Velvet Rope Playbook

Have you ever walked into a room and immediately felt like you don’t belong—like you’re just waiting for someone to call you out and say, “You’re not supposed to be here”? That’s imposter syndrome, a…

Steve Varsano, the founder of The Jet Business, didn’t just create a company—he built an experience. His office? Not in some generic high-rise, but inside a full-scale replica of a jet cabin on Park …

Trying to market to everyone is the fastest way to land no one. But that didn’t stop Jack "Discount" Dalton — a financial advisor who believed that the broader his reach, the bigger his business. Jac…

One of the biggest roadblocks professionals face when trying to break into the high-net-worth market isn’t their skills, their network, or even their pricing—it’s social proof.

👉 How can you attract a…

Ultra-wealthy clients don’t choose their service providers from ads. They rely on recommendations, but not just any referrals—ones built on compelling, memorable stories. In this episode, we uncover …

Ever wonder why it feels impossible to break into affluent circles? Why wealthy clients seem just out of reach while others seem to land them effortlessly?

In this episode, I’m telling the story of Ou…

What if the biggest obstacle keeping you from breaking into the affluent market isn’t strategy, pricing, or connections—but fear? The fear of being judged.

Many professionals secretly worry that wealt…

Ever heard a pitch so good you couldn’t say no? One that pulled you in, kept you hooked, and by the end, you were practically throwing your credit card at the person? That’s not luck—that’s AIDA in a…

What if you could charge significantly higher fees while working with fewer clients—and have them want to pay you more? That’s exactly what we’re unpacking today as we dive into one of the most power…

Imagine walking past an exclusive club in Miami or Beverly Hills. No signs, no ads—just a long line, a clipboard-wielding bouncer, and an air of mystery. Your first thought? “What’s going on in there…

Here’s the deal—if you want to attract high-net-worth clients, you can’t show up looking like a budget option. Too many agents and advisors treat their personal brand as an afterthought, hesitating t…

Big deals don’t happen in offices—they happen at the right tables. In this episode, I reveal The $10,000 Dinner Strategy, a powerful, underutilized approach that transforms casual meals into high-val…

There’s a silent killer in high-end business, and it’s price competition. Too many professionals—smart, skilled, and driven—fall into the trap of undercutting the competition and justifying their val…

If there’s one thing I know about selling to the affluent, it’s this—indifference is your biggest enemy. The moment a high-net-worth prospect thinks, Eh, I’ll decide later, you’ve already lost. That’…

What keeps so many professionals stuck in the same cycle—serving the same clients at the same price points, year after year? It’s not skill. It’s not even a lack of opportunity. It’s fear. Specifical…

In this episode, we dive into the hidden barrier that stops many professionals from tapping into the high-net-worth market. It’s not about a lack of skill or opportunity—it’s about the mindset. Join …

Far from your typical real estate guru, Tom Vu captivated audiences in the late ‘80s and early ‘90s with his extravagant promise of quick riches—delivered from the deck of a yacht, surrounded by biki…

In this episode, we break down the myth of exclusive, secretive networks among the ultra-wealthy. Rather than relying on a mysterious handshake or insider code, the key to gaining access lies in the …

Ever heard a financial advisor or real estate agent say, "Luxury clients don’t care about social media" or "If you’re good enough, your services should sell themselves"? If so, you’ve just met someon…

If you’re selling services, you’re already losing. The ultra-wealthy don’t pay for just another financial plan, marketing strategy, or legal consultation—they pay for access. Access to insider knowle…