Welcome to The Velvet Rope Playbook, where stories of affluent marketing take center stage. Dive into the lives of fascinating characters, explore the opulent worlds they inhabit, and uncover lessons on exclusivity, influence, and the subtle strategies behind successful branding. Through tales brimming with wit, intrigue, and charm, Mark Satterfield offers insights into what truly resonates with the affluent. Whether you’re seeking inspiration, actionable advice, or simply a delightful escape, The Velvet Rope Playbook delivers stories that educate, entertain, and elevate your approach to marketing in the world of luxury.
Catch all the episodes at http://VelvetRopePodcast.com and claim your FREE copy of my #1 Amazon Best Seller, The Affluent Marketing Blueprint—your guide to attracting wealthy clients.
The Velvet Rope Playbook is an independent production and is not affiliated with or endorsed by any other organization."
In this episode of The Velvet Rope Playbook, we’re looking at a trap disguised as safety:
the referral-only business.
You think it’s working.
You’ve got trusted contacts.
Deals keep coming in.
Until… they…
In this episode of The Velvet Rope Playbook, we’re getting honest about something every high-level professional has felt—but rarely says out loud:
“How is someone with half my talent getting better cl…
In this episode of The Velvet Rope Playbook, we’re talking about a risk most professionals never see coming… until it’s too late.
You didn’t drop the ball.
You didn’t burn a bridge.
You were just quietl…
In this episode of The Velvet Rope Playbook, we’re tackling a different kind of danger—not failure… but success that’s slowly turning into a ceiling.
You’re booked solid.
Your clients like you.
Your bus…
In this episode of The Velvet Rope Playbook, we dive into one of the most frustrating experiences in high-end sales: ghosting.
You nailed the meeting.
The client seemed excited.
They said, “Let’s move f…
Today’s story isn’t about real estate.
It’s not about consulting.
And it’s definitely not about funnels.
It’s about beer.
And golf.
And a cart girl named Kameron Centennial, who understands sales psycholo…
In a small office above a wine merchant in Tribeca, there’s a man named Blaise Varnell.
You won’t find him on Instagram.
You won’t get ads targeting you with his name.
You might not even understand exac…
There was a time when being constantly available was seen as good business.
You picked up every call.
Answered every email.
Said yes to every meeting.
But in the world of elite advisory, private client w…
They see you before they hear you.
And they decide—almost instantly—what category you belong in.
This isn’t paranoia.
It’s pattern recognition—and in high-net-worth environments, it happens faster, shar…
In Beverly Hills, there’s a consultant named Nico Valez.
His tailoring is sharp.
His car is quiet.
His manner is slower than most—deliberate, intentional.
He works with ultra-wealthy families, helping th…
Every room has an alpha.
But not every alpha needs to be loud, flashy, or forceful.
The real alpha—the Strategic Alpha—moves differently.
He doesn’t dominate.
He doesn’t chase approval.
He doesn’t flex to…
You won’t see Sabrina Vale on bus benches.
She’s not hosting cocktail open houses or mailing glossy postcards to zip codes she wouldn’t live in.
And yet, year after year, she moves some of the most pri…
In a quiet, skylit studio in Santa Fe, Robin Castela thought she was simply helping wealthy clients acquire art.
But over time, something shifted.
She wasn’t just brokering paintings.
She was translatin…
Down a quiet stretch of Brickell Avenue, in a building with no sign and a buzzer that clicks twice before the door unlocks, you’ll find Cal Bishop.
You won’t find him on Google.
You won’t see his clien…
Let’s be honest: women aren’t playing the same game when it comes to earning trust in high-net-worth circles.
They’re playing a different game—with unspoken expectations, invisible criteria, and a lev…
There’s a moment every high-level professional hits—quiet, frustrating, and impossible to ignore.
Your pitch is polished.
Your results are real.
You’re doing everything right…
And yet the right clients—t…
There are two kinds of professionals who try to enter elite rooms.
The first is the technician—sharp, polished, and prepared. He knows the numbers. His strategies are flawless. He gets results.
And yet…
In business, we obsess over messaging.
We fine-tune our stories.
We practice our pitch.
But in rooms where real money moves—
Your words are secondary.
In today’s episode of The Velvet Rope Playbook, we un…
Today’s story is about Ransom Quinn, an understated advisor who didn’t lead with spreadsheets, credentials, or jargon.
He led with a story.
One story.
Told at the right moment…
To the right person…
In the…
Today’s episode goes deeper than tactics.
We’re not just talking about how to market to the wealthy—
We’re talking about how stepping into the world of affluence changes who you are.
This is The Ascenda…