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Velvet Rope Playbook - Podcast

Velvet Rope Playbook

Welcome to The Velvet Rope Playbook, where stories of affluent marketing take center stage. Dive into the lives of fascinating characters, explore the opulent worlds they inhabit, and uncover lessons on exclusivity, influence, and the subtle strategies behind successful branding. Through tales brimming with wit, intrigue, and charm, Mark Satterfield offers insights into what truly resonates with the affluent. Whether you’re seeking inspiration, actionable advice, or simply a delightful escape, The Velvet Rope Playbook delivers stories that educate, entertain, and elevate your approach to marketing in the world of luxury.

Catch all the episodes at http://VelvetRopePodcast.com and claim your FREE copy of my #1 Amazon Best Seller, The Affluent Marketing Blueprint—your guide to attracting wealthy clients.

The Velvet Rope Playbook is an independent production and is not affiliated with or endorsed by any other organization."

Entrepreneurship Business Marketing
Update frequency
every day
Average duration
6 minutes
Episodes
259
Years Active
2024 - 2025
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Referrals Are Not a Business Plan — How Overreliance Traps You in the Feast-and-Famine Cycle

Referrals Are Not a Business Plan — How Overreliance Traps You in the Feast-and-Famine Cycle

In this episode of The Velvet Rope Playbook, we’re looking at a trap disguised as safety:

the referral-only business.

You think it’s working.

You’ve got trusted contacts.

Deals keep coming in.

Until… they…

00:07:04  |   Sat 10 May 2025
Why Less Talented People Keep Getting the Clients You Deserve

Why Less Talented People Keep Getting the Clients You Deserve

In this episode of The Velvet Rope Playbook, we’re getting honest about something every high-level professional has felt—but rarely says out loud:

“How is someone with half my talent getting better cl…
00:05:59  |   Fri 09 May 2025
You Weren’t Fired—You Were Replaced Quietly

You Weren’t Fired—You Were Replaced Quietly

In this episode of The Velvet Rope Playbook, we’re talking about a risk most professionals never see coming… until it’s too late.

You didn’t drop the ball.

You didn’t burn a bridge.

You were just quietl…

00:05:55  |   Thu 08 May 2025
The Hidden Cost of Working With People Who Can’t Take You Further

The Hidden Cost of Working With People Who Can’t Take You Further

In this episode of The Velvet Rope Playbook, we’re tackling a different kind of danger—not failure… but success that’s slowly turning into a ceiling.

You’re booked solid.

Your clients like you.

Your bus…

00:06:37  |   Wed 07 May 2025
Why They Ghost — The Real Reason High-End Clients Disappear

Why They Ghost — The Real Reason High-End Clients Disappear

In this episode of The Velvet Rope Playbook, we dive into one of the most frustrating experiences in high-end sales: ghosting.

You nailed the meeting.

The client seemed excited.

They said, “Let’s move f…

00:05:27  |   Tue 06 May 2025
The Cart Girl Close: The High-End Art of the Playful Upsell

The Cart Girl Close: The High-End Art of the Playful Upsell

Today’s story isn’t about real estate.

It’s not about consulting.

And it’s definitely not about funnels.

It’s about beer.

And golf.

And a cart girl named Kameron Centennial, who understands sales psycholo…

00:07:21  |   Mon 05 May 2025
The Quiet Broker — How Blaise Varnell Moves Deals You’ll Never Hear About

The Quiet Broker — How Blaise Varnell Moves Deals You’ll Never Hear About

In a small office above a wine merchant in Tribeca, there’s a man named Blaise Varnell.

You won’t find him on Instagram.

You won’t get ads targeting you with his name.

You might not even understand exac…

00:04:46  |   Sun 04 May 2025
Selective Availability — The New Signal of Serious Men

Selective Availability — The New Signal of Serious Men

There was a time when being constantly available was seen as good business.

You picked up every call.

Answered every email.

Said yes to every meeting.

But in the world of elite advisory, private client w…

00:05:25  |   Sat 03 May 2025
The First Five Seconds: How the Wealthy Decide Who You Are

The First Five Seconds: How the Wealthy Decide Who You Are

They see you before they hear you.

And they decide—almost instantly—what category you belong in.

This isn’t paranoia.

