Velvet Rope Playbook
Welcome to The Velvet Rope Playbook, where stories of affluent marketing take center stage. Dive into the lives of fascinating characters, explore the opulent worlds they inhabit, and uncover lessons on exclusivity, influence, and the subtle strategies behind successful branding. Through tales brimming with wit, intrigue, and charm, Mark Satterfield offers insights into what truly resonates with the affluent. Whether you’re seeking inspiration, actionable advice, or simply a delightful escape, The Velvet Rope Playbook delivers stories that educate, entertain, and elevate your approach to marketing in the world of luxury.
Catch all the episodes at http://VelvetRopePodcast.com and claim your FREE copy of my #1 Amazon Best Seller, The Affluent Marketing Blueprint—your guide to attracting wealthy clients.
The Velvet Rope Playbook is an independent production and is not affiliated with or endorsed by any other organization."
- Update frequency
- every day
- Average duration
- 6 minutes
- Episodes
- 258
- Years Active
- 2024 - 2025
The Bellagio Blueprint: What Vegas’s Most Elegant Casino Can Teach You About Selling to the Affluent
Most casinos in Vegas are designed to overwhelm.
But The Bellagio? It’s designed to elevate.
And if you’re trying to attract high-net-worth clients, there’s a world of strategy hidden behind those flor…
Inside the Inner Circle: Selling to the Clients Everyone Wants (But Few Can Reach)
Some deals aren’t made in boardrooms.
They’re made between courses at private dinners—where no one says what they do, because everyone already knows.
In this episode, we take you inside a candlelit bro…
Velvet Ropes & Strobe Lights: What Pacha Ibiza Teaches About Selling to the Elite
On a hill in Ibiza, behind a velvet rope and a pair of cherries, sits Pacha—a nightclub that doesn’t just sell music.
It sells status.
It’s not the flashiest.
Not the biggest.
But it’s the hardest door t…
The Rolex Playbook: How Prestige Gets Built One Silent Signal at a Time
In the world of luxury, there’s noise—and then there’s Rolex.
No flash.
No coupons.
No urgency-driven marketing.
And yet… Rolex owns the status game.
Multi-year waitlists. Unmatched resale value. And a gl…
The High-Performance Halo: Positioning Yourself as the Authority in Any Room
In the world of elite business, some individuals carry an invisible advantage.
They walk into a room—and without a word, the dynamic shifts.
Conversations pause.
Heads turn.
And everyone silently recalib…
The Drama Dividend: How Creating Tension Builds Irresistible Brands
In the elite circles of old-money New York, few names carried weight like Eliot “Cuffs” Marston.
He wasn’t a banker.
Wasn’t a PR guy.
Wasn’t listed on any corporate directory.
Cuffs was a fixer—the perso…
How F1 Markets to the 1%
Forget the mass market.
Formula 1 doesn’t sell to the many—it captivates the elite.
In this episode, we unpack how Formula 1 has become the masterclass in marketing to the ultra-wealthy—and what servic…
Private, Limited, Legendary: Why the 1% Only Buy What Others Can’t Have
At the ultra-high-net-worth level, ownership is common.
But access—limited, protected, and elusive—is the ultimate status symbol.
In this episode, we explore one of the most powerful psychological driv…
Winning by Association: How the Elite Use Symbolism to Stay Ahead
At the highest levels of wealth, status isn’t declared.
It’s inferred.
Not by what you say… but by who stands next to you.
In today’s episode, you’ll hear the story of Daniel Hartley—a quiet power playe…
Selling Speed: Why the Wealthy Pay More to Skip the Line
Some power players don’t pitch.
They don’t advertise.
They don’t chase.
They pull.
Today’s episode dives into a story from the world of elite wealth management—where access is the real currency and visib…
Jet-Set Status: The Secret Economy of Global, Mobile, High-Net-Worth Clients
There’s rich—and then there’s global rich.
You know the type:
📍 Monaco on Monday
📍 Dubai by Thursday
📍 Aspen by the weekend
Today’s episode pulls back the velvet curtain on Jet-Set Status—the quiet, borde…
Above the Noise: How VistaJet Redefined Mobility for the Elite
At a certain level of wealth, convenience isn’t the goal—control is.
That’s why the ultra-wealthy don’t upgrade to first class. They eliminate commercial air travel altogether.
Today’s story dives into…
The Billionaire Paddock Effect: How Exclusivity Fuels Influence
If you can see the race cars at the Monaco Grand Prix?
You’re not in the right place.
The real action happens behind the glass, inside the Paddock Club—where billionaires, influencers, and dealmakers q…
The Address That Follows You: How Four Seasons Private Residences Redefine Global Status
When you operate at the top?
You're not asking, "Where do you live?"
You're asking, "Where are you based this quarter?"
In today’s episode, we explore the world of Four Seasons Private Residences—and wh…
The Velvet Invitation: Mastering the Art of Selective Access
Some names don’t trend.
They travel—in whispers, in introductions, behind closed doors.
Today’s episode is about Elliot Ward, a discreet figure in high finance and legacy wealth advisory. You won’t fin…
Rivalries, Reputation & Revenue: The Power of High-Stakes Personal Branding
In elite circles, silence doesn’t mean safety—it means invisibility.
Today’s episode unpacks one of the most overlooked forces in luxury client acquisition: strategic rivalries.
You’ll hear the story o…
Design for Obsession: The Hidden Psychology Behind the World's Most Addictive Brands
Some products? You buy, you forget.
But the ones designed for obsession?
They own your mind before your morning coffee.
Today’s story is about Ruby Vincenzo—real estate mogul, hotel queen, and the woman…
The Floating Marketplace: Inside the Quiet Power of the Monaco Yacht Show
Every September, Monte Carlo turns into the most discreet, influential marketplace on the planet.
But this isn’t about yachts.
It’s about how wealth really moves—through access, alignment, and engineer…
The Ferrari Formula: How Scarcity Builds Global Desire
Some brands chase customers.
But the smart ones? They make customers chase them.
Ferrari has perfected that playbook for decades. It’s not about speed. It’s about access.
Today’s story is about Andreas …
The Scarcity Advantage: Why Limited Access Creates Unlimited Demand
There’s a little place on the Upper East Side called Velvet Jack’s.
No website. No phone number. No way in—unless you already belong.
It’s the same principle that fuels every high-net-worth deal, luxur…