Velvet Rope Playbook
Welcome to The Velvet Rope Playbook, where stories of affluent marketing take center stage. Dive into the lives of fascinating characters, explore the opulent worlds they inhabit, and uncover lessons on exclusivity, influence, and the subtle strategies behind successful branding. Through tales brimming with wit, intrigue, and charm, Mark Satterfield offers insights into what truly resonates with the affluent. Whether you’re seeking inspiration, actionable advice, or simply a delightful escape, The Velvet Rope Playbook delivers stories that educate, entertain, and elevate your approach to marketing in the world of luxury.
Catch all the episodes at http://VelvetRopePodcast.com and claim your FREE copy of my #1 Amazon Best Seller, The Affluent Marketing Blueprint—your guide to attracting wealthy clients.
The Velvet Rope Playbook is an independent production and is not affiliated with or endorsed by any other organization."
- Update frequency
- every day
- Average duration
- 6 minutes
- Episodes
- 259
- Years Active
- 2024 - 2025
The Billionaire Butterfly Effect — How One Affluent Client Can Transform Everything
Most professionals treat referrals like a numbers game: more contacts, more leads, more introductions.
But in the world of the ultra-wealthy, volume isn’t the goal.
Access is.
And one introduction—if it…
The Discerning Buyer — What Wealthy Clients Are Really Looking For
Many professionals believe they can’t work with affluent clients—
Not because they’re unqualified…
But because of the stories they tell themselves.
“Wealthy people are demanding.”
“They’ll waste my time.…
The Discount Dilemma — Why Charging Less Can Cost You More
“If I raise my prices, I’ll lose clients.”
“Who am I to charge premium fees?”
If you’ve ever had those thoughts—this episode is for you.
Today on The Velvet Rope Playbook, we’re diving into The Discount…
The Elevation Effect — How Sable Quinn Sold Aspiration, Not Just Results
Today’s story is about Sable Quinn, a high-level advisor who was already known for delivering excellent results—solid, proven, professional.
But the game changed when she stopped marketing the mechani…
The Inner Circle Strategy — How Rhett Langdon Became the Trusted Name Behind the Curtain
Today’s story is about a consultant named Rhett Langdon, a man you won’t find on panels, podcasts, or press releases—but whose name travels through the private conversations of one of the wealthiest …
The Legacy Letter Strategy — How Eliza Kent Became More Than an Estate Attorney
Today’s story is about a woman named Eliza Kent, an estate attorney whose clients don’t just see her as legal support.
They see her as something more—
A steward.
A memory keeper.
A voice of calm in the m…
The Invisible Handshake: How Ledger Lane Got the Yes Before He Asked
Before the pitch.
Before the offer.
Before the first “So, what do you do?”…
There’s a moment.
A vibe.
A silent exchange.
Today on The Velvet Rope Playbook, we’re exploring what I call The Invisible Handsha…
Selling With The Velvet Touch: How Ivy “The Whisper” Rose Sold More by Saying Less
Today’s story is about a real estate agent with a velvet touch—Ivy Rose, better known around the peninsula as The Whisper.
She doesn’t push. She doesn’t pitch.
And yet… her luxury listings sell faster,…
The Mystery Advantage: How Celeste Vale Used Elusiveness to Attract the Elite
What if the secret to attracting high-net-worth clients wasn’t being everywhere… but being somewhere rare?
In today’s episode of The Velvet Rope Playbook, you’ll meet Celeste Vale, a luxury image cons…
The Long Game Lunch: How Whit Carmichael Turned Low-Pressure Meals into High-Value Referrals
In today’s episode of The Velvet Rope Playbook, we dive into the story of Whit Carmichael — a sharp, understated strategist who understood something most salespeople never grasp:
The most powerful sal…
The Prestige Partnership
In a quiet corner of Charleston, there’s a tailor named Miles Carrington III whose name carries weight in rooms where discretion is currency. His shop has no sign. No website. No newsletter. And yet……
The Sultan of Service
Most professionals think scaling means more clients, more volume, more chaos.
But the real power move?
Fewer clients. Better experience. Higher fees.
In today’s episode of The Velvet Rope Playbook, I’m …
Coco DuBois And The Jazz Restaurant Strategy
In this episode of The Velvet Rope Playbook, we step off the crowded streets and into the candlelit world of DuBois—a quiet little French restaurant nestled between an antique bookshop and a florist …
Mirror, Not Megaphone: How Dray Forrester Stopped Trying to Impress and Started Closing Elite Clients
Today’s story is about Dray Forrester—a sharp, articulate coach with all the credentials, a killer five-step proprietary system, and a polished brand.
But despite doing everything right, he kept getti…
Nick Jones & Soho House – Reinventing the Private Club for the Elite
Nick Jones didn’t just launch another members-only club—he transformed the concept of exclusivity into a lifestyle empire with Soho House. In this episode, we dive deep into how he created a global b…
The “Whisper Network” Win: How Nico Renner Became the Name Shared in All the Right Chats
Welcome back to The Velvet Rope Playbook — the podcast for professionals who attract elite clients not by shouting louder… but by becoming the name that gets quietly passed from one power player to a…
The Zen of Zero Headaches
Most professionals think success means grinding harder, handling more clients, and “hustling” their way to the top. But the truth?
The real win isn’t more work—it’s better work.
In today’s episode, I’m…
The Reinvention of Jack ‘Stacks’ Marino and the Quiet Gym With Loud Results
Welcome to another episode of The Velvet Rope Playbook —your backstage pass into the world of affluent marketing and luxury client attraction.
Today, we’re stepping into a gym that doesn’t look—or fee…
The Velvet Canvas: Sell the Vision Not The Process
Welcome to the 100th episode of The Velvet Rope Playbook, the podcast where selling to the wealthy isn’t just strategy—it’s theater.
Today, we meet Marian “Moxie” Martindale—a painter with the soul of…
Drive, Chip, Close: Danny Monroe’s Sales Game
Today’s episode takes you inside the pristine fairways and private conversations of The Governor Pinegrove Country Club, where we meet Danny Monroe—a loan officer whose client acquisition strategy is…