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Velvet Rope Playbook - Podcast

Velvet Rope Playbook

Welcome to The Velvet Rope Playbook, where stories of affluent marketing take center stage. Dive into the lives of fascinating characters, explore the opulent worlds they inhabit, and uncover lessons on exclusivity, influence, and the subtle strategies behind successful branding. Through tales brimming with wit, intrigue, and charm, Mark Satterfield offers insights into what truly resonates with the affluent. Whether you’re seeking inspiration, actionable advice, or simply a delightful escape, The Velvet Rope Playbook delivers stories that educate, entertain, and elevate your approach to marketing in the world of luxury.

Catch all the episodes at http://VelvetRopePodcast.com and claim your FREE copy of my #1 Amazon Best Seller, The Affluent Marketing Blueprint—your guide to attracting wealthy clients.

The Velvet Rope Playbook is an independent production and is not affiliated with or endorsed by any other organization."

Entrepreneurship Business Marketing
Update frequency
every day
Average duration
6 minutes
Episodes
259
Years Active
2024 - 2025
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The Scarcity Advantage: Why Limited Access Creates Unlimited Demand

The Scarcity Advantage: Why Limited Access Creates Unlimited Demand

There’s a little place on the Upper East Side called Velvet Jack’s.

No website. No phone number. No way in—unless you already belong.

It’s the same principle that fuels every high-net-worth deal, luxur…

00:06:29  |   Wed 09 Jul 2025
Why Fast Freddie Ditched Networking & Tripled His Business

Why Fast Freddie Ditched Networking & Tripled His Business

Fast Freddie Fontana was burnt out.

Cocktail hours, mixers, endless handshakes… and nothing to show for it.

👉 He had the business cards.

👉 He had the LinkedIn connections.

But the one thing he didn’t hav…

00:07:06  |   Tue 08 Jul 2025
How Rags Deluca Got in the Room (Without Begging for an Invite)

How Rags Deluca Got in the Room (Without Begging for an Invite)

There are two kinds of people in this game:

Those who wait for an invitation…

And those who walk in like they belong.

Here’s the truth:

👉 High-net-worth clients don’t hand out invitations.

👉 The powerful …

00:06:02  |   Mon 07 Jul 2025
The Handshake That Led to a $10 Million Deal

The Handshake That Led to a $10 Million Deal

Some handshakes? Forgettable.

A quick grip at a networking event. A bland introduction at a meeting.

But the right handshake?

Can change your entire career.

Today’s story is about Louie Calabrese—a finan…

00:05:22  |   Sun 06 Jul 2025
The Day Corkscrew Mulligan Walked Away from Fifty Grand

The Day Corkscrew Mulligan Walked Away from Fifty Grand

Here’s a quick question:

Who asks for discounts more—people with real money… or the ones barely scraping by?

If you’ve been in business long enough, you know:

👉 The nickel-and-dimers haggle.

👉 The wealth…

00:06:35  |   Sat 05 Jul 2025
Independence, Influence, and the Freedom to Choose Your Clients

Independence, Influence, and the Freedom to Choose Your Clients

It’s July 4th—the grills are fired up, the fireworks are flying…

But today’s not just about hot dogs and sparklers.

We’re talking about a different kind of independence:

👉 The freedom to control your bu…

00:04:15  |   Fri 04 Jul 2025
The Fork in the Road—Why Some Pros Stay Broke & Others Get Rich Clients

The Fork in the Road—Why Some Pros Stay Broke & Others Get Rich Clients

Two agents. Same start. Same market.

Very different endings.

Today’s episode is the true tale of Scrappy Benny Flowers—still grinding for commissions—and Victor “The Sable Fox” Lupo, who quietly domina…

00:06:17  |   Thu 03 Jul 2025
The Style Whisperer: How an Image Consultant Became a Trusted Advisor to Billionaires

The Style Whisperer: How an Image Consultant Became a Trusted Advisor to Billionaires

Most people think image consultants… pick out clothes.

But in elite circles? The best ones shape perception, command status, and open doors money alone can’t buy.

Today’s story is about Simone Winters—…

00:06:18  |   Wed 02 Jul 2025
How Three-Finger Lenny Closed the Toughest Client of His Life

How Three-Finger Lenny Closed the Toughest Client of His Life

There’s one question that makes most professionals crumble in front of wealthy clients:

👉 “Why should I pick you?”

