Velvet Rope Playbook

In this episode of The Velvet Rope Playbook, we explore a concept more powerful than pitch decks, processes, or pricing when it comes to selling to the wealthy:

Social alignment.

Meet Elise, a private …

In this episode of The Velvet Rope Playbook, we’re dismantling one of the most common misconceptions about selling to the wealthy:

That it’s all about performance. Numbers. ROI.

It’s not.

It’s about ide…

In this episode of The Velvet Rope Playbook, we’re not talking about elegance for its own sake—

We’re talking about the strategic use of exclusion as a tool for attracting and elevating high-net-worth…

In this episode of The Velvet Rope Playbook, we’re stepping into the shadowy elegance of true elite influence—the kind that isn’t broadcast, boosted, or optimized for engagement.

Meet Augustin Laroque…

In this episode of The Velvet Rope Playbook, we spotlight a radically different path to success in the luxury market—one that defies the usual “more leads, more hustle” playbook.

Meet Julien Park.

No C…

In this episode of The Velvet Rope Playbook, we’re exploring one of the most misunderstood principles in high-end client attraction:

Availability signals status—and too much of it signals the wrong ki…

In this episode of The Velvet Rope Playbook, we’re exploring one of the most overlooked yet powerful elements of affluent client attraction:

Atmosphere.

Because at the top of the market, your expertise…

In this episode of The Velvet Rope Playbook, we explore a quiet force behind some of the most exclusive client relationships in the world:

Pull power.

Because in high-trust, high-net-worth spaces, the …

In this episode of The Velvet Rope Playbook, we explore a part of high-end client psychology that rarely gets discussed—but shows up everywhere behind the velvet curtain:

The test of discretion.

Afflue…

In this episode of The Velvet Rope Playbook, we’re diving into one of the most powerful psychological levers you can pull in high-end client attraction:

Authority.

Because here’s the truth:

Everyone—eve…

In this episode of The Velvet Rope Playbook, we’re talking about one of the most misunderstood moves in high-end sales:

How to follow up without losing status.

You’ve heard it said a thousand times:

“Th…

In this episode of The Velvet Rope Playbook, we’re diving into a secret of high-end sales that almost nobody teaches—

and even fewer master:

Stillness closes. Talking too much kills.

Today you’ll meet C…

In this episode of The Velvet Rope Playbook, we’re exposing a mistake that even the smartest firms make when selling to ultra-wealthy clients:

Leading with logic instead of connection.

Today, you’ll he…

In this episode of The Velvet Rope Playbook, we’re talking about something every professional faces—

but few handle correctly when selling to the affluent:

Objections that aren’t really questions—they’…

In this episode of The Velvet Rope Playbook, we’re unpacking a subtle—but critical—skill for selling to the affluent:

Overcoming objections without confrontation—through storytelling.

Because in high-t…

In this episode of The Velvet Rope Playbook, we’re tackling one of the biggest silent killers of success in high-end markets:

Sounding just like everyone else.

In industries like real estate, financial…

In today’s episode of The Velvet Rope Playbook, we’re stepping outside of tactics and into something more subtle—but equally powerful:

Energy.

Because at the top of the market, affluent clients aren’t …

In this episode of The Velvet Rope Playbook, we’re exploring a powerful concept that separates the one-and-done vendor from the trusted advisor in high-end markets:

The Second Sale.

Because anyone can …

In this episode of The Velvet Rope Playbook, we’re breaking down one of the most powerful (and misunderstood) forces in luxury sales:

Affluent clients don’t say yes to the best price.

They say yes to t…

In this episode of The Velvet Rope Playbook, we’re diving into a subtle but critical truth about selling to the ultra-wealthy:

They don’t think they’re being sold to.

They think they’re making a select…