ever see a musician who's like this unimpressive guy, sort of could fade into the background at the drop of a pin.
Then he picks up an instrument, and he's like in a different universe.
Wh…
Mon 01 Jan 2018
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