Velvet Rope Playbook
Welcome to The Velvet Rope Playbook, where stories of affluent marketing take center stage. Dive into the lives of fascinating characters, explore the opulent worlds they inhabit, and uncover lessons on exclusivity, influence, and the subtle strategies behind successful branding. Through tales brimming with wit, intrigue, and charm, Mark Satterfield offers insights into what truly resonates with the affluent. Whether you’re seeking inspiration, actionable advice, or simply a delightful escape, The Velvet Rope Playbook delivers stories that educate, entertain, and elevate your approach to marketing in the world of luxury.
Catch all the episodes at http://VelvetRopePodcast.com and claim your FREE copy of my #1 Amazon Best Seller, The Affluent Marketing Blueprint—your guide to attracting wealthy clients.
The Velvet Rope Playbook is an independent production and is not affiliated with or endorsed by any other organization."
- Update frequency
- every day
- Average duration
- 6 minutes
- Episodes
- 259
- Years Active
- 2024 - 2025
The Trust Dinner: How a Quiet Wealth Manager Built an Elite Client Base One Introduction at a Time
Most wealth managers cling to the idea that credentials are what win high-net-worth clients.
Series 65. CFP. CFA. Performance stats.
But here’s the truth:
Affluent clients don’t buy portfolios—they buy …
The Coat That Closed the Deal: How One Image Consultant Rebranded Herself for the Elite
There’s a moment in every high-level professional’s journey when they realize: it’s not about competence—it’s about relevance.
Today’s story is about Lulu Chase, an image consultant from San Francisco…
The Mindset of The Redline Strategy Group (that most others completely miss)
Welcome back to The Velvet Rope Playbook—the podcast for professionals who want to attract affluent clients without playing the volume game, lowering their prices, or faking it to look “big.”
Today’s …
The Certainty Effect: Why the Wealthy Trust Who Stays Calm When It Counts
Welcome back to The Velvet Rope Playbook—the podcast for professionals who want to attract high-net-worth clients without flaunting, faking, or chasing.
Today’s story is about Renee James.
She doesn’t …
They’re Not Buying Services—They’re Buying Status, Trust & Alignment
Welcome back to The Velvet Rope Playbook—the podcast for professionals who want to work with affluent clients without chasing, discounting, or trying to impress the wrong audience.
Today’s story is ab…
Proximity Pays: Why Being Around the Wealthy Changes Everything
Welcome back to The Velvet Rope Playbook—the podcast for professionals who want to attract affluent clients without begging, discounting, or chasing the wrong crowd.
Today, we’re telling the story of …
The Soft Power Close: How to Seal the Deal Without Pushing
In this episode of The Velvet Rope Playbook, we’re diving into one of the most elegant and underused strategies in luxury sales:
How to close without pressure.
How to make the sale—without ever asking …
How to Engineer Perceived Authority Without Saying a Word
In this episode of The Velvet Rope Playbook, we’re revealing one of the most powerful truths in high-end client attraction:
Authority isn’t earned in the room. It walks in with you.
Meet Elena Avery—no…
Expert vs. Guru: The Invisible Line That Changes Everything
In this episode of The Velvet Rope Playbook, we’re digging into a powerful distinction that separates capable professionals from magnetic, high-fee authorities:
The line between being seen as “qualifi…
Handling Rejection From The Top of The Pyramid
In this episode of The Velvet Rope Playbook, we’re telling the story every ambitious professional needs to hear:
Sometimes a rejection isn’t a door slamming shut. It’s a sign you’re one room away.
Meet…
The Insider Myth: You Don’t Have to Be Born Into It to Sell Into It
In this episode of The Velvet Rope Playbook, we’re dismantling a quiet lie that keeps too many talented professionals stuck on the sidelines of the affluent market:
“If I wasn’t born into it, I can’t …
They Don’t Need Another Friend — They Need a Trusted Expert
In this episode of The Velvet Rope Playbook, we’re cutting through one of the biggest misconceptions in selling to the affluent:
That it’s about being likable.
That charm closes the deal.
That if you’re…
You’re One Introduction Away from a Completely Different Life
In this episode of The Velvet Rope Playbook, we’re telling the story that so many sharp, capable professionals will find painfully familiar:
You’re brilliant. You’re credentialed. You’re doing everyth…
The Kingmaker Effect — How One Power Client Can Make You Undeniable
In this episode of The Velvet Rope Playbook, we explore the rare moment that separates the visible from the undeniable—
When one client, one introduction, one result… changes everything.
Meet Vanessa T…
How Serving the Wealthy Elevates Who You Become
In this episode of The Velvet Rope Playbook, we’re going beyond tactics and client acquisition.
We’re talking about transformation—your own.
Because the moment you begin working with high-net-worth cli…
The Velvet Frame: How to Control the Way the Wealthy See You
In this episode of The Velvet Rope Playbook, we’re exploring one of the most powerful—and least discussed—tools in affluent client attraction:
Perception. Curated. Engineered. Delivered in silence.
Mee…
The “We Already Know You” Effect
In this episode of The Velvet Rope Playbook, we explore a deeper layer of client attraction—one that lives beyond marketing funnels and polished personal brands:
The art of presence without promotion.
…
How to Create a Brand That Whispers Power, Not Shouts for Attention
In this episode of The Velvet Rope Playbook, we’re unpacking one of the most misunderstood truths in high-end marketing:
Powerful brands don’t announce themselves. They are discovered.
At the center of…
Don’t Be Relatable—Be Aspirational
In this episode of The Velvet Rope Playbook, we’re flipping the script on one of the most overused, misapplied pieces of marketing advice:
“Be relatable.”
Because at the high end of the market, that do…
The Hidden Cost of Mass Market Appeal (And How to Escape It)
In this episode of The Velvet Rope Playbook, we’re exposing one of the most costly mistakes professionals make when trying to grow their business:
They chase visibility… and lose value.
Meet Trevor Mad…