The panic sets in.

The over-explaining starts.

The client smiles politely… and your deal…

00:06:04  |   Tue 01 Jul 2025
The Kid from Nowhere Who Cracked the Luxury Market

The Kid from Nowhere Who Cracked the Luxury Market

Ever walk into a room full of wealthy, powerful people… and feel like you’re one wrong move from getting kicked to the curb?

That feeling? It’s real. And it holds a lot of smart professionals back fro…

00:05:28  |   Mon 30 Jun 2025
How Jersey Slim Flipped the Power Dynamic on a Billionaire

How Jersey Slim Flipped the Power Dynamic on a Billionaire

Working with the wealthy isn’t always champagne and private jets.

Sometimes? You run into the ones who think money means power—and that power gives them permission to treat you like you’re lucky just …

00:06:08  |   Sun 29 Jun 2025
The Confidence Trick—How to Sound Like You’ve Been Selling to the Wealthy for Years

The Confidence Trick—How to Sound Like You’ve Been Selling to the Wealthy for Years

Let me tell you about a guy named Easy Vincent—the kind of man who could sell a penthouse to a monk and convince him it was part of the monastery.

Vincent didn’t have the pedigree.

No trust fund.

No Ivy…

00:05:43  |   Sat 28 Jun 2025
The $10 Million Napkin

The $10 Million Napkin

You can have the polished website.

The fancy credentials.

The glowing testimonials.

And still—wealthy clients politely pass you by.

That’s exactly what happened to James.

In today’s episode, you’ll hear h…

00:07:14  |   Fri 27 Jun 2025
The $50 Million Mindshift: How One Conversation Erased Imposter Syndrome

The $50 Million Mindshift: How One Conversation Erased Imposter Syndrome

Ever walk into a room and feel like you're one wrong step from being exposed?

That’s imposter syndrome—and it’s one of the biggest silent killers of success when it comes to working with the affluent.

00:06:17  |   Thu 26 Jun 2025
How Cadillac Louie Cracked the Luxury Code

How Cadillac Louie Cracked the Luxury Code

Who’s really stopping you from landing affluent clients?

It’s not the wealthy.

It’s not your résumé.

It’s not your lack of a Rolex or a yacht club invite.

👉 It’s you.

In this episode, you’ll meet Cadillac…

00:06:37  |   Wed 25 Jun 2025
What to Say (and What NOT to Say) to Wealthy Clients

What to Say (and What NOT to Say) to Wealthy Clients

Ever overthink every word when speaking to a wealthy prospect?

Talk yourself in circles trying to impress?

Yeah—most professionals do.

And it costs them the deal.

In today’s episode, you’ll hear the stor…

00:05:53  |   Tue 24 Jun 2025
The Story That Sells: How to Become the Authority Affluent Clients Trust

The Story That Sells: How to Become the Authority Affluent Clients Trust

If you're a real estate agent, consultant, advisor, or entrepreneur trying to attract high-net-worth clients, there’s something you need to know:

It’s not about credentials.

It’s not about perfecting y…

00:04:52  |   Mon 23 Jun 2025
How Fast-Talking Tommy Made the Rich Beg to Work With Him

How Fast-Talking Tommy Made the Rich Beg to Work With Him

Worried about coming across as “too salesy”? You’re not alone. In today’s episode, we dive into one of the most dangerous fears that holds professionals back from landing high-net-worth clients: the …

00:05:50  |   Sun 22 Jun 2025
The Expert They Almost Ignored: How to Sell to the Wealthy Without Seeking Validation

The Expert They Almost Ignored: How to Sell to the Wealthy Without Seeking Validation

Ever freeze up when speaking to a high-net-worth client—worried you’ll say the wrong thing, get judged, or not “sound smart enough”? You’re not alone. Many professionals fall into the trap of thinkin…

00:05:42  |   Sat 21 Jun 2025
How Slick Eddie Stole a Billionaire’s Business

How Slick Eddie Stole a Billionaire’s Business

Ever walked away from a deal because you assumed the wealthy client was already locked up by someone else?

“You’re too late.”

“They’ve been with that advisor forever.”

“They’d never switch.”

Wrong.

Becaus…

00:05:49  |   Fri 20 Jun 2025
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