Copywriters Podcast
This podcast reveals the insider secrets of advertising copy that makes money.
Insights into the highly profitable world of direct response marketing.
Hosted by the World's Greatest Copywriting Coach, David Garfinkel.
- Update frequency
- every 7 days
- Episodes
- 437
- Years Active
- 2017 - 2025
Prompts That Make AI Writing Conversational, With Jason Parker
In theory, AI should be able to do anything you tell it, including write good copy for you. In practice, AI does what you give it instructions to do. And finding the instructions to give it that …
Mon 08 Jul 2024
Stories That Predict The Future
It is rare that we quote baseball players on Copywriters Podcast, but today we are going to quote a great one, Yogi Berra. He said, “It is difficult to make predictions, especially about the futu…
Mon 01 Jul 2024
Pro Wrestling Storytelling Secrets, With Copywriter Todd Jones
If your tank is empty and you’re looking for inspiration, you could do worse than to watch a little WWE wrestling. ¬ Our special guest today, Todd Jones, is quite a fan and an expert. He’s written …
Mon 24 Jun 2024
How Jason Parker Made AI Write Really Good Copy
I really didn’t believe it was possible—that AI could crank out compelling copy in a conversational, persuasive voice. But I reconnected with my old mentoring client Jason Parker last week. By “ol…
Mon 17 Jun 2024
Beware The Curse Of Knowledge
When you talk about your product and you get that deer-in-the-headlights look, what gives? In the best of all worlds, it’s simply that the prospect doesn’t understand what you’re saying. And that…
Mon 10 Jun 2024
The Incredible, Versatile Origin Story
First weekend in May, the #1 show on Netflix was an origin story. Not a real origin story, but a total fabrication for comedy purposes. It was a movie called Unfrosted. It’s important for copywri…
Mon 03 Jun 2024
New Ways To Open Your Copy With A Story
Every day it gets worse–the struggle to get people’s attention. It’s always been hard, but never like this before. Too many things and people are competing for our attention at any given moment. …
Mon 27 May 2024
Nightmare Clients And What To Do About Them, with Copywriter Kim Krause Schwalm
Time to talk about a taboo subject that needs to be discussed: The truly awful clients copywriters inevitably get, and how to set things right with them (or make a Quick Draw McGraw exit)! We’ve a…
Mon 20 May 2024
Jack Turk’s Killer Copy Checklist
After you’ve finished your copy, how do you know that you got everything right and haven’t left anything out? There are several good ways to double-check, but I don’t think there’s one more fun …
Mon 13 May 2024
When You Should Set Up An Agency, With Andy Strote
If you’re a copywriter and you’re itching to build a business, what should you do? You probably have many options. But if you’d like to know whether building your own agency is the right way to go…
Mon 06 May 2024
5 Ways To Make Any Story Stronger
Once you can start using stories effectively in your copy, you have for all practical purposes developed a marketing superpower. But don’t stop there. Because the difference between a story and a…
Mon 29 Apr 2024
Building A Fortune From Scratch, With Aaron Gentzler
If you wanted to build your own home from scratch, it would be a good idea to talk to someone who’s done that, right? Same thing with a sales funnel that generates a level of income you can barely…
Mon 22 Apr 2024
Video Ads - Old Masters Board Meeting
Today we have a special edition of the Old Masters Series. I’ve convened a “board meeting” of six of our favorite Old Masters: David Ogilvy, Vic Schwab, Joe Sugarman, Gene Schwartz, Claude Hopkins…
Mon 15 Apr 2024
5 Entertaining Ways To Increase Sales
Last week we had A-List Copywriter Donnie Bryant on to tell us that the era of salesmanship in print is over for copywriting, to be replaced by showmanship in print. He added that knowing how to s…
Mon 08 Apr 2024
Showmanship Not Salesmanship, With Donnie Bryant
For years, copywriters have been bowing down to a pivotal moment in copywriting history when John E. Kennedy revealed to Albert Lasker that advertising is, in fact, nothing more than “salesmanship …
Mon 01 Apr 2024
AI In The Trenches, With Aaron Gentzler
If you’d like to know what goes on behind the scenes in the world of financial copywriting, our guest today has the inside story. Aaron Gentzler is CMO of Mauldin Economics, a major financial publi…
Mon 25 Mar 2024
My 10 Rules Of Copywriting Mentoring
This is a Manifesto and an Exposé. People ask me all the time what I do in my mentoring of copywriters and business owners. I mean, what did I do to earn the tagline, “The World’s Greatest Copywri…
Mon 18 Mar 2024
Response-Boosting Pre-Launches, With Brenna McGowan
These days, more than ever before, it’s not merely optional that you stand out in the marketplace. For the listeners of this podcast, that is true whether you’re a copywriter, a marketing consultan…
Mon 11 Mar 2024
Joe Sugarman Seminar Highlight Reel - Old Masters Series
One of the first two books I devoured and then recommended to people who bought my course was by Old Master Joe Sugarman, who passed away two years ago. The book was called “Advertising Secrets of …
Mon 04 Mar 2024
The Unspeakable Power Of Envy
Today we’re going to talk about an emotion that gets short shrift in copywriting, but I believe is the most powerful of all when it comes to motivating people. That emotion is: Envy. It’s controv…
Mon 26 Feb 2024
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