Velvet Rope Playbook

On the rooftop terrace of the exclusive St. Moritz Club, where high-stakes deals unfold over truffle risotto and vintage Champagne, one email was about to determine the fate of a multimillion-dollar …

Affluent clients don’t buy products or services—they buy how those offerings make them feel. In this episode, we delve into the art of selling a vision, inspired by the approach of Marlowe “Mirage” M…

Selling to the affluent isn’t just about seizing every opportunity—it’s about knowing when to say no. In this episode, we explore the concept of selective selling, an essential strategy for brands an…

In the high-stakes world of selling to affluent clients, the most effective strategy might just be the opposite of what you’d expect: the non-sale. In this episode, we uncover the power of building t…

When it comes to selling to the affluent, the gatekeepers—those trusted advisors, tastemakers, and influencers—hold the keys to success. In this episode, we delve into the art and strategy of winning…

In this episode, we uncover the art and science of storytelling as a game-changing tool for selling high-end experiences and services. Drawing from real-world examples of Luca “Canvas” Conti, a Milan…

In this episode, we uncover the art and science of storytelling as a game-changing tool for selling high-end experiences and services. Drawing from real-world examples of Luca “Canvas” Conti, a Milan…

In this episode of The Velvet Rope Podcast, we delve into the nuanced world of networking in elite circles. Unlike traditional networking, operating in spaces like country clubs, charity galas, and p…

In this captivating episode of The Velvet Rope Podcast, we explore the artistry behind making luxury seem effortless. Cassandra “Velvet Touch” Leclerc, a high-stakes event planner renowned for transf…

In this episode of The Velvet Rope Podcast, we explore the true power of exclusivity in luxury markets. While every high-end brand touts excellence, only a select few create an allure so unique it be…

In this episode of The Velvet Rope Podcast, we step into the world of Victor "Vault" Vance, a master closer whose secret weapon isn’t his pitch—it’s his ability to listen. Join us in a dimly lit ciga…

In this exclusive episode of The Velvet Rope Podcast, we take you inside the hallowed halls of The Regency Club, a private members-only haven where power and strategy are exchanged as casually as a h…

In this episode of The Velvet Rope Podcast, we delve into the nuanced world of selling to affluent clients and how objections can be transformed into opportunities. For the wealthy, a “no” isn’t nece…

In this episode of The Velvet Rope Podcast, we explore the art of the follow-up through the lens of Lila "Velvet Touch" Vance, a luxury concierge whose dedication to her clients extends far beyond th…

In this captivating episode of The Velvet Rope Podcast, we step into an exclusive world of high-stakes deals and the art of discretion. Set against the luxurious backdrop of The Penthouse Lounge at T…

Selling to the elite isn’t just about satisfying today’s desires; it’s about anticipating what they’ll crave tomorrow. In this episode, we explore the fascinating intersection of innovation, exclusiv…

In this episode of The Velvet Rope Podcast, we explore the art of selling to the ultra-wealthy through the lens of discretion. Our conversation begins with the mantra of Sebastian “Silent Seal” Sincl…

In this episode of The Velvet Rope Podcast, I dive into the grand theatrics of selling to the ultra-wealthy, where every deal is a performance, every interaction a power play, and every win or loss r…

In this fascinating episode of The Velvet Rope Podcast, I dive into the glittering world of ultra-wealthy dating, where romance meets exclusivity. For these individuals, finding a partner isn’t about…

In today’s episode of The Velvet Rope Podcast, we dive deep into the elusive art of creating the “Wow Factor” in service delivery. Affluent clients expect a baseline of excellence, but securing their…