It’s pattern recognition—and in high-net-worth environments, it happens faster, shar…

00:05:22  |   Fri 02 May 2025
The Proxy Decision

The Proxy Decision

In Beverly Hills, there’s a consultant named Nico Valez.

His tailoring is sharp.

His car is quiet.

His manner is slower than most—deliberate, intentional.

He works with ultra-wealthy families, helping th…

00:05:31  |   Thu 01 May 2025
The Strategic Alpha: Commanding Respect Without Flexing

The Strategic Alpha: Commanding Respect Without Flexing

Every room has an alpha.

But not every alpha needs to be loud, flashy, or forceful.

The real alpha—the Strategic Alpha—moves differently.

He doesn’t dominate.

He doesn’t chase approval.

He doesn’t flex to…

00:05:17  |   Wed 30 Apr 2025
The Source Strategist — How Sabrina Vale Became the Quiet Power in Montecito Real Estate

The Source Strategist — How Sabrina Vale Became the Quiet Power in Montecito Real Estate

You won’t see Sabrina Vale on bus benches.

She’s not hosting cocktail open houses or mailing glossy postcards to zip codes she wouldn’t live in.

And yet, year after year, she moves some of the most pri…

00:08:31  |   Tue 29 Apr 2025
The Affluent Guide — How Robin Castela Turned Art into Access

The Affluent Guide — How Robin Castela Turned Art into Access

In a quiet, skylit studio in Santa Fe, Robin Castela thought she was simply helping wealthy clients acquire art.

But over time, something shifted.

She wasn’t just brokering paintings.

She was translatin…

00:04:34  |   Mon 28 Apr 2025
The Vanishing Point — How Cal Bishop Built a Business That Lives in the Shadows (and Thrives There)

The Vanishing Point — How Cal Bishop Built a Business That Lives in the Shadows (and Thrives There)

Down a quiet stretch of Brickell Avenue, in a building with no sign and a buzzer that clicks twice before the door unlocks, you’ll find Cal Bishop.

You won’t find him on Google.

You won’t see his clien…

00:08:44  |   Sun 27 Apr 2025
The Rules Are Different for Women—Especially in the Affluent Space

The Rules Are Different for Women—Especially in the Affluent Space

Let’s be honest: women aren’t playing the same game when it comes to earning trust in high-net-worth circles.

They’re playing a different game—with unspoken expectations, invisible criteria, and a lev…

00:05:06  |   Sat 26 Apr 2025
Why the Wealthy Don’t Respond to Your Pitch… and What They Notice Instead

Why the Wealthy Don’t Respond to Your Pitch… and What They Notice Instead

There’s a moment every high-level professional hits—quiet, frustrating, and impossible to ignore.

Your pitch is polished.

Your results are real.

You’re doing everything right…

And yet the right clients—t…

00:06:13  |   Fri 25 Apr 2025
Why Status Beats Strategy—Until You Learn to Use Both

Why Status Beats Strategy—Until You Learn to Use Both

There are two kinds of professionals who try to enter elite rooms.

The first is the technician—sharp, polished, and prepared. He knows the numbers. His strategies are flawless. He gets results.

And yet…

00:05:55  |   Thu 24 Apr 2025
The Body Language of Men Who Are Taken Seriously

The Body Language of Men Who Are Taken Seriously

In business, we obsess over messaging.

We fine-tune our stories.

We practice our pitch.

But in rooms where real money moves—

Your words are secondary.

In today’s episode of The Velvet Rope Playbook, we un…

00:06:29  |   Wed 23 Apr 2025
Storyselling to the Ultra-Rich — How Ransom Quinn Closed the Deal with One Perfectly Told Story

Storyselling to the Ultra-Rich — How Ransom Quinn Closed the Deal with One Perfectly Told Story

Today’s story is about Ransom Quinn, an understated advisor who didn’t lead with spreadsheets, credentials, or jargon.

He led with a story.

One story.

Told at the right moment…

To the right person…

In the…

00:05:11  |   Tue 22 Apr 2025
The Ascendant Effect — How Working with the Affluent Transforms Your Identity.

The Ascendant Effect — How Working with the Affluent Transforms Your Identity.

Today’s episode goes deeper than tactics.

We’re not just talking about how to market to the wealthy—

We’re talking about how stepping into the world of affluence changes who you are.

This is The Ascenda…

00:05:26  |   Mon 21 Apr 2025